National Repository of Grey Literature 394 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Research of sports center KK - aerobik service quality
Suchomelová, Eliška ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Research of sports center KK - aerobik service quality. Objectives: The aim of this thesis is a marketing research of quality of service provi-ded by the fitness center KK - aerobik in Prague 4 Modřany. After evalua- ting the empirical data obtained marketing research, using Brady's model define problem areas and suggest measures to improve the quality and in-crease customer satisfaction with the offered services. Methods: In this thesis the method of quantitative interviews with Brady's model in modification for fitness was used. Evaluated data were organized in excel sheets. Based on these data graphs have been processed of which the re-sults are clearly visible. Results: After evaluating all of the data and their comparison we identified several remedial measures that should contribute to improving the quality of ser-vices provided by the researched subject. Improving the quality will con-tribute to higher client satisfaction and thus to increase the traffic and thus to higher satisfaction of the management. Keywords: Service, quality, service quality, business, marketing research, questionary, customer, customer's satisfaction.
Rytiri Kladno hockey match benefits for spectrators
Čermák, Roman ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Rytiri Kladno hockey match benefits for spectrators Objectives: Analysis and description of benefits, taken from the visiting Rytiri Kladno hockey game to spectators in the season 2012/2013. Finding satisfaction with individual benefits and propose measures that could lead to increased satisfaction and increase attendance. Methods: observation, electronic survey, written interview, personal interview Results: Proposals and recommendations to improve spectator satisfaction and increased attendance. Keywords: Rytiry Kladno, marketing research, ice hockey, hockey match benefits, spectator satisfaction
Marketing of the club FK ERA-PACK Chrudim to fans
Houdková, Romana ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title of thesis: Marketing of the club FK ERA-PACK Chrudim to fans Aims of the thesis: The main aim of the thesis is to suggest a new concept of the communication, which is supposed to improve communication process between fans. Methods: personal questioning, written questioning, marketing analysis, SWOT analysis Results: By using selected methods it was found, that the current marketing communication of the club is sufficient. On the base of this fact there was established the concept of communication and suggestions for improving of the current communication in the club. Key words: fans, FK ERA-PACK Chrudim, marketing communication, marketing research, situation analysis
Proposal and implementation of the communication plan for charity project Auction of the ice hockey jerseys and other original items
Severýn, Vojtěch ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Supervisor of the thesis: Author: Mgr. Josef Voráček Bc. Vojtěch SEVERÝN Prague, 2012 ABSTRACT Title: Proposal and implementation of communication plan for charity Auction of ice- hockey jerseys and other original items Objectives: The aim of the thesis is to propose a project of the charity Auction of ice-hockey jerseys and the other original items with focus on the proposal, analysis and evaluation of efficiency of the communication plan. Methods: The whole thesis is designed as a case study. The efficiency of the communication plan is measured on a visits of microsite created for this project and also on a visits of the individual auctions. The yield of the auction is also an indicator of the efficiency. The project and also the implementation of communication activities were held from 7. 5. to 17. 5. 2012, and in the same time the monitoring of attendance was under way. Some indicators are compared to the period before the project started. Results: We found what communication tools were suitable for such a project, what tools were useless, if the timing of communication actions were right or wrong. Based on "behaviour" of the audience we proposed some options for developing of this project. The results of the measurement prove that although the total attendance was positive, the yield of the auction was...
ECONOMIC CRISIS AND SPORT
Illich, Jan ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
The goal my diploma thesis is an analysis of the financial crisis and its impact on the sports industry in the Czech Republic. Specifically, therefore, the impact of the crisis on clubs operating in top competitions in football and hockey. The partial aim is to describe the financial crisis, or rather its origin, causes, impacts on the Czech Republic and selected sports clubs. When data acquisition is used both quantitative and qualitative research that I conducted SCILAB program. As another tool in the predictions I used LITREND. The conclusion will be made forecasts of future developments at selected clubs and forecast a further financial crisis.
