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Nové trendy v cestovním ruchu
 Šillingová, Markéta
The goal of this bachelor thesis is to propose a new recommendation, which would improve the efficiency of tour sales of a travel agency for a specific trend in tourism. The theoretical part focuses on new trends in tourism. Practical part of this thesis contains performed on-line survey. This questionnaire was attended by 247 respondents and from the subsequent analysis the most popular trends were evaluated. Further employee´s awareness on the new trends of travel agencies is through the mystery shopping examined. This work is terminated by a proposal and recommendation of a product, which would improve the efficiency of the product sales in specific trend of the chosen travel agency. The recommendation will be accompanied by the proposal for improvement of the tour promotion.
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