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Specifika řízení obchodu vybrané obchodní společnosti
 Štursová, Petra
Štursová, P. Specifics of business in a chosen organization. Bachelor thesis. Brno: Mendel University, 2019. This bachelor thesis examines specifics of business in a chosen organization. The theoretical part of the work is focused on business, purchasing, selling, selling cycle and CRM. The practical part includes the characteristics of the Agricultural Commodity Markets and Agricultural Machinery Market. PESTE analysis is used as tool to monitor external factors that may have impact on an organisation’s performance. The basic characteristics are described together with marketing mix and McKinsey 7S model. Afterwards business cycle and CRM usage are described in detail. Based on the acquired findings is proposed a recommendation for optimizing the problematic parts in given business.
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2 Štursová, Pavla
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