|
|
Business Plan for The Establishment of a Cafe
Říhová, Denisa ; Crhák, Matěj (referee) ; Heralecký, Tomáš (advisor)
The thesis deals with preparation of a business plan for the establishment of a café. The thesis describes the theoretical foundations, which is needed to know to develop a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of café.
|
|
|
Business Plan for The Establishment of a Cafe
Říhová, Denisa ; Crhák, Matěj (referee) ; Heralecký, Tomáš (advisor)
The thesis deals with preparation of a business plan for the establishment of a café. The thesis describes the theoretical foundations, which is needed to know to develop a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of café.
|
|
|
Franchising as a Form of Market Entry
Říhová, Denisa ; Kaczor, Pavel (advisor) ; Cílek, Michal (referee)
This bachelor thesis will discuss franchising as a business model. The structure of this thesis is the following; firstly I describe franchising and its context and secondly I apply the theory on the company Dancing Crackers. The purpose of this thesis is to line up steps and prepare a plan for the realisation of a franchise project. I start with the more general perspective and then move on to the practical aspect of the thesis. Based on the lined up steps which were applied to the company Dancing Crackers I have concluded several findings which allow me to argue for methods that increase effectiveness of franchising processes. This was concluded based on methods of observation.
|
|
|
Language and style of Czech Press in the 1988 Year
ŘÍHOVÁ, Denisa
The theme of my work is the language and writing of czech journalism and analysis of the articles that were published in Rudé právo 1988. My work is divided into two parts - theoretical and practical. The theoretical part is related to complex characterization of journalistic writing and basic characterization of Rudé právo. The practical part is focused on the selected articles from Rudé právo and their following analysis. The main purpose of bachelor work is to write down analysis of lingual tool in Rudé právo newspapers and characterization of the articles that will be later ranged into categories.
|
guest ::
RSS feed.