National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Analysis and strategy of the comapany IceWarp on the Czech and foreign markets
Vacek, Vladimír ; Halík, Jaroslav (advisor) ; Šveřepa, Jaromír (referee)
The thesis aims to analyze the recent activity of the IceWarp company on the Czech and foreign market and then to propose new strategy for Great Britain. The introduction presents the groupware solution and the product IceWarp Server. The next part contains information about the Czech branch and describes the processes of customer acquisition, customer care department and technical support department. Then it is made the comparison with British branch which has the same structure. Based on the indentified shortage the new strategy is proposed in two version differing in financial cost.
The application of the Transport Operational Programme for the development of road infrastructure in the Czech Republic based on the example of the Central Bohemian Region
VACEK, Vladimír
This present thesis deals with the Structural Funds set up by the European Union with special regard to reducing disparities among regions. Specifically, the thesis deals with the operational programme Transport, which is financially the most taxing with individual projects costing thousands of millions. The main aim is to make clear the problems of the Structural Funds in transport and their possible use. I have tried to deal with one chosen hypothesis of which I would like to mention at least one, namely has drawing on money from the Structural Funds contributed to the improvement of Czech roads. One question is whether using money is effective and whether we would be able to build more infrastructure using the total sum made available from the Structural Funds. Let us pose a question. Whether we would have been able to construct the D8 motorway if we had not been able to draw on the Structural Funds. Perhaps we would not have been able to build so many kilometres. Therefore we can assert that investing through the Structural Funds has contributed to the higher quality of Czech roads.
Using EU funds for the development of transport in the Central Bohemian Region
VACEK, Vladimír
The aim of this BA thesis is to acquaint the reader with the means of drawing upon the structural funds of the European Union in the field of transport in the Central Bohemian Region. The thesis sets out the main aims of the European Union in the field of regional development and explains how disparities between regions are eliminated. The stated hypotheses demonstrate the effectiveness of these tools when it comes to drawing on the allotted facilities. At the same time the thesis points out the risks which may arise during administrative procedures or while the project is being implemented.
Use of different tools of direct marketing
Vacek, Vladimír ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The thesis solves the matters of direct marketing and its communication channels. Direct marketing is characterized in the first part, the history is discribed and the database marketing is showed. Further different communication tools are analysed, advantages and disadvantages described. A functional loyalty programme for fashion chain is created at the end of the thesis. Suitable communication tools are carefully chosen and the estimated costs are calculated.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.