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Corporate Art Collections
Koudelová, Barbora ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
This Bachelor thesis focuses on Czech companies that build a long-term and systematic art collection. These are Česká spořitelna, Komerční banka, Kooperativa, PPF, Pražská energetika a Pražská plynárenská. The aim of this paper is to analyse the motivation behind the art collection; whether it is a part of marketing, social responsibility or investment. These motivations typically occur in various combinations, which is why the goal is to determine the ratio between them. The analysis is mainly based on interviews with representatives of the corporations, official materials and media outputs. The thesis has an ambition to become a keystone for the selected topic, which has not yet been deeply analysed. The results may be useful for companies collecting art as well as for further research.
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