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Media covering of laying-off and unemployed in Lidové noviny during 1.half-year 1930 and in Mlada Fronta DNES during 2.half-year 2008
Lysoněk, Tomáš ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Media covering of laying-off and unemployed in Lidove noviny during 1. half-year 1930 and in Mlada Fronta DNES during 2. half-year 2008 - Comparison of two approaches" compares reactions of forenamed newspapers to expansion of economic depression which forces employers to reduce cost of production and cost of labour force. Diploma thesis compares the influence of the rate of unemployement in various regions to their representation in medias and also compares the influence of the rate of unemployment in various sectors of economy to their representation in medias. Diploma thesis also analyses subjects of business news which concerned the problem of unemployment.
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The hero of totalitarian media : the comparative analysis of Emil Zatopek's Olympic victories (1948, 1952)
Dušek, Petr ; Maršík, Josef (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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Blogs and their role in media
Bartl, Tomáš ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
PhDr. thesis is focused on the role of blogs compared to the other media in the mediation process of a news topic and an expert topic. The theoretical part depicts the development of blogs and distinct definitions of this term. Blogs are subsequently analyzed through the scope of democratic media and democratization of the public sphere. Principles of produsage are used to discuss the role of blogging compared to the other media types. After that more technological view of the blogging follows - that of new media. The main principles of these media are used to discuss distinctive characteristics of blogs. Finally, this part offers summary of the former studies concerned with blogging. On the basis of the theoretical part research questions and hypotheses are constructed. The practical part is concerned with carrying out the content analysis of the articles connected to two different topics. As the news topic the topic of placing the US radar on the Czech Republic territory was chosen. This topic was covered between years 2006 and 2008. Introduction of the new micropayment service PaySec was chosen as the expert topic. Individual findings are interpreted with the help of statistical methods. Conclusion discusses generalized findings and theoretical implication of the study.
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Media representation of spin doctoring in audiovisual narrative context of last fifteen years
Kopřiva, Štěpán ; Šoltys, Otakar (advisor) ; Trampota, Tomáš (referee)
This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.
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"Quatlity television" explained, exemplified by Czech television program "Q"
Beladová, Michaela ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
The diploma thesis "Quality TV" explained, exemplified by Czech television program "Q" explains the term quality television. Firstly, it describes its development, criteria and use. The following part of this paper describes the program "Q" itself, which is dedicated to the queer minority and is being broadcasted by Czech television. The program has been analyzed using a semiotic analysis of television. The animated open (theme) of the program has been studied thoroughly; I also tried to find commonalities for other parts appearing frequently in episodes. A closer approach has been given to three chosen parts as the representatives of the program - two reports and one interview - which should make the structure and the coverage of the program easier to understand. The first report talks about the idea of pregnant men, the second part is an interview of the editor-in-chief of the British lifestyle magazine for men, Attitude, and the third (a report) covers transsexual people and the possibility of surgery in order to change their sex. A detailed analysis focuses on all three parts of the program: the visual, auditive and textual part. Based on the results of this analysis, some 12 criteria of quality, which were defined by Robert J. Thompson (researcher of American TV shows from the 1980's) were applied. The...
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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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Analysis of the medialisation of pope Benedict XVI.'s visit to the Czech Republic in the printed media between 26th and 28th September 2009
Šedivá, Tereza ; Šoltys, Otakar (advisor) ; Gerbery, Juraj (referee)
The Bachelor's essay "Analysis of the medialization of pope Benedict XVI.'s visit to the Czech Republic in the printed media between 26th and 28th September 2009" will monitor how the the events connected to this visit were presented in the print media. The Pope's visit is without any doubt such a rare and significant occasion that it is nearly impossible that the media wouldn't react to it. The visit was also quite short, so during three days full of various events unique material was created on which it is possible to observe, demonstrate and characterize the various methods of medialization. The first part of the essay focuses on a characteristic of the general terms used in media studies and on the description of semiotic conception. In the practical part a semiotic analysis, which examines how the Pope's visit was presented in selected dailies, is performed. The particular findings are then interpreted and the final part deals with the generalised results of the research.
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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