National Repository of Grey Literature 62 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Transmedia storytelling on the example Rychle Sipy
Chňoupková, Denisa ; Knapík, Jiří (advisor) ; Groman, Martin (referee)
Transmedia storytelling is a process in which partial elements of certain fiction scatter into different communicational channels. The flow of information is mediated via several media platforms. Each medium participates in its own unique way to develop a story. This diploma thesis illustrates theoretical concept of a transmedia storytelling on an example from Czech ambience. Foglars Rychlé šípy were showing signs of transmedia narration even at their beginnings in the thirties and forties. The author himself had a significant role in the transfer of his work into different media. However, due to the high popularity of stories of the five-member club there later occurred a spontaneous rise of transmedial storytelling channelled by filmmakers, other authors and loyal fans. In the first part of the thesis, I will define the theoretical concept of transmedia narration and fiction worlds. The second part is mapping transmediality of Rychlé šípy including other literary pieces, their adaptations, work of Foglars successors and his imitators, nevertheless Foglars mystification about the existence of the club Rychlé šípy.
Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
Representation of the 1953 Currency Reform in Czechoslovakia in the Official Media
Procházka, Aleš ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
Aleš Procházka Abstract Representation of the 1953 Currency Reform in Czechoslovakia in the Official Media The main goal of this paper is to analyze and summarize the way the 1953 currency reform in Czechoslovakia was represented in the official media. The method that was used was an analysis of articles in several selected newspapers from relevant months of 1953 and comparison of obtained data to contemporary historical findings. The newspapers analyzed were Slovak newspapers Pravda and Práca and Czech newspapers Rudé právo, Pilsner Pravda and Svobodné slovo. The thesis consists of three sections, covering situation in Czechoslovakia before the currency reform took effect, the newspaper analysis and the description of reactions of citizens to the currency reform. One of the secondary goals of this thesis - that is, to find out whether the citizens of Czechoslovakia could anticipate and prepare for the impact of the currency reform in 1953 - has proven conclusive, granted that the reader has an access to more than one newspaper. Perhaps the most decisive evidence was the announcement of changes in the salary payout system, which was publicized in the beginning of May. The other secondary research goal of the thesis was to analyze the differencies in representation of the currency reform in Czech and Slovak...
Medial Portrayl of Anezka Hodinova Spurna
Eliášová, Anežka ; Suk, Pavel (advisor) ; Knapík, Jiří (referee)
The presented diploma thesis deals with Anežka Hodinová - Spurná 's media image (1895 - 1963) in the period during WWII and after WWII. The final reference is dated after the year 1989. The aim of this thesis is found how the politician, the MP of the National Assembly and the long-time member of the Communistic Party was presented to the public in representative periodicals. The data for the analysis were gained by studying her personal fund in the National Archive in Prague which contains twenty-eight cardboards and it has not been arranged so far. Then it was used materials from the Archive of the Law-Enforcement Agencies and also materials of Ministry of Interior of the Czech Republic which were made accessible to the public. The gained relevant data were examined by the help of the content-qualitative analysis. The basic research quastion is how Hodinová - Spurná was presented to the public until 1963 and after 1989. The content of this thesis is to introduce briefly Hodinová - Spurná 's life and work and deal with her media image to the general public in time-restricted periods.
Press in region of Cernokostelecko in the period of the first republic with a focus on newspaper Pruboj
Kvasničková, Alena ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The work tries to contribute to the theme of the First Republic regional press; with greater emphasis on printing in the region Cernokostelecka and especially focusing on Pruboj weekly (1929-1939). In the first part is defined Cernokostelecko, both in terms of territorial, demographic and historical. The second part deals with the development of the regional press and related legislation and censorship issues, the third is an overview of the press in the area, pointing to regional printers, publishers and personalities. The main part of the thesis is the newspaper Pruboj (complete); the periodical is characterized by aspect content, authorship, graphic or language; also censorship cases are described. In this part is also the first and complete biography of Frantisek Simáček, editor of Pruboj.
