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Death of the Author in the context of social media
Procházková, Pavlína ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
This thesis explores how the presence of authors on social media sites influences the way that fans perceive their work. The main goal of the analytical part was to determine, whether and primarily how the presence of an author on social media sites changes the relationships of readers with a complete (and therefore no longer open) text, as put forth by Roland Barthes in his The Death of the Author essay. The theoretical part of the thesis starts out by exploring the historical evolution of what an author is, differentiating between time periods and dominant theoretical approaches, with focus on postmodern authors such as Roland Barthes or Michel Foucault. The theory then focuses on the digital revolution, technological determinism and the rise of social media influence, including its impact on literary marketing and the concept of the celebrity author. Lastly, the theory summarizes studies that analyze the relationship between fan communities and current authors, specifically when it comes to the authors and their social media presence, focusing on the Harry Potter fan community and J. K. Rowling. The analysis itself is done through looking at semi-structured interviews conducted with fans of the Harry Potter saga. The analysis begins with focusing on the early relationships of fans with the saga,...

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