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Spain as a tourist destination
Zbořilová, Kristýna ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
This Bachelor's Thesis deals with tourism in Spain. The topic is quite broad so the main aim of the thesis is to evaluate tourism in two significantly different regions - Andalusia and Basque Country. The first chapter defines terms related to tourism that are essential to coherently understand this thesis. For example, this part defines the term tourism and its typology. The second chapter focuses on tourism in all of Spain. In particular, Spain is described in terms of history and how tourism is evaluated. In addition, Spain's most attractive places are presented. The second to last, and final chapter are similar in structure in order to perform a comparison of the chapters. The first part of both chapters describes the regions. Then, tourism is evaluated by using statistics from incoming tourists. Finally, SWOT analysis is used to comprehensively evaluate the previously mentioned information.
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Potential of tourism in Králicko
Valentová, Adéla ; Jenčková, Jiřina (advisor) ; Havlíčková, Blanka (referee)
The Bachelor ´s Theses deals with tourist destination Králický Sněžník. The aim of the theses is to analyse the situation of tourism in tourist destination Králický Sněžník, to find out the potential, opportunities and give an advice to potential investors. The first chapter defines tourism, destination of tourism, management of destination, macroenvironment, microenvironment, SWOT analysis, primary and secondary supply of tourism. The next chapter is focused on touristic destination of Králický Sněžník, management of Králický Sněžník, political, economic, social, technical and technological environment, primary and secondary supply of Králický Sněžník, summarized strengths, weaknesses, threats and opportunities, which are also opportunities for investors.
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Islamism today and the influence of the civil war in Syria on its spread
Havlíčková, