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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Analysis of Debt Collection in the MERCI, s. r. o. Company
Musilová, Simona ; Reichstädter,, Libor (referee) ; Musilová, Helena (advisor)
This Bachelor thesis analyzes the debt recovery in the company MERCI, Ltd. The theoretical part of thesis deals with not only recovery of debt, but also the reasons behind debt occurence, therefore the creation, debt security and termination debt. Finnaly, it recommended an effectvie way of recovery and proposed preventive measures against the occurrence of overdue debts.
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Proposal for Improving of Marketing Communication of selected Company
Třasoňová, Dominika ; Musilová, Simona (referee) ; Mráček, Pavel (advisor)
This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
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Economic Development of Companies Financed by Venture Capital
Musilová, Simona ; Ing.Blanka Langrová (referee) ; Fedorová, Anna (advisor)
This diploma work occupies with the economical evolution of chosen companies, financed by venture capital. The theoretical part will be focused on the problems, bearing on venture capital and on the financial analysis, the evolution of the companies will be reviewed according this. There will be the chosen companies and the results of their financial analysis presented in the analytical part of the diploma work, and thus one year before the investor's entry, in the time of the coexistence and three years after the investor's withdrawal. The evolution by the chosen indicators will be overall compared and the recommended solutions will be presented in the final part of the diploma work.
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Phillips Curve in Conditions of the Czech Republic
Musilová, Simona ; Půža, Bedřich (referee) ; Novotná, Veronika (advisor)
The bachelor’s thesis is focused on the Phillips curve in conditions of the Czech economics. Validity of the substitution relationship between the rate of inflation and the unemployment rate is testing by regression analysis on real data of the Czech Republic during years 1996–2016. In order to better explain variability of the dependent variable, the model is expanded by inflation expectations, which corresponds to the development of the economic theory of the Phillips curve. After that the Phillips curve for the Czech Republic is constructed in Maple using the systems of differential equations.
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Proposals and Recommendations for Reducing Risk in a Selected Business Entity
Kotulánová, Karolína ; Musilová, Simona (referee) ; Hanušová, Helena (advisor)
This Master`s thesis deals with a strategic and economic analysis of a chosen company. The aim is to identify the risks that arising from the used analyzes and to propose measures for the selected affectable risks to reduce them. The theoretical part contains needed information to understand the issue. In the nex part are realized the macroeconomic analysis and microeconomic analysis. From these analysis are arising the risks which are analyze by RIPRAN method. The measures are proposed that are helping to reduce the affectable risks are contained in the last part of this thesis.
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Proposals and Recommendations for Reducing Risk in a Selected Business Entity
Kotulánová, Karolína ; Musilová, Simona (referee) ; Hanušová, Helena (advisor)
This Master`s thesis deals with a strategic and economic analysis of a chosen company. The aim is to identify the risks that arising from the used analyzes and to propose measures for the selected affectable risks to reduce them. The theoretical part contains needed information to understand the issue. In the nex part are realized the macroeconomic analysis and microeconomic analysis. From these analysis are arising the risks which are analyze by RIPRAN method. The measures are proposed that are helping to reduce the affectable risks are contained in the last part of this thesis.
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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Proposal for Improving of Marketing Communication of selected Company
Třasoňová, Dominika ; Musilová, Simona (referee) ; Mráček, Pavel (advisor)
This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
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Phillips Curve in Conditions of the Czech Republic
Musilová, Simona ; Půža, Bedřich (referee) ; Novotná, Veronika (advisor)
The bachelor’s thesis is focused on the Phillips curve in conditions of the Czech economics. Validity of the substitution relationship between the rate of inflation and the unemployment rate is testing by regression analysis on real data of the Czech Republic during years 1996–2016. In order to better explain variability of the dependent variable, the model is expanded by inflation expectations, which corresponds to the development of the economic theory of the Phillips curve. After that the Phillips curve for the Czech Republic is constructed in Maple using the systems of differential equations.
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