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Analysis of the impact of Retail bank’s price-setting policy change
Lehocký, Dominik ; Zouhar, Jan (advisor) ; Dlouhá, Zuzana (referee)
The environment of low interest rates results in a sharp competition in the banking industry. To stay competitive, banks must be able to respond to rival offers practically immediately. For this purpose, so-called price exceptions are being used. Their use, however, results in a large amount of administrative burden. To alleviate this administrative burden, the bankers were given some competencies regarding pricing. There is a concern, however that this change may be accepted as a flat-rate price cut. It is for this reason that it is necessary to analyse on real data how this change in the internal policy of Retail Bank is manifested. The problem, however, is that there are several factors that cannot always be recorded in the process of data collection. This is precisely why this analysis estimates the impact of new competences using multilevel models. These allow for a certain form of variability for specific groups of observations and consider the presence of unattended factors.
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