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Factors of prosperity of small-sized company
Prchal, Štěpán ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This Bachelor's thesis focuses on analysis factors determining the prosperity of small-sized company. The theoretical part describes different approaches and analysis in management, marketing, human resources management and financial management. The practical part demonstrates specified methods and approaches used to analyze specific small-sized company dealing with buying and selling plants in the European market. The aim of the Bachelor's thesis is to analyze the situation in the specific small-sized company and draft short-term and long-term measures leading to increase its prosperity.
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Business plan
Maňurová, Marcela ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The aim of the thesis is to create a business plan, focusing on organizing children's birthday parties, social events and corporate parties, on the basis of which will be assessed the feasibility and economic advantage of the business plan. Thematically, the plan is divided into two parts. The first part covers the theoretical background, the definition of the business plan, the structure and principles of treatment, of which specific form is located in the following practical part. It contains a brief introduction, the company's mission, vision and objectives, description of business opportunities, defining the target and the total market including analysis of competition and marketing strategy. All previous points summarize the numerical form of the financial plan in three variants of development, the essence of which is to objectively assess the financial burden of the project. At the end of the thesis is the SWOT analysis, the potential risks of the project including the design of countermeasures to eliminate these effects. The whole thesis is finished with conclusion and evaluation of the business plan.
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Business strategy of a small enterprise
Hourová, Tereza ; Svobodová, Ivana (advisor) ; Mísař, Jan (referee)
The thesis deals with the business strategy of a middle-sized entrepreneur in the food manufacturing industry. The theoretical part explains basic terms, introduces methods of a strategic analysis and describes basic approaches to formulating the strategy. The practical part contains the strategic analysis of a specific entrepreneur created using the PEST analysis, the Porter five forces analysis, and the Value Chain Analysis. The practical part also includes suggested business strategies determined using the Ansoff Matrix, Porter's approach to strategy and the Johnson -- Scholes' Strategy Clock. The last chapter is dedicated to a more detailed elaboration of the selected strategy variant.
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Start-up of a Czech company in the American business environment
Hudcová, Eliška ; Müllerová, Jana (advisor) ; Mísař, Jan (referee)
The subject of my bachelor's thesis is the start-up of a Czech company in the American business environment. Main goal of the thesis is the comparison of the administrative and legal boards relevant to a company establishment in both Czech and American business environment, with emphasis on criteria of the establishment from the view of a foreigner and creating a manual for a small-sized company establishment in the USA. The first part of the thesis includes general theoretical knowledge, gained from the recognized literature. The second part focuses on the specific company step-by-step establishment based on the business plan. The output of the comparative analysis is the recommendation if and under which conditions, it is worth creating such a company; which company type is the best to choose and with what risks may occur. At the end, there are found all the important conclusions that arise from the previous parts.
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Business Plan
Janovský, Viktor ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This Master's Thesis focuses on the elaboration of a business plan, the specific goal is to create a business plan intended to establish a restaurant in Kolin, whose vision is to provide services in the field of traditional Czech cuisine. Another goal of this work is to assess the viability of such a project. The work is divided into two main parts. The first - the theoretical part describes the structure of a business plan including specificity of small and medium-sized companies. The second - the practical part applies the theoretical part to the real establishment of restaurant. Great attention is paid to the financial plan and the related verification whether such an enterprise could prosper in the long term.
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Business Plan
Bilek, Martin ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The subject of my master thesis is creating a business plan. The theoretical part deals with the characteristics of business plan in its individual chapters. In each of these chapters I summarize and evaluate the theoretical methods that can be applied on the given area. The practical part deals with preparation of a business plan focused on cloud computing for small and medium-sized enterprises.
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Financing of microcompanies
Hladík, Miroslav ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The topic of thesis is analysis and comparation of possibilities of financing unspecified microcompanies because they forge majority on the market. Due to the fact most of those companies are not highly inovative but follow the ordinary market model therefore they can rely mostly on common types of fundraising from financial institutions. Alternative forms such as venture capital or private equity focuses mostly on different segments regarding investment size and growth potential. Thesis should provide practical review not only to beginning entrepreneurs about possibilities of financing their further growth including example of recently financed business and what to beware of while requesting external financing. The reader will get to know what are the basics for financing common microcompany and what are the possibilities of further alternative support provided for instance from the government.
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Doing Business in Dentistry in the UK on the Example of a Dental Practice
Antošová, Vlasta ; Habrmanová, Blanka (advisor) ; Mísař, Jan (referee)
The diploma thesis focuses on doing business in dentistry in the UK on the expamle of an unnamed dental practice, which currently consists of three dental practices. The aim of the thesis is to map and describe the characteristic of operating dental practices in the UK. Using available literature, the first part defines theoretical principles of doing business with emphasis on the specifics of dentistry and the region of the UK. This part is followed by the practical part, which puts these principles into practice and describes how the activities and processes are performed in the dental practices from the point of setting out the business by Dr. Jane Smith to their performance today. In order to write the thesis internal data from dental practices were used with addition of information obtained from the owner and a manager of the company.
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The Competitiveness factors for SME
Bouša, Petr ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This thesis is focused on analysis of competitiveness factors for small business enterprise in Czech and European environmnent. The theoretical part represents possible types of attitudes and analysis to management, marketing, human resources management and financial management. The practical part demonstrates application of theoretical knowledge at specific company, micro-enterprise, IMPORTO Drive s.r.o. dealing with buying and selling of new cars in EU. The objective of this thesis is to design appropriate steps providing the long - term developmnent of analyzed company taking it`s vision fulfillment into consideration. Inspiration for future enterpreneurs could be also one benefit.
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