National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Possibilities and impingement of election campaign and public opinion: Sociological analyse of the presidential campaign in Czech Republic 2013
Illmannová, Anne ; Vinopal, Jiří (advisor) ; Sládek, Jan (referee)
The Diploma thesis concerns itself with the possibilities of election campaigns and their impacts on public opinion on the occasion of the first direct election of the president of the Czech republic. Influencing of the public opinion takes place in a system of public - politics - media, which is described in this thesis. Utilising this system I am going to answer the following question - how effective are election campaigns in influencing election decisions of voters? The witnessed election campaigns were unique in many aspects - they triggered an unprecedented response from the public and the media, which came close to resemble election behaviour in the United States of America, whose presidential election campaigns are considered a classic example. The theoretical background serves the purpose of analysing the election campaign of Karel Schwarzenberg, who, using an online campaign, achieved a result, which surprised a number of agencies examining voters' preferences, and proved, what a good campaign team is capable of given their candidate has strong public support. Next I am going to present assessments of the campaign by political scientists, social scientists and others. Key words: Public, public opinion, possibilities of influencing public opinion, massmedia, election campaigns, american...
Causes of segregation in microregions
Illmannová, Anne ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
This bachelor thesis concerns the repayment of bank loans. The theoretical part of the thesis deals with the history of banking, its contemporary appearance and sorts of bank financial loan products. Special attention is paid to mortgages and conditions of their acquisition. The practical part of the thesis concerns the confrontation of probability of default in dependence on different indicators on regional and afterwards on district level. The aim of the thesis is to explane on a concrete case from Prague, which sociodemografic characteristics have influence on the payment moral of the debtors, what the differeces are between areas with people who have good and bad payment moral and if the domicile has influence on the level of payment moral. Keywords Banking, mortgage, credit scoring, probability od default.

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