National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Marketing Strategy Proposal of the E-shop
Žák, Ivan ; Kovařík, Pavel (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Fairko.cz. The biggest emphasis is going to be laid on the use of the Internet and social networks which have achieved a significant increase of the number of active users in recent years. It is also going to be done an analysis of the company. I´m going to propose an useful marketing strategy by virtue of the analysis to achieve the main goal of the online store which is to increase pageviews.
Proposal of Marketing Strategy of LAUFEN CZ s.r.o.
Žák, Ivan ; Martínek, David (referee) ; Novák, Petr (advisor)
The main aim of this master’s thesis is to propose marketing strategy for the company LAUFEN CZ s.r.o. The theoretical part contains main marketing terms, which will be used for an analysis of actual situation and for marketing strategy proposal that will lead to the fulfilment of the goals.

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