National Repository of Grey Literature 19 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Sales Promotion and Advertising of a Specific Company Respecting the Reactions of Consumers
Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focusing on the online marketing communication of the company Cyklospeciality s.r.o. The thesis is based on the information described in the theoretical part. The analytical part examines the issue of gender of consumers in the marketing communication of the selected company, which is followed by analysis of competition and questionnaire research. Based on the obtained results, changes are suggested to adjust the online communication mix.
Analysis of the Financial Situation of a Company Using Time Series
Richter, Vít ; Podsedník, Petr (referee) ; Doubravský, Karel (advisor)
This thesis is focused on the evaluation of the financial situation of Chesterton ČR s.r.o. company, finding strengths and weaknesses, predicting its future development, respectively, and draw possible solutions to problematic areas of the private enterprise. For this analysis will be used a new software solution which was developed for this business-related organization by myself. This analysis should serve the company to increase its efficiency and enable better understanding of the problematic aspects of the economic activities of the company.
Proposal of Part of Information System for Selected Subject
Liebscher, Tomáš ; Richter, Vít (referee) ; Luhan, Jan (advisor)
The diploma thesis deals with the analysis and selection of a suitable information system for selected company. The information system is selected according to the company's requirements and helps to streamline business processes. I will analyze individual information systems on the market and select the one that most closely matches the set criteria and requirements. I will then propose how to implement e-commerce and how to communicate with each other. At the end, an economic assessment is made.
Information System Selection
Richter, Vít ; Pírek, Jiří (referee) ; Koch, Miloš (advisor)
This diploma thesis describes a careful selection of an information system for Ekoplast Telc Ltd Company. Theoretical part deals with a problematic of information systems, ERP systems, and their evaluation and assessment in general. Practical part focuses on an analysis of the currently used system, main requirements and criteria for newly selected system. In addition to that, an evaluation of the preferred options, a choice of an effective system, and a proposal of its alteration as well as an overall economic assessment is included in this part.
Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
Proposal for Communication Activities of Concrete Company
Zabloudil, Aleš ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the proposal to improve the communication activities of the selected company. The thesis deals with the analysis of the internal and external environment of the company. Due to the analysis and research, a concept is developed to improve the current communication activities of the company.
Information System Assessment and Proposal of ICT Modification
Červený, Benjamín ; Richter, Vít (referee) ; Koch, Miloš (advisor)
This thesis focuses on the analysis of the information system of the selected company and the proposed changes. Based on the analysis of the current situation, changes have been proposed that should significantly benefit the evaluation of marketing campaigns and automation of business activities.
Marketing Communication for the Company's Entry into the Foreign B2C Market
Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focusing on issue of marketing communication for company’s entry into the foreign B2C market. Theoretical part presents information necessary for understanding the issue of international marketing communication. In the analytical part, the current situation of the company and its external environment are examined. The analysis is supplemented by a questionnaire survey. Based on the results of the analyses, suggestions focused on online marketing communication when entering the foreign B2C market are formulated.
The methodology of ensuring the secured and licensed access to the datasets in the various modes of availability located in the digital libraries
Richter, Vít, ; Matušík, Zdeněk, ; Vozár, Zdenko ; Foltýn, Tomáš,
Významným doplněním české autorskoprávní úpravy, reflektujícím nástup digitálních technologií, je rozšíření oblastí, v nichž bude nově vykonávána tzv. rozšířená kolektivní správa usnadňující licencování některých způsobů užití děl knihovnami. Na základě kolektivních hromadných smluv mezi Národní knihovnou a kolektivními správci DILIA a OOA-S budou moci knihovny navzájem sdílet a zpřístupňovat veřejnosti nejen digitalizovaná díla z vlastních knihovních fondů, ale i díla z fondů jiných knihoven.
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Sales Promotion and Advertising of a Specific Company Respecting the Reactions of Consumers
Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focusing on the online marketing communication of the company Cyklospeciality s.r.o. The thesis is based on the information described in the theoretical part. The analytical part examines the issue of gender of consumers in the marketing communication of the selected company, which is followed by analysis of competition and questionnaire research. Based on the obtained results, changes are suggested to adjust the online communication mix.

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