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About the technical European Union language
Šustková, Eva ; Jindrová, Jaroslava (advisor) ; Hricsina, Jan (referee)
One of the aspects of the entry of the Czech Republic to the European Union in 1. 4. 2004 was that the Czech language became one of the full-valued reference languages of the EU. Czech language needed to familiarize quickly with the specifics of a new technical language-the language of European officialdom. This thesis has actually two partial aims. First aim is to file this technical European language into the system of functional styles, analyze it and point out to the characteristics which differ this technical language from the common language. The analysis will be done in two levels, morphosyntactic and lexical. As the background for the analysis will serve specific documents published by the European Union. The second aim of the thesis is to elaborate a Portuguese-Czech dictionary of terms of the European language from some areas. Those areas are names of the official European institutions, documents published by this institutions and finally component parts of the documents. I will also point out some of the problem I encountered and which can cause problems in translation. The climax of this practical part of the thesis will be elaboration of alphabetical dictionary of abbreviations frequently used in the European Union documents.
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About the technical European Union language
Šustková, Eva ; Jindrová, Jaroslava (advisor) ; Hricsina, Jan (referee)
One of the aspects of the entry of the Czech Republic to the European Union in 1. 4. 2004 was that the Czech language became one of the full-valued reference languages of the EU. Czech language needed to familiarize quickly with the specifics of a new technical language-the language of European officialdom. This thesis has actually two partial aims. First aim is to file this technical European language into the system of functional styles, analyze it and point out to the characteristics which differ this technical language from the common language. The analysis will be done in two levels, morphosyntactic and lexical. As the background for the analysis will serve specific documents published by the European Union. The second aim of the thesis is to elaborate a Portuguese-Czech dictionary of terms of the European language from some areas. Those areas are names of the official European institutions, documents published by this institutions and finally component parts of the documents. I will also point out some of the problem I encountered and which can cause problems in translation. The climax of this practical part of the thesis will be elaboration of alphabetical dictionary of abbreviations frequently used in the European Union documents.
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Analysis and Evaluation of Marketing Strategies of the BK Lions Jindřichův Hradec
Šustková, Eva ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The aim of this thesis is to analyse and evaluate the marketing strategy of a professional basketball club which currently acts in the highest competition in the Czech Republic Mattoni NBL and purpose its possible improvement. The thesis is based on theoretical knowledge of administration and financing of sports organizations and on marketing with the focus on sports. The practical part is based on marketing situational analysis and mainly on my own research. These will be the basis for the analysis and evaluation of each segment of the club's marketing strategy and also for purposing specific measures to enhance them and make them more effective.
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A Type of a Completed Higher School as a Competitive Advantage on Labour Market
Šustková, Eva ; Kaczor, Pavel (advisor) ; Pucandlová, Miroslava (referee)
The thesis is focused on analysis of the current status of the Czech tertiary education in connection with meeting the requirements of the labour market. It deals mainly with economically oriented institutions and their evaluation. The evaluations are stated on the bases of statistical data and also on the bases of subjective evaluation of the graduates. The core point of the thesis is a questionnaire research focused on discovering of employer's experience with graduates of specific schools.
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