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Social Enterprises in Prague Communication of Entrepreneurship with a Social Benefit
Čížková, Klára ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
The diploma thesis focuses on social enterprises and their use of marketing tools for their communication. In its first part the field where they operate within the Czech Republic is laid out including the legislative setting. Since the concept is relatively new here, approaches and inspiration from abroad are a cited. The part dedicated to marketing introduces different approaches to marketing presentations and to the overall communication of social enterprises and social firms. The outcome of this was to portray the possibilities of their communication with their target audiences. The research itself looks at the communication of social enterprises from several viewpoints. First of all it aims to show the approach taken by the subjects of social economy themselves. This is done through questionnaires and content analysis of documents. Also the view on the matter is expressed through an interview with a consultant of NESsT, an organization which deals with the theme of social entrepreneurship. The last angle, which is represented by a questionnaire for a selected segment of the public looks at their view of social enterprises and firms and their communication.
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Personal pronouns in written czech of the deaf
Čížková, Klára ; Komorná, Marie (advisor) ; Macurová, Alena (referee)
The bachelor's thesis is dealing with the problematic of personal pronouns in written Czech language of the Czech deaf. In the theoretical part of the thesis the personal pronouns in Czech, Czech Sign Language and other sign languages are described. There are also mentioned the differences in functioning of personal pronouns in Czech language and Czech sign language. Next part of the thesis is focused on the description of the textbooks of Czech language for deaf and for foreigners learning Czech in the field of personal pronouns. In the research 33 respondents - the students of the secondary school and the university - were engaged. The usage of personal pronouns was examined by means of the questionaries given to the respondents. The questionary had three parts - a translation of the sentences from Czech Sign Language to Czech, grammatical exercises and a short essay. The acquired data were analysed; the mistakes in the usage of pronouns were described and the possible connections between the types of the mistakes in written Czech and the mode of functioning of the sign language were introduced. Finally a concept of the methodics for acquisition of personal pronouns by deaf is suggested.
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Dance movement therapy and it´s applications within the conditions of the Czech Republic,
Bürgerová, Dominika ; DERCSÉNYIOVÁ, Lucie (advisor) ; ČÍŽKOVÁ, Klára (referee)
This thesis provides a comprehensive overview of dance movement therapy and the condition surrounding its application in the Czech Republic. It also proposes to introduce this psychotherapeutic method as a supplementary treatment therapy for eating disorders. The theoretical part of this thesis is based on knowledge taken from educational literature by variety of Czech and foreign authors and the practical part is derived from specific research that includes two case reports of clients with eating disorders as well as interviews with experts.
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Factors affecting UV index in the Czech Republic
Tomanová, Helena ; Pokorná, Lucie (advisor) ; Čížková, Klára (referee)
Factors affecting UV index in the Czech Republic Abstract Recently, the shortwave radiation signified as UV radiation became a popular topic, connected mainly to the loss of ozone in the stratosphere. This radiation has both positive and negative effects on humans. Therefore, the UV index was introduced, which express the biological effect of UV radiation on human health. The thesis describes the geographical parameters and meteorological conditions affecting the values of UV index. The UV radiation its measurement methods, and its effects on human health and other living organisms is described in detail in the theoretical section. It also contains the definition of UV index and the factors affecting the UV index magnitude: latitude, the height of the sun above the horizon, altitude, cloud cover and the character of the active surface. Links between UV index and individual parameters are checked in the practical section using the UV index measurement from four stations in the Czech Republic during the period 2011 - 2017. The research shows, that the UV index is significantly lower for an overcast sky in comparison with clear sky. The present of snow cover increases the effects of UV radiation, particularly for the high elevations of the sun above the horizon. Key words: Czech Republic, global radiation,...
