National Repository of Grey Literature 104 records found  beginprevious53 - 62nextend  jump to record: Search took 0.00 seconds. 
Christmas and Czech Visual Culture
Růžičková, Aneta ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
The main aim of this thesis is to find out how the Christmas holidays are represented in products of Czech visual culture. This representation could have changed in times, based on cultural influences and ideologies and in terms of particular product where Christmas was represented. We'd like to evaluate if the constant representations of Christmas which are anchored in our culture still exist. In theoretical part of the thesis we focus on historical development of displaying Christmas in Czech region. The analytical part of thesis analyses television broadcast of four Czech area-wide channels during Christmas time in 2017 and observes which cultural influences are contained in. Other part of thesis looks into visual culture and pictures. For we mainly focus on television in analytical part, another part of thesis includes information about this media and about particularity of mass media in general. For analysis of media information we've chosen a combination of two type of research: quantitative content analysis and semiotic analysis.
The construction of fictional world of fantasy saga A Song of Ice and Fire
Kollárová, Veronika ; Řehořová, Irena (advisor) ; Češka, Jakub (referee)
This diploma thesis deals with the fantasy saga A Song of Ice and Fire written by American author G. R. R. Martin and the analysis of its fictional world. It explores saga's genre classification and focuses on elements that depart from its genre and which enrich it. Through the narratological analysis of the work, it focuses on the main principles of the construction of the fictional world and its specific characteristics. The basic theoretical framework for the analysis of the saga consists of contemporary fictional worlds that are not called fictional in the sense that they would form a fictional narrative but create a new narrative universe. It is designed to help construct further sequels or narrative turns. The diploma thesis also refers to the phenomenon of transmediality, thanks to which the narrative universe continues to expand and the fictional world becomes more realistic.
The Problem of Communication between Man and Machin in Contemporary Visual Culture
Horáková, Petra ; Řehořová, Irena (advisor) ; Ivan, Michal (referee)
In present diploma thesis called The Problem of Communication between Man and Machine in Contemporary Visual Culture I will analyse the movie by Spike Jonze called Her (2013), in which the topic of interconnection between Artificial Intelligence and real human world is presented. I will deal mostly with the themes of virtual reality and communication between man and computer. The thesis is divided into two parts. The first is based on the analysis of chosen theories of new media in order to reveal the theoretical foundation of the theme of interaction between the man (as human body) and machine (as computer); also I will analyse the development in the fiedl of AI to describe various forms of human-computer communication. The second part of the thesis is based on the case study/analysis of the movie Her, in which the theme of communication between human and computer is presented. In the first part of the thesis I will follows ideas of Lev Manovich, Marshall McLuhan, Pierre Lévy, Paul Virilio, John Searle, Jakub Macek and Mark B. N. Hansen. Keywords Machine, artificial intelligence, virtual reality, new media, computers, internet
Tranformation of television from the perspective of its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
1 Abstract The diploma thesis will focus on television as a constantly evolving medium and the question whether the present TV audience is still a viewer and is suitable for the classic mass media, or that television is so close to the new media that it would be more convenient to talk about its "users ". Based on the assumption that society's access to television has changed over the years of its existence, we will archaeologically investigate television from the perspective of several leading media theorists over the past decades. We will examine first of all how the interface between the television medium and the viewer has changed, and especially the possibilities that television offers to its audience. At first, we will focus on the perspective of Marshall McLuhan, the theme of the remedation of the authors Jay D. Bolter and Richard Grusin. Subsequently, we will focus on the research direction of media archeology, based on the work of Michael Foucault's Archeology of Knowledge, and will examine the television and the discourse it is part of. We will focus on the ideas of writers such as Jussi Parikka, Siegfried Zielinski, William Uricchio and Axel Bruns. The work of Lva Manoviche and others will also appear. Particular attention will be paid to the gradual development of television as a medium and its...
Structure and tendencies of sports news of Czech Television during the summer Olympic Games in 2016
Psotová, Helena ; Řehořová, Irena (advisor) ; Mucha, Ivan (referee)
The structure and tendencies of Czech television's sports news is analyzed in this thesis. The hidden features and principles are revealed through a qualitative analysis of 17 episodes of the program Branky, body, vteřiny, which contains the information of Olympic Games in Rio de Janeiro in 2016. The author looks at the phenomenon of sport from many different sociological and anthropological perspectives (sport as a ritual, sport and identity construction, gender in the sport). She reveals the processes through which the media image of the Olympic Games is constructed. The final findings are demonstrated by specific examples originating in 17 episodes of sports news.
Photography in the Service of Journalism: A Social Semiotic Analysis of the Winning Pictures of Czech Press Photo (2006-2015)
Patáková, Veronika ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
This thesis deals with visual communication in the form of photography. Explaining the theories of Roland Barthes and Vilém Flusser we point out the tight relationship of this medium with reality that obscures its constructive character. The witness role of photography seems to be essential in the context of journalism, where we are offered a story by the pictures that is however mistaken for reality itself. The thesis tries to present practices of media discourse that make us perceive an event as newsworthy. It draws on the theory of news values and the methods of social semiotic analysis and applies these to the winning photos of the contest Czech Press Photo (2006-2015). We highlight the semiotic resources used in the meaning-making process in relation to each picture. The results show that the preferred constructed news values are negativity, aesthetic appeal, proximity and personalisation and that the winning photographs mostly strengthen their semblance of being strictly informative.
The Interventional Function of Public Art in Public Space and Society
Debefová, Barbora ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
The thesis called The Interventional Function of Public Art in Public Space and Society focuses on public art that confronts society and improves or even transforms public space. It attempts to point out the necessity in using knowledge from various disciplines such as urban anthropology, sociology, philosophy and semiotics in order to analyse public space and the role of public art in it. The aim is to look for the potential and the functions of public art and how it can be both accomplished. This will be discussed over the work of Swiss artist Thomas Hirschhorn, who challenges issues arising in today's society. Thesis will conclude with a study of art work called the Gramsci Monument. Keywords: public art, public space, city, Thomas Hirschhorn, society, intervention, Gramsci Monument
Reality and simulation in Jean Baudrillard's works and its reflection in modern film production
Karásková, Kristýna ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
The thesis deals with the theory of simulation and simulacra by French representative of postmodernism Jean Baudrillard. It focuses on way how Baudrillard thematises gradual extinction of signs connected with their representational function and the emergence of hyperreality which contains simulation. The attention is also focused on concept of reality, virtuality, simulation and illusion. The thesis includes Paul Virilio's thoughts and also Manuel Castells'. The basic framework of research is completed by a theory of fictional worlds. The second part of thesis includes an analysis of how this issue is reflected in present film production via analysis of content of the films The Matrix (Wachowski, 1999) and Mulholland Drive (Lynch, 2001). The analysis reflects different interpretation of illusive/virtual space and its relation to reality. The aim of thesis is to analyse the selected concepts which describe an emergence and interaction of simulation focusing on contemporary society which is connected with modern technology and also to point at reflection of conceptions mentioned in the films. The goal of thesis is also to explore the films, compare them and show the way how they contain the theme of reality, simulation and illusion and how much is the content of these films connected with the action...
Construction of the Reality in the Media and Political Communication
Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
In this thesis we will focus on the concept of the influence of mass media and the Internet on human society, due to the development of the media from the first half of the twentieth century to the present time. The aim of the thesis is to use this research method to introduce options, which media dispose in order to influence the public opinion, spread an ideology, construct a distorted reality and enforce specific interests through effective media and marketing communication. The thesis therefore works also with a concept of interpellation as it was understood by Louis Althusser, thus in a manner of interpellative action through which information produced by an ideology can penetrate individuals' consciousness. The thesis illustrates these aspects of media and marketing communication on a campaign from the political marketing field, specifically Karel Schwarzenberg's presidential campaign from 2013. For these purposes, the work traces the development of critical theories of media and theories of communication structures in the concept of the Frankfurt School's thinkers, William John Thomas Mitchell, Vilém Flusser and George P. Landow. The selection of concepts and ideas from these sources is derived from attempts to analyze political communication as applied in the context of political campaigns....
Corporate Logo of Starbucks and its Semiological Analysis
Gundová, Karolína ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.

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2 ŘEHOŘOVÁ, Irena
2 Řehořová, Ivana
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