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Using cloud-based technology in company: Decision making model for selection of the groupware
Topolová, Ivana ; Kubálek, Tomáš (advisor) ; Doucek, Petr (referee) ; Hnilica, Jiří (referee)
The thesis deals with decision-making about how to operate the system for communication and collaboration in a company - groupware. Compares two different ways of operating systems. Using cloud-based services and systems which the company operates on its own hardware. In the thesis the decision-making model is created. The essential criterion for decision making are total cost of ownership (TCO), the work therefore contains a procedure to calculate the TCO. Decision-making model and the calculation procedure is tested using simulation and in the case study. The simulation also responds to issues of economic suitability cloud-based systems in small and in large companies.
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Internet Communication and Promotion of Mountain Resorts in the Giant Mountains
Konvička, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
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Online propagation of a small e-commerce
Purnochová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This dissertation titled Online propagation of a small e-commerce is focused on the propagation of the e-commerce on the Internet and on the online communication mix creation. At the beginning it briefly outlines the online marketing theory. The first chapter defines the term marketing and shows its targets, presents communication mix on the Internet, then it describes the czech statistics of the use of the internet and of online promotion. The second chapter is then focused on the application of some forms of propagation to the model e-commerce, which is selling sports clothes. The last part of the dissertation evaluates particular parts of the online communication mix and compares the paid promotion with regard to the orders and to the e-commerce attendance. In the end there are drawn up some recommendations, which could be useful for some similar e-commerces.
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Mobile application for clothing stores
Gronesová, Nikola ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of diploma thesis is to suggest a mobile application for clothing stores. At the same time it takes into account how consumers and businesses are influenced by digital technologies. The app´s name is Digital Closet and its purpose is to organize your closet. Thesis includes a description of a mobile application in general and the well-known operation systems. Then one of the operation systems was set as a basic requirement for suggested application. This thesis also in part analyzes mobile applications at fashion industry. In conclusion, two surveys were conducted. First survey aimed at consumer market and the second one at clothing stores.
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Factors of Success of a Crowdfunding Campaign within Scope of the Czech Internet
Pekárek, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.
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Electronic data circulation and their management within the company
Teplý, Jiří ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis consists of two parts, the theoretical part and the practical part. The theoretical part concerns with description and abilities of the Document Management System, which secures circulation and management of the documents within the company. The second, practical part of the thesis, describes the implementation of the Document Management System in the Company SUDOP PRAHA a.s. The target of the thesis is the assessment of the implementation of the system in the company and putting together a list of problems arrising during the it´s implementation.
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Management Information System in a Microenterprise
Vomáčková, Anna ; Topolová, Ivana (advisor) ; Koubalíková, Jitka (referee)
The purpose of this diploma thesis was to build a management information system for a given microenterprise and to implement it successfully. This thesis aims to assess the risks, costs and benefits of the information system and to provide recommendations for analogous projects of the information system implementation in the future. The thesis is divided into two parts, theory and case study. The former summarises the most important fact on management information systems in general, the latter introduces the given microenterprise and pursues the process from building of the system to its implementation in the enterprise. Microsoft Access, database management system, proved to be a good solution for building an information system for the enterprise. The thesis delivers the following results: the information system itself, costs and benefits evaluation and the set of recommendations for similar projects. The main contribution of this thesis consists in the focus on microenterprises and in the real example pursued in the second part of the thesis.
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The process of establishment of an ECDL test center at the example of the HTH system, Inc.
Boyarintseva, Evgeniya ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This bachelor thesis deals with describing a process of establishment of an ECDL test center. It concentrates on the process of accreditation of a new ECDL test center in general, than on accredition process specialized for the enterprise HTH system, Inc. which is a real candidate now. After that there is described a marketing research which was made for better understanding of the preferences of potential clients of an ECDL test center. On basis of this research there were assumed target groups of ECDL test centers and was drafted a marketing campaign for HTH system, Inc.
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Loyalty programs as a CRM tool used by airline
Demčáková, Vanda ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This bachelors thesis Loyalty programs as a CRM tool used by airline describes the importance of Customer Relationship Management in todays competitive market and explains basic concepts of a relationship between organization and customers, such as customer value, satisfaction and loyalty. In the practical part is the knowledge from theoretical part applied on the specific airline. The practical part presents an assessment and evaluation of the loyalty program OK Plus Partner. To carry out this practical part, a survey about satisfaction is used. Results of the questionnaire are analyzed and based on them, some recommendations for possible changes are made.
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Marketing of Ice-hockey club Olomouc focusing on on-line communication
Kramář, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The theoretical part of this Bachelor Thesis on the topic "Marketing of Ice-hockey club Olomouc focusing on on-line communication" has got the aim of introducing general marketing, internet marketing, social sites on the internet and also the specifics of sports marketing. The practical part then introduces the Ice-hockey club Olomouc, assesses the current state of its on-line marketing communication and shows a comparison with its competitors on social sites. There will be also a questionnaire survey which will help us with proposing new recommendations for increasing the level of on-line marketing communication of the club.
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