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Olympic Broadcast Rights
Žižka, Martin ; Šíma, Jan (advisor) ; Kolář, František (referee)
Title: Olympic Broadcast Rights Objectives: The main objective of this thesis is to analyse the revenue derived from the sale of the broadcasting rights to the Olympics by Olympic Movement. In the thesis are analysed the total sum of revenue, selected territory and compared the proportion that belongs to the International Olympic Committee and the Organizing Committee of the Olympic Games. The secondary objective is to adapt and calculation of the conversion mechanism for the transfer of amounts reported in different currencies in different periods. Methods: Data collection is performed a secondary analysis of documents. The basic aggregate consist of the Summer Olympic Game held 1960 - 2012. The observed variables are: total revenue from broadcasting rights, revenue from broadcasting rights from Europe, the revenue from broadcasting rights from the U.S., revenue from broadcasting rights in Canada, revenue from broadcasting rights from Australia, revenue from broadcasting rights from Japan, the revenue from broadcasting rights in others countries, the number of hours produced from OH, the percentage distribution of revenues from broadcasting rights in the Olympic Movement. The transfer to the same currency using the conversion mechanism which is based on the consumer price index , purchasing power...
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Participant loyalty and satisfaction with services offered on Street Dance Kemp
Štrbíková, Barbara ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Participant loyalty and satisfaction with services offered on Street Dance Kemp Goal: Main goal of this thesis is to find a relationship between participant loyalty and satisfaction with services offered on Street Dance Kemp. Methods: In this thesis is used questionnaire and structured interview for obtaining data about participant satisfaction with services offered and about their loyalty to the event. Will be also examined the available competition in dance camps in Europe. To find a relationship between participant loyalty and satisfaction is used statistical method Kruskal-Wallis non-parametrical ANOVA. Results: Main result of this thesis is evaluation of the relationship between participant loyalty and satisfaction and future possible improvement of the services in order to get more loyal participants. Key words: sport event, street dance, hip-hop, questionnaire and interview, competition analysis, Kruskal-Wallis ANOVA
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Marketing Research on the Satisfaction of Customers Expreska Jiřího z Poděbrad
Machutová, Tereza ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Marketing Research on the Satisfaction of Customers Expreska Jiřího z Poděbrad. Objectives: The aim of work is find satisfaction of Expreska customers by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the criticized areas in FIT centre. Method: The method of personal questioning with non-probabilistic sample was chosen for the research. Results: The values obtained are organized in tables and graphs in result section. Key words: Marketing research, Customers Satisfaction, Questionaire, Expreska Jiřího z Poděbrad.
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Comparison of interest in sports activities between high school students in Prague and in Karlovy Vary region.
Mechlová, Lenka ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
1 Abstract Title: Comparison of interest in sports activities between high school students in Prague and in Karlovy Vary region Objectives: The aim of this thesis is to find and compare the interest in sport between two groups - high school students in Prague and Karlovy Vary region. Furthermore, the aim is also to find out the reason why students do sport or why students have even no interest in sport. Another objective is to find and compare the way how students in both regions spend their leisure time. Lastly, sports conditions were verified in both regions. Methods: Interest in sports activities has been investigated by using a questionnaire survey. The questionnaire was specially created for this research. Results: Research has shown that the level of sport activity is higher by students from Karlovy Vary region than by students from Prague. Although the conditions for sports activities are worse in Karlovy Vary region than in Prague, students do sport more often and doing sport is more popular in comparison with other leisure time activities. Keywords: sports activities, high school students, leisure time, motivation, Karlovy Vary, Prague
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Study of selected sports facilities specialized in gymnastic sports in the Czech Republic, Denmark and Norway
Brichcín, Matouš ; Flemr, Libor (advisor) ; Šíma, Jan (referee)
Title: Study of selected sports facilities specialized in gymnastic sports in the Czech Republic, Denmark and Norway Objectives: The purpose of this diploma thesis is to compare selected sports facilities specialized in gymnastic sports in the Czech Republic with similar facilities in Denmark and Norway, gain new knowledge about this specific area of providing sport service and from the results of this study compile an improved model for establishing and running of a new sports facility specialized in gymnastic sports in the area of the Czech Republic's capital city. Methods: In this thesis were primarily used qualitative methods of research in the form of an interview, which was done with the representatives of selected sports facilities providing similar services. The information gathered from the interview and from the method of analysis of texts and documents were further processed by the comparison method (case study comparison). The final model for establishing and running of a new sports facility specialized in gymnastic sports was compiled using the methods of observing, analogy and SWOT analysis. Results: The result is a general model for establishing and running of a new sports facility specialized in gymnastic sports in the area of the Czech Republic's capital city. This model describes...