Periodical press in Region of Pardubice during the period of Protectorate of Bohemia and Moravia
Frýdová, Karolína ; Skalecká, Veronika (advisor) ; Knapík, Jiří (referee)
This thesis deals with the topic of periodical press in the region of Pardubice during the Protectorate of Bohemia and Moravia. First of all, the thesis introduces the historical context, such as the formation of the Protectorate and other affairs connected with the occupation of the Czech lands by the Nazi Germany. The next part focuses on the system of press control in this era, shedding light on the existence of the legal and illegal press as well. The third part of the thesis is dedicated to the city of Pardubice, particularly to the occupation in this area, the Heydrich Terror and the Silver A resistance activities. The fourth part offers an overview of the newspapers which were published in the region during the occupation, characterizing them and outlining their history. The last chapter provides an insight into the content of the regional press, exploring its subordination to the regime. It analyzes the portrayal of six notable events in two regional newspapers, Východočeský kraj and regional page of Večerní České slovo. These events are the establishment of the Protectorate of Bohemia and Moravia, the celebration of 600th anniversary of Pardubice, the campaign Victoria, the Heydrich Terror, the air strikes on Pardubice by the Allies, and the end of the war.
Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek
Srbecká, Tereza ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The diploma thesis "Sequel novel in selected volumes of two magazines for women published in the first Czechoslovak Republic - List paní a dívek and Hvězda československých paní a dívek" deals with sequel novels, which were published in favorite women's magazines. These novels belongs to genre "červená knihovna" and genre of teen female novels. Term "červená knihovna" (similar to harlequin) is typical for Czech literary background. Theoretical part consists historical context of sequel novel and his development and also history of popular women's literature. This part also refers to fundamental elements of sequel novels. Mainly it is stereotypization of main protagonist, patterns and plot. The end of the sequel novel for women is traditionally closed with happy ending. The practical part is focused on analyzed novels in two magazines - List paní a dívek and Hvězda československých paní a dívek. At first there are described basic data about magazines, their establishments and summary of content they consisted. Research part contains list of all sequel novels which were published and analyzed. The aim of this part was to describe main pattern, genre and plot. Part of description was focused on nationality of authors and number of sequels. The result contains the most important analyzed data and...
The arrival of Reinhard Heydrich in the Protectorate - Image in the Czech Periodical Press from September to December 1941
Rybáčková, Nikola ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
This bachelor thesis focuses on events in the Protectorate of Bohemia and Moravia from September to December 1941 and their image in the selected Czech periodical press. During September 1941, there was an intensified wave of resistance, which was culminated by a successful proclamation of the London radio broadcasting to boycott the Protectorate press by the Czech society. At the end of September 1941, it was suddenly announced that the Protector Konstantin von Neurath is ill. His role in the Protectorate should be then filled in by Reinhard Heydrich as a deputy Protector. He is the person associated with the following period, when serious reprisals against the Czech society took place. In addition to the declaration of martial law, the most important incidents where an arrest of the Prime Minister of the Protectorate Alois Eliáš, a death of the prominent activist journalist Karel Lažnovský and worsening of anti-Jewish measures, including the start of the actual realization of the Final Solution of the Jewish Question. The thesis analyses a way of presentation of the events of the last third of 1941 in the selected Czech official press, which was used as a propaganda and manipulation instrument of the occupation power, and a way of presentation in the selected illegal and exile Czech periodicals.
The Czechoslovak v zahraničí: analýza českého exilového týdeníku z let 1951-1967
Kabická, Andrea ; Cebe, Jan (advisor) ; Knapík, Jiří (referee)
The main aim of this study was to analyze the exile weekly "Czechoslovak abroad" that was beeing published in London by Czechoslovak activist and publicist Josef Josten in a period of 1951 - 1967. This thesis was using the method of quantitative content analysis to describe themes portrayed in this weekly newspaper. The analysis was based on 1702 articles that derived from 128 randomly selected editions. It was expected that the topics of Czechoslovakia and the Czechoslovak exile would be prevalent in the weekly therefore following hypothesis were formed: H1: In "The Czechoslovak abroad" weekly the topics related to Czechoslovakia will dominate over topics from the international scene. H2: In "The Czechoslovak abroad" weekly the topics related to czechoslovak exile will dominate over topics from the international scene H3: In "The Czechoslovak abroad" weekly the subjects of Czechoslovakia and czechoslovak exile will be equally represented. The analysis showed that the issue of Czechoslovakia was by far the most prominent topic of the weekly "Czechoslovak abroad". Of all the articles subjected to analysis 40 % of them were related to the Czechoslovakia. The topic of Czech exile filled 25% of all articles. Surprisingly, the events from the Soviet Union employed less than 2% of all articles. The...

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