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Marketing Communication at the Universities of the Third Age
SEDLÁČKOVÁ, Iveta
The focus of this work is on the analysis of marketing communication at the Universities of the Third Age. The subject of this study is to compare promotion at the chosen Czech Universities, which participate in the Association of Universities of the Third Age. The work contains a theoretical interpretation of basic terms of the marketing mix, marketing communication, and the Universities of the Third Age. The thesis also conatins an assessment of the result of the analysis, which is based on a questionnaire intended for representatives of the Universities. From the results of the analysis, it is possible to determine measures to improve performance.
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