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Electrochemical generation of tellurium and bismuth hydrides for AAS
Resslerová, Tina ; Hraníček, Jakub (advisor) ; Šíma, Jan (referee)
Tellurium and bismuth are non-biogenous elements, which can be accumulated in human body. The aim of this work is focused on the determination of these elements by the electrochemical hydride generation with non-membrane electrolytic cell with quartz tube - atomic absorption spectrometry. The first step of the work was to optimize parameters for the continuous setup measurements and to obtain its figures of merit. After this, the arrangement with most suitable conditions for determination of these elements was converted to the flow injection setup (FIA) and all experimental parameters were again optimized and its figures of merit were obtained. The conditions of hydride generation were studied for platinum, lead and silver cathodes with hydrochloric and sulphuric acids and their sodium salts as electrolytes. The optimizations of the FIA setup were performed on platinum cathode in hydrochloric acid for bismuth and on lead cathode in sulphuric acid for tellurium. The limit of detection achieved for the generation of tellurium hydride was 1.1 ppm with a linear range up to 20 ppm; for the bismuth hydride the limit of detection was 9.5 ppm and limit of linearity 50 ppm. Keywords Bismuth, tellurium, electrochemical hydride generation, atomic absorption spectroscopy, flow injection analysis
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Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis
Lajčin, Milan ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Objectives: Methods: Results: Keywords: Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis The aim of this thesis is on the basis of analysis of the football marketing environment in Czech republic and in Slovakia and on the basis of analysis of the current offers for partners of Czech and Slovak football clubs to identify weaknesses and shortcomings in sponsorship relations. Results of analytical part will be used to create proposal implementation of sponsor activities of football clubs of Synot liga and Fortuna liga, including utilize of opportunities, that the current situation of economic crisis offers, due to differences of the Czech republic and Slovakia. In qualitative research of thesis I used descriptive case study, interview, observation, SWOT analysis, document analysis and comparative analysis. I applied these methods in the analysis of various football clubs, while I also used SWOT analysis in the processing of proposals. I used comparative analysis to compare marketing environment in selected football clubs. The data obtained from research helped me identify aspects of the marketing environment, in which individual football clubs have shortcomings. In addition to the specific proposals of cooperation...
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Analysis of the football Club FC Bayern Mnichov
Valta, Viktor ; Štědroň, Bohumír (advisor) ; Šíma, Jan (referee)
Objectives: The main objective of this thesis is to analyse football club FC Bayern Munich. This thesis analyse organizational structure, finances, infrastructure of the club, its market position and marketing. The other objective is to create prognosis of future finance development of the club. Methods: Document analysis, interviews and SWOT analysis are the main methods used in this thesis. Results: FC Bayern Munich is very well organized club. It belongs amongst the best teams in the world by the sport results. It is one of a little, that has profit every year and has no depts. As the prognosis say, Bayern will be one of the best teams in the world in the future and will set course in football development. Key words: Football, analysis, FC Bayern Munich, prognosis
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Participants' satisfaction with Salomon Trail Running Cup 2014 sports event
Kochová, Barbora ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Participants' satisfaction with Salomon Trail Running Cup 2014 sports event Objectives: The main aim of this diploma thesis is to analyse current level of customer satisfaction with sports event, find out their opinions and potential shortcomings in each running event by using questionnaire survey. Define any problem areas and suggest appropriate management recommendations by evaluating empirical data obtained from own market research. This would lead to improvement of runners' satisfaction with this sports event. Partial goal of this diploma thesis is to find potential coherence between customers' satisfaction and whether they attended Salomon Trail Running Cup for the first time or repeatedly. Methods: Quantitative questionnaire research was used to obtain data from respondents. Respondents were interviewed either in person or in writing. Informal interviews were made with the management of the sports event. T-test method was used to find potential coherence between customers' satisfaction and their attendance in the past Salomon Trail Running Cup events. Results: Marketing research showed that runners were mostly satisfied with this sports event. On the other hand several important problematic areas were discovered that management of this sports event should work on to fulfil runners'...
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Marketing of selected Czech football league clubs
Čmakal, Tomáš ; Štědroň, Bohumír (advisor) ; Šíma, Jan (referee)
Title: Marketing of selected Czech football league clubs Objective: Analysis and comparison of the marketing activities of selected Czech football league clubs and proposition of measures that would lead to the improvement of marketing activities, with an emphasis on marketing communications. Methods: PEST analysis SWOT analysis Porters five forces analysis Marketing research - qualitative method - in-depth interview - quantitative method - questionnaires Results: The results of evaluation of the marketing of selected Czech football league clubs showed significant differences in the quality of marketing activities between clubs. In some areas, such as websites, printed materials, clubs perform well. In others, such as, social networks or programs during breaks, they do not. Despite the lack of financial and human resources some elements are made with precision. I also tried to propose some measures that might lead to improvement and streamlining of marketing activities of clubs and that would be realistic even at third league level. These recommendations are mainly in the field of internet communication, accompanying programs, competitions and events that may increase the interest of viewers and partners of the clubs. Key words: Sports marketing, marketing mix, marketing communications, marketing...
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