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Marketing of language schools
Sahligerová, Zuzana ; Štědroň, Bohumír (advisor) ; Ryšavá, Monika (referee)
The Master's Thesis is divided into three parts. In first part it is dealing with particularities of marketing of services and specifically with marketing of language schools. In practical part it is analysing language schools in Prague and Brno by marketing research It compares and evaluates marketing mix of language schools and shows common and different points of the biggest players and defines their market position by value curves. The third part is about concrete language school from the environment of a smaller city in Slovakia. It describes its marketing mix, analyses competition and shows its strong and weak points in market position by value curves.
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Political Marketing in the USA and New Information Technologies
Marková, Kristýna ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
This thesis deals about political marketing and its development in the United States of America. My analysis focuses mostly on a part of the political marketing which makes use of 'new information technologies' in political campaigns. The main aim of this thesis is to find out a way how to use information technologies successfully in political campaigns. The analysis offers an information from the campaigns that have been made recently. The results of the research show us that the success in the political marketing can be definitely achieved by the appropriate way of promotion in mass media. Each mass media offers different marketing tools and influences different parts of the electorate.
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Strategický marketing světových telekomunikačních lídrů
Müller, Michal ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
This diploma thesis deals with the topic of the strategic marketing which is applied on the telecommunication market. A special focus is devoted to the new marketing environment (specifically to the new and modern marketing concepts, tools and channels). The reader can learn about world telecommunication leaders and their usage of the strategic marketing. A very interesting comparative analysis of those leaders is presented. All the results and assumptions are verified by own market research which studied the telecommunication value for the customer and the attitude of customers to the strategic marketing. A visionary future development of the strategic marketing is forecasted at the end.
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Analysis of the virtual world Second Life
Kubíček, Aleš ; Štědroň, Bohumír (advisor) ; Kubálková, Markéta (referee)
This thesis focuses on virtual world Second Life and its creator company Linden Lab. The theoretical part introduces elements of web, social networks and virtual worlds in general. The practical part of the thesis presents Second Life in detail, describes the possibilities for individuals and real-life institutions, together with the present achievements in individual fields. The company Linden Lab is presented in a separate chapter and its present income is estimated and then predicted from statistics of Second Life. The final chapter summarizes the potential barriers to further growth.
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Marketing and economy of Telefónica O2 Czech Republic, a.s.
Janoušková, Petra ; Štědroň, Bohumír (advisor) ; Suchá, Alena (referee)
Práce se zabývá marketingovými aktivitami společnosti Telefónica O2 Czech Republic, a.s. v roce 2009. Tyto aktivity analyzuje ze dvou pohledů, z pohledu rezidentního a korporátního. Součástí práce je i konkurenční analýza a porovnání aktivit největších konkurentů společnosti Telefónica O2. The thesis deals with Telefónica O2 marketing activities over the year of 2009. These marketing activites are analysed from residential/consumer and business point of view. Part of the thesis is also competition analysis.
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Social Networks and Their Commercial Utilization
Juřenová, Jana ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The purpose of this master's theses is to analyze possibilities utilization of social network in business. The theses is focused on comparison of the most important contemporary social networks in the world and also on looking for thein commercial utilization. Before this, there is the analysis of the situation of internet and clearing of the term internet marketing. In theses, there is emphasis on separation of two main ways of advertising in social networks. First way is making the communities about the companies, products or brands and the second one is advertising by promotional systems of the networks. In the theses, there are a lot of results of many studies, that were performed by key agencies. Also there are many practical examples of business usage of social networks. The theses contains the possibilities of connecting the social networks and other marketing tools like advergaming, affiliate marketing and viral marketing. In the end of the theses, there are case studies, that analyse usage of social medias in four Czech companies from different business departments.
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Loyalty programs focusing on OK Plus
Fléglová, Helena ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
The bachelor thesis focuses on one of the tools of sales promotion, namely loyalty programs. These as the only ones able to create a strong connection between the company and the customer while reducing the amount of their losses to a minimum. The means to achieve the specified goals is a wide system of benefits for the members. As an example of the working environment the Czech Airlines OK Plus loyalty program is explained more in detail. This program, after many years of development, became the synonym of a successful loyalty program.
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Affiliate Marketing
Hesoun, Jan ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation of the affiliate program and evaluates if the expectations have been met. The data obtained from marketing campaigns of gaming internet magazine Zing.cz, which is a part of the affiliate program of the organisation, is analysed in the last part of the bachelor's thesis. Finally, it formulates general recommendations for implementation and configuration of marketing campaigns in an affiliate program, based on examined data.
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