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Digitization of museums´ collections and its influence on the visitor
Šrubařová, Adéla ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The Bachelor´s thesis is focused on digitization in museums of art in connection with a museum visitor. The first of three aims is to explain how the relationship between the museum and the visitor has changed and what changes have been made in the art museum activities due to the influence of modern technologies and the Internet. The second aim is to provide a comprehensive view of the digitization of museum collections, to specify the determinants of a successful digitization project, and to identify the problems that may arise during the digitization process. The third aim is to compare Czech and British approaches in selected areas and to outline possible improvements for future developments. The theoretical part focuses mainly on the development of museums, museum visitors, the experience of museum visits and museum presentation. The analytical part deals with the area of digitization, the digitization project and the problems that may appear during the process. The issue of copyright law, which is closely related to digitization, is also emphasized. In conclusion, a comparison of the Czech and British approaches to digitization and related activities is provided.
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The business of Private commercial galleries in Prague
Hájková, Kristýna ; Prokůpek, Marek (advisor) ; Janištinová, Anna (referee)
This bachelor thesis describes business of private commercial galleries of contemporary art in Prague. It describes how they work their work, goals, founders and other activities. Private commercial galleries started to emerge in 1989, after the Velvet revolution, when the Czech art market went through restructuring. For the purpose of this thesis I decided to choose two galleries whose owners I interviewed. I choose well established and successful galleries on both Czech and international art market. The first one was one of first private commercial galleries in the Czech Republic, the second one has been established 10 years after.
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International franchising in museums
Hostonská, Klára ; Prokůpek, Marek (advisor) ; Janištinová, Anna (referee)
The aim of the thesis is to analyze the most important benefits of the international museum franchising, detection of problems associated with it and the conditions that are necessary the process of setting up and subsequent operation of the new museum was sustainable and not put into risk already existing institutions. The thesis contains an analysis of established franchising network of Solomon R. Guggenheim Museum and the Louvre, based on which the objectives above-described are determinated. The objectives of the thesis are also to identify the features of the museums for which the establishment of an international franchise strategy is appropriate and to determinate the conditions that must be accomplished for the museum branch to play the role in urban regeneration, considering that this may be one of the possible benefits of establishing a branch.
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Falsification of paintings and its impact on the Czech art market
Bergerová, Anna ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The aim of this thesis is to analyze the impacts of the falsification of paintings on the art market and on individuals. Another aim of the thesis is to identify the risk factors of buying art works on the Czech market. The partial aim is to bring to readers a comprehensive view of the issue of the falsification of paintings on the domestic art market. The theoretical part is based on the literature that has not been published so far and maps the basic mechanisms of falsification of paintings. The practical part is based on interviews with experts, criminologists and collectors who have a personal experience of buying a forger. Based on the results of the interviews, the issues of falsification of painting works are answered, the most frequently falsified Czech artists are identified and the risk factors that lead to the purchase of counterfeit. Three artists demonstrate an analysis of expertise and forensic technique in determining the authenticity of the art work.
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Internet auction as a new way of trading arts
Hájek, Matyáš ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
This bachelors thesis is describing and dealing with the internet auctions on the Czech art market. It researches the current and recent sales of internet auctions and puts them in a contrast with ordinary hall auctions. The theoretical part is devoted to the introduction of basic concepts related with the whole topic. There are described the ordinary auction houses and auctions in general as well as the legislation concerning the whole topic. The practical part is later devoted especially to internet auction houses and to internet auctions in general. The sales of chosen auction houses are analyzed and later also compared all together. The outcomes of this thesis are at first the analysis of internet auctions on the Czech art market and also the proposals for the sales improvement in internet auctions.
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Analysis and Comparison of Programs of Museum Education in Selected Museums in the Czech Republic
Vacková, Tereza ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis focuses on museum pedagogy and educational programs in museums. At first the topic is processed theoretically. This part of the thesis includes definition of basic terminology, describes forms of educational programs and ways, in which these programs are prepared. The practical part is based on the theoretical knowledge and compares educational programs in three museums. Selected museums are Regionální muzeum a galerie v Jičíně, Muzeum Mladoboleslavska and Městské muzeum Nová Paka. The aim of the comparison is to assess, whether the current situation in selected institutions is satisfactory and further to suggest changes, which would solve possible shortcomings.
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Corporate Art Collections
Koudelová, Barbora ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
This Bachelor thesis focuses on Czech companies that build a long-term and systematic art collection. These are Česká spořitelna, Komerční banka, Kooperativa, PPF, Pražská energetika a Pražská plynárenská. The aim of this paper is to analyse the motivation behind the art collection; whether it is a part of marketing, social responsibility or investment. These motivations typically occur in various combinations, which is why the goal is to determine the ratio between them. The analysis is mainly based on interviews with representatives of the corporations, official materials and media outputs. The thesis has an ambition to become a keystone for the selected topic, which has not yet been deeply analysed. The results may be useful for companies collecting art as well as for further research.
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Transformation of Czech Museum of Fine Arts in Prague to Gallery of Central Bohemia Region. Cultural and economic aspects.
Hončová, Kateřina ; Janištinová, Anna (advisor) ; Kouba, Vojtěch (referee)
The main goal of this thesis is to document and economicaly and culturaly evaluate the untraditional transformation of the Czech museum of Fine Arts in Prague to Gallery of Central Bohemia Region, which nowadays has its base in the Jesuit College in Kutná Hora. The thesis also contains information about complete evolution of this institution and its collections, the restauration of the Jesuit College, whole process of moving the art collections and at last but not least the political aspects, which influenced the outcome in a major way. In the final conclusion I have written in detail all the consequences of the transformation, analysis of visitor attendance and economical facts and also the depiction of the newly transformed organization in media.
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Marketing Communications in Today´s Practice of Art Museums in the Czech Republic
Drozdová, Alexandra ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
The aim of this thesis is to describe thoroughly the way Czech museums of art are using the principles of marketing communications nowadays. Theoretical part of the thesis presents brief history of modern museums worldwide as well as in the Czech Republic (with special stress on the network of regional galleries being founded in the second half of the 20th century. It also presents bases of museum marketing and the elements of integrated marketing concept applied on galleries. Terms of branding and fundraising are mentioned as well. The research part of the thesis contains the results of questionnaire survey among 10 representatives of Czech regional galleries. Each of the included museums of art is introduced with emphasis on their ways of using marketing communications principles. Their visual identities are also described and media monitoring analysis is added to all of them. We can say that the principles of marketing communications are anchored among Czech galleries; however they struggle with the lack of finance needed to concentrate more on such activities.
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Branding and its importance to primary and secondary art market in the Czech Republic
Ludvíková, Daniela ; Janištinová, Anna (advisor) ; Dianová, Markéta (referee)
This masters thesis identifies and analyzes the aspects and specifics of branding of an artist in the art industry, which is relatively different from the branding which we know from the corporate world. The first section defines the theoretical background of the branding and marketing communication with focus on those aspects that are relative to an art and its market specifics. Theoretical definition in combination with the outcome of qualitative research, which was conducted with outperforming contemporary artists and representatives of leading galleries in Czech Republic, helps to outline the most important factors and subjects influencing the artists brand creation process which is described in the practical part of this masters thesis. Besides the quality of the piece of art itself, the aspect of the strong brand is unquestionably increasing the value of artists production. Therefore, this chapter investigates those factors and subjects that have remarkable impact on the value of the artists pieces of art. The last section of this paper gives local and international best examples of contemporary artists with strong brand.
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