Independence and impartiality of the Court of Arbitration for sport in the context of the Pechstein case
Plevková, Tereza ; Štědroň, Bohumír (advisor) ; Exner, Jan (referee)
Title: Independence and impartiality of the Court of Arbitration for sport in the context of the Pechstein case Objectives: The main objective of this bachelor thesis is to identify a structural imbalance in the Court of arbitration for sport and to devise some suggestions for a new reform of CAS. Methods: This thesis used the method of analysis of the secondary data from documents of various formats, specifically different variants of web resources and books. Results: I have found that the Court of arbitration for sport has several structural imbalances in these parts: Independence of ICAS, Independence of individual arbitrators, Information on arbitrators, Publication of CAS awards, Publication of administrative documents and Access to justice. Because of that I proposed eight suggestions, which could eliminate partiality of the CAS. Keywords: independence, impartiality, the Claudia Pechstein case, Court of Arbitration for sport
Sport club HC Sparta Prague development prognoses
Veselá, Anna ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
Title: Sport club HC Sparta Prague development prognoses Objectives: The main objective of this bachelor's thesis is to propose and draw up 3 possible prognoses of HC Sparta Prague financial situation development based on financial analysis of past years. Methods: In the first phase of the thesis a financial analysis from past 8 years is drawn up. The data required for the aforesaid analysis are gained from the analysis of the balance sheet, profit and loss account and financial ratios. The third phase deals with reconstruction of Taffler model for predicting bankruptcy. Based on the results of the financial analysis, 3 prognosis, namely optimistic, pessimistic and realistic are drawn up. The prognoses are drawn up using and taking into consideration the past development of profits and loss figures, as well as net income up to/till 2020. Modelling of the prognoses is carried out with the use of Forecast function in MS Excel. Results: The compared results of financial analysis and sports achievements have shown that the HC Sparta Prague financial situation develops depending on sports achievements of the extraleague team. The component prognoses were drawn up as follows: the best years were used for optimistic prognosis, the worst years for pessimistic prognosis, and all 8 years for realistic...
A marketing plan Aquapark Plovarna Hranice na Morave
Horák, Lubomír ; Flemr, Libor (advisor) ; Štědroň, Bohumír (referee)
Title: A marketing plan Aquapark Plovarna Hranice na Morave Targets: The main objective is to create a marketing plan focusing on key groups of customers Aquapark Plovarna Hranice na Morave. Making this plan should serve to more efficient use of the sports facilities and a strategic planning approach to individual customer groups - children under 6 years of age, youth, students, adults, seniors, parents with children up to 6 years, visitors courses and other visitors. The secondary objectives include identifying opportunities, threats, strengths and weaknesses waterpark, exploring variations marketing strategies and obtain feedback on the marketing mix from customers waterpark. The objectives stated in essence, linked to the main objective, therefore, have the primary objective correlate. Methods: By keeping the water park was acquired annual report, as well as internal guidelines, and also allow implementation of primary data collection with staff who had a form of semi-structured interview with three staff waterpark. Others have used the methods of analysis, synthesis, comparison and polls. The analysis was conducted through studying the primary sources of information, SWOT analysis and situational analysis. The object of comparison were competing entities, this method has been used publicly available...
Project Tennis School in Krasnodar
Olefir, Viktoriya ; Štědroň, Bohumír (advisor) ; Ftorek, Jozef (referee)
Title: Project Tennis School in Krasnodar Objectives: The aim of this thesis is to analyze the current situation in the field of tennis services primarily for children in Krasnodar. Based on the analysis will be drawn conclusions for the proposal of establishing a tennis school, furthermore, a business plan together with a financial plan will be elaborated. Finally, the project will be subjected to a risk analysis and final recommendation will be made. Methods: With respect the market analysis, it was conducted secondary market analysis, based on the results obtain from the Tennis Federation of Russia research. In addition, financial analysis was performed, which is used to evaluate the overall project. Results: In the context of financial planning, it was found that costs and revenues in the first year of operation the company is almost equal and therefore profitability will not be too high. However, during the evaluation of the project, it came clear that the project wouldn't have financial loss, unless particular attention will be made to minimize the risks that have been identified in connection with business activities in the tennis school. Keywords: tennis school, project, market analysis, financial plan
Improvement of managerial work in the regional level sports club
Mareš, Václav ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Improvement of managerial work in the regional level sports club Objectives: The main aim of this work is to determinate strategic objectives of Tenisáci Benešov futsal club. Then analyze contemporary situation of club in these areas: personal, organisational and sport and then propose arrangements to improve situation of the club in some problematic matters and outline future direction of the club. Methods: Methodology of this work was centred on analyzing the club. There was used non-standardised interview (qualitative method), secondary data analysis and questionnaire (quantitative methods). Also SWOT analysis was used for lucid estimation of current situation of the club. Results: An accurate analysis of contemporary club situation was accomplished. On the basis of it was proposed introductions for future direction of the club in these areas: strategic goals, constitution of the association, organizational structure and competence determination, utilization of advantages of club and its opportunities, improvement of weaknesses of the club and avoidance of outer threats. Considerable part of the work is dedicated to creation of good social climate in organisation, which is essential for successful existence of club. Keywords: mission, vision, strategic objectives, strategic planning,...

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