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Marketing Strategy Proposal
Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
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The Proposal of on-line Marketing Communication
Ševčík, Marek ; Chlebovský, Vít (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new on-line marketing communication for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state, the state of competition, as well as the micro and macro environment, based on the design part, which deals mainly with PPC advertising and marketing on social networks, aimed at improving the gym's marketing communication.
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The development of composites based on alkali-activated matrices resistant to extreme temperatures
Ševčík, Marek ; Šácha, Libor (referee) ; Dufka, Amos (advisor)
The diploma thesis is focused on the development of composites from alkali activated materials (AAM) and their resistance to extreme temperatures. The theoretical part describes alkaline activation and precursors for the production of AAM. Furthermore, the problem of the effect of extreme temperatures on these materials is described. In the experimental part, the optimal silicate modulus with respect to the properties of AAM was gradually determined, and the effect of extreme temperatures on the AAM matrix was verified. In the next stage, the effect of the filler with respect to the behavior at extreme temperatures was tested and then the final formulation was optimized.
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The Application of Process Management in the Production Enterprise
Ševčík, Marek ; Jurová, Marie (advisor)
The abstrakt of bachelor thesis „The Application of Process Management in the Production Enterprise“ is presenting design change from functional form of management to process one. From analysis results of chosen product will be formed a design. On the base of this design, process management will be implemented into enterprise management. Results of design will be measured and examined the gains for the whole company.
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The Application of Process Management in the Production Enterprise
Ševčík, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The abstrakt of bachelor thesis „The Application of Process Management in the Production Enterprise“ is presenting design change from functional form of management to procces one. From analysis results of chosen product will be formed a design. On the base of this design, procces management will be implemented into enterprise management. Results of design will be measured and examined the gains for the whole company.
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Rheological behaviour of alkali-activated aluminosilicates
Ševčík, Marek ; Vyšvařil, Martin (referee) ; Rovnaník, Pavel (advisor)
The bachelor thesis is focused on rheological properties of alkali activated materials, the main focus is on rheological behavior of geopolymers. The theoretical part describes the most commonly used materials for the preparation of geopolymers. Further, described rheology in general and rheological properties are described, types of behavior of substances and differences between rheological properties of different types of aluminosilicates are explained. In the experimental part, mechanical properties of geopolymer pastes based on metakaolin and fly ash with different silicate moduli of alkaline activator – water glass were investigated. For these materials, rheometric measurements and rheological behavior were also performed.
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Financing of Developers' Projects
Ševčík, Marek ; Soukupová, Ivona (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with the topic Financing of developers´ projects. The theoretical part is focused on the explanation of development financing, a description of a development project itselves and the financial methods for measuring the success of the project. The analytical part describes the processing of a real project focusing on financing methods and calculation of profit variants. The last section shows possible alternatives to project financing. Based on the success rate measurement of each variant, it provides recommendations for a suitable choice of developer financing.
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Vestibular rehabilitation efect of patients with postural stability impairment
Ševčík, Marek ; Kučerová, Klára (advisor) ; Čakrt, Ondřej (referee)
Disorders of postural stability seriously impair the quality of life. Falls are more common in the elderly, where they can have very serious consequences. However, this issue does not always concern only seniors. These disorders can be caused by a number of reasons. The diploma thesis is devoted to postural stability in patients with vestibular disorders. The aim of the theoretical part of the work is to present comprehensive information on the control of postural stability, its disruption and the integration of sensory systems needed for its maintenance. Further chapters describe postural control assessment and rehabilitation options. The aim of the experimental part was to determine the effect of vestibular rehabilitation on postural control. The evaluation was carried out with the help of a static stabilometric platform Kistler®. 9 patients with postural stability disorder in the chronic stage participated in the research part. A total of 5 men and 4 women, aged from 35 to 78 years, on average 59 with SD ± 16 years, with peripheral (4), central (4) or combined (1) vestibular disorders were exposed to a 3- month rehabilitation program. Before starting the vestibular rehabilitation program, patients were examined for static stabilometry using the CTSIB and SLST tests. Every month, the...
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The Proposal of on-line Marketing Communication
Ševčík, Marek ; Chlebovský, Vít (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new on-line marketing communication for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state, the state of competition, as well as the micro and macro environment, based on the design part, which deals mainly with PPC advertising and marketing on social networks, aimed at improving the gym's marketing communication.
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