National Repository of Grey Literature 8 records found  Search took 0.01 seconds. 
Influence of professional sport on the parents of children - future athletes in terms of their expectations and reasons for choosing sport on the example of ice hockey
Jančová, Michaela ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
The topic of the thesis is the influence of professional sport on parents of children - future athletes in terms of their expectations and reasons for choosing sport, using ice hockey as an example. The main objective of the thesis is to find out the primary reasons for parents' choice of sport for their children and to find out their expectations of what movement skills and character traits their children will develop in the club. Quantitative research using a questionnaire survey was chosen as the research method. Three hockey clubs across different league levels were involved in the research. The research sample consisted of two groups, one of which was a group of 140 parents of children aged 3-15 years and the other group consisted of 41 youth coaches. The results showed that the main reason for parents to choose a sport for their child was their child's interest in that sport. Furthermore, when analysed in more detail, the results showed in the context of the age group of the children that for parents of pre-school children, seeing their child's professional sport career was more important as a reason for involvement in a hockey club than for parents of older children. In contrast, parents of older school-age children gave more weight to all-round and harmonious development than parents of...
Marketing Acitivities of Pietro Filipi Fashion Brand in years 2010-2012
Jančová, Michaela ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
The goal of this diploma thesis "Marketing Activities of Pietro Filipi Fashion Brand in years 2010-2012" is to describe and analyze activities and communication of pietro filipi brand on the market of the Czech republic. In this diploma thesis following activities are showcased based on the principles of fashion marketing and branding. The first part of the thesis describes situation on the Czech market, stratification of domestic and foreign brands and general segmentation of fashion brands. The next part deals with the specific segment of medium premium brands, its direct domestic and foreign competition in this segment, marketing communication and activities of these brands. The second part describes and analyzes history of pietro filipi, product portfolio, target group and specific marketing activities of this brand. Questionnaire survey in the end of the thesis indicates weaknesses in brand communication with customers and its ambiguous identity.
The cocept of romantic lowe and its appearance in selected romantic movies with czech and slovak origin
Jančová, Michaela ; Baslarová, Iva (advisor) ; Vochocová, Lenka (referee)
Romantic love since its beginnings raises the question of intimacy and has become an essential social force of society. In contrast to the forms of Christian love or passionate love, romantic love is the typical feature that imply a degree of self-knowledge and activity that leads to one of the characteristic elements of "heroic expedition". Since the establishment of the first novels, the concept has undergone significant way and has become the subject of much research int different disciplines. This thesis looks on the issue of display of romantic love in terms of a social construct which is variable over time and dependent on cultural and social factors of the society to which the media as part of the intended product. Constructing myth of romantic love is in this thesis elaborated in the cultural environment of Czech and Slovak film production, which shares a common history. Defined, collected and described myths, metaphors and archetypal view of the concept of romantic love, they were applied to the selected movie stories from the years 1992 - 2013.
Marketing Acitivities of Pietro Filipi Fashion Brand in years 2010-2012
Jančová, Michaela ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
The goal of this diploma thesis "Marketing Activities of Pietro Filipi Fashion Brand in years 2010-2012" is to describe and analyze activities and communication of pietro filipi brand on the market of the Czech republic. In this diploma thesis following activities are showcased based on the principles of fashion marketing and branding. The first part of the thesis describes situation on the Czech market, stratification of domestic and foreign brands and general segmentation of fashion brands. The next part deals with the specific segment of medium premium brands, its direct domestic and foreign competition in this segment, marketing communication and activities of these brands. The second part describes and analyzes history of pietro filipi, product portfolio, target group and specific marketing activities of this brand. Questionnaire survey in the end of the thesis indicates weaknesses in brand communication with customers and its ambiguous identity.

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