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Claims reserve volatility and bootstrap with aplication on historical data with trend in claims development
Malíková, Kateřina ; Pešta, Michal (advisor) ; Zichová, Jitka (referee)
This thesis deals with the application of stochastic claims reserving methods to given data with some trends in claims development. It describes the chain ladder method and the generalized linear models as its stochastic framework. Some simple functions are suggested for smoothing the origin and development period coefficients from the estimated model. The extrapolation is also considered for estimation of the unobserved tail values. The residual bootstrap is used for the reparameterized model in order to get the predictive distribution of the estimated reserve together with its standard deviation as a measure of volatility. Solvency capital requirement in one year time horizon is also calculated. 1
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Shapiro-Wilk test of normality
Malíková, Kateřina ; Komárek, Arnošt (advisor) ; Zvára, Karel (referee)
In this work we introduce Shapiro-Wilk normality test testing examined statistical sampling. At first, we state the basic information about the normal distribution. Further, we describe the test and we derive the shape of the test statistic W and some of its analytical properties, including two moments and the maximum and minimum allowable values that it may take. We also find some approximations of various coefficients used for calculations and evaluation of the test and also the estimate of the distribution of the test statistics of Shapiro-Wilk test. In conclusion, we show an example of testing and method of implementation in computer programs.
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Analysis of marketing strategy in specific company
Havlíková, Kristýna ; Procházková, Markéta (advisor) ; Malíková, Kateřina (referee)
The master's thesis deals with the issues of marketing strategy and communications with subsequent applications to an alternative care center for pets, named the Optima Vetcare. The theoretical part includes description of marketing concepts, which include a marketing strategy, a marketing mix, a communication mix, trends in marketing and a marketing research. The practical part is specifically focused on the specifics of the marketing Optima Vetcare and maps its marketing efforts since the year 2014, when it was founded. The questionnaire survey is realized at the end of the thesis and then recommendations are proposed for the improvement of Optima Vetcare's marketing communications. The aim of this thesis is to present an alternative care center for pets Optima Vetcare and analyze its marketing. Another goal is to provide possible proposals and recommendations for marketing communication improvement.
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Development of social networks and their use in brand strategy
Malíková, Kateřina ; Lhotáková, Markéta (advisor) ; Jurek, Martin (referee)
The thesis deals with development of social networks, their characteristics and characteristics of users from global and regional point of view. The main part of the thesis is concerning social media marketing. It describes and analyzes current situation in social media marketing between firms and the most important aspects of brand strategies within social media. Finally, the thesis shows the aspects on examples of the most successful brands in social media marketing.
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Services trade liberalization
Malíková, Kateřina ; Štěrbová, Ludmila (advisor) ; Taušer, Josef (referee)
This work considers trade in services and its growing importance thanks to the development in technologies and communications. It focuses on services trade liberalization and General Agreement on Trade in Services (GATS), the first and only set of multilateral rules governing international trade in services; and current services negotiations. In the last part there is reviewed liberalization progress in three important sectors -- financial services, telecommunications and transport services.
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