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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Image and perception of a Hollandia brand
 Lelková, Martina ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Diploma Thesis on "Image and perception of a Hollandia brand" is focused on consumers view on the yoghurt of this brand. The aim of the work was to find out what image Hollandia has and suggest some recommendations. This thesis is divided into theoretical and practical part. The theoretical part describes brand, brand image and market research. The practical part introduces Hollandia company, including SWOT analysis and competitor analysis. After follows a questionnaire to find out how is Hollandia perceived by end-users in Czech Republic. Based on the results of the research, recommendations have been suggested to improve the image.
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Evaluation and remuneration of employees in organization
 Lelková, Martina ; Palíšková, Marcela (advisor) ; Legnerová, Kateřina (referee)
Bachelor thesis "Evaluation and remuneration of employees in organization" is focused on evaluation and reward schemes in an specific enterprise. For description of a real system enterprise xyz was chosen. The task of this work was to find weaknesses in the systems and suggest ways of possible improvement. This thesis is divided into theoretical and practical part. The theoretical part provides basic concepts and definitions of evaluation and remuneration schemes. Practical part begins with an introduction of enterprise xyz followed by the detail description of the system of evaluation and remuneration of employees that the company uses. Then a survey, which aimed to find out staff satisfaction with the implemented system and its evaluation is presented. Based on the responses of employees and the theoretical part, proposals of improvements for greater efficiency and satisfaction of employees in the company were created.
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