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Psychology of Dance
Bartoš, Josef ; STAVĚLOVÁ, Daniela (advisor) ; ČÍŽKOVÁ, Klára (referee)
This diploma thesis deals with the psychology of dance, the previously neglected field of applied psychology and systematic dance science. The aim of this work is to define the space in which the study could take place while designing topics and perspectives for further study. With this aim, the author addresses related scientific disciplines (anthropology, sociology, aesthetics) and their applied spheres in the field of psychology and dance. He carries out research of published Czech and foreign literature, with emphasis on the work of Czech theoretician and critic Jan Reimoser. The literature is also enriched by the related applied psychological disciplines (psychology of music, sports psychology) to inspire further study. The essence of the study is the results of the field research carried out with participants of Czech dance events. In the framework of the survey, five thematic areas from the field of dance psychology (motivation, prerequisites for the dance profession, personality and its uniqueness, perception and multidimensionality, experiencing) were selected and discussed with eleven carefully selected informants using the semi-structured interview technique. Narratives were evaluated using qualitative analysis methods. The aim of the research was to provide empirical data for the theoretical part of the thesis and to argue eligibility of further studies. It is clear from the study that psychology is an integral part of dance art and that it deserves further detailed study as such.
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Head in the Linguistic Picture of the World in Czech
Čížková, Klára ; Vaňková, Irena (advisor) ; Bozděchová, Ivana (referee)
This thesis focuses on the image of "hlava" (head) in the Czech linguistic picture of the world. It is based on theories and methods of cognitive linguistics. The purpose of the thesis is to describe the structure of the meaning of the word hlava. The paper by I. Vaňková and V. Vitkovskaya was used as a methodological and theoretical starting point. In that paper four semantic profiles of "hlava" are defined. The results of Vaňková and Vitkovskaya were compared with the findings of our research. We try to find out, whether the mentioned profiles are valid on a larger linguistic material, too. Two types of data are analysed - systemic data (especially phraseology, then also etymology of the word, derivatives, compounds and synonyms) and corpus materials (from Czech National Corpus). Then, we also compare the differences in the findings between systemic and textual (corpus) data. Finally, all results are summarized in the cognitive definition of hlava.
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Social Enterprises in Prague Communication of Entrepreneurship with a Social Benefit
Čížková, Klára ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
The diploma thesis focuses on social enterprises and their use of marketing tools for their communication. In its first part the field where they operate within the Czech Republic is laid out including the legislative setting. Since the concept is relatively new here, approaches and inspiration from abroad are a cited. The part dedicated to marketing introduces different approaches to marketing presentations and to the overall communication of social enterprises and social firms. The outcome of this was to portray the possibilities of their communication with their target audiences. The research itself looks at the communication of social enterprises from several viewpoints. First of all it aims to show the approach taken by the subjects of social economy themselves. This is done through questionnaires and content analysis of documents. Also the view on the matter is expressed through an interview with a consultant of NESsT, an organization which deals with the theme of social entrepreneurship. The last angle, which is represented by a questionnaire for a selected segment of the public looks at their view of social enterprises and firms and their communication.
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Personal pronouns in written czech of the deaf
Čížková, Klára ; Komorná, Marie (advisor) ; Macurová, Alena (referee)
The bachelor's thesis is dealing with the problematic of personal pronouns in written Czech language of the Czech deaf. In the theoretical part of the thesis the personal pronouns in Czech, Czech Sign Language and other sign languages are described. There are also mentioned the differences in functioning of personal pronouns in Czech language and Czech sign language. Next part of the thesis is focused on the description of the textbooks of Czech language for deaf and for foreigners learning Czech in the field of personal pronouns. In the research 33 respondents - the students of the secondary school and the university - were engaged. The usage of personal pronouns was examined by means of the questionaries given to the respondents. The questionary had three parts - a translation of the sentences from Czech Sign Language to Czech, grammatical exercises and a short essay. The acquired data were analysed; the mistakes in the usage of pronouns were described and the possible connections between the types of the mistakes in written Czech and the mode of functioning of the sign language were introduced. Finally a concept of the methodics for acquisition of personal pronouns by deaf is suggested.
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