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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
ŘEZÁČOVÁ, Jiřina
The main aim of my thesis is to analyze the use of regional brands and the impact on manufacturers of certified products in the Šumava Region. Specifically, the research focuses on brand Šumava - the original product. Part of my work were interviews that were compiled and analysed in form of case studies.

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12 ŘEZÁČOVÁ, Jana
1 ŘEZÁČOVÁ, Johana
12 Řezáčová, Jana
1 Řezáčová, Jaroslava
2 Řezáčová, Jitka
2 Řezáčová, Jiřina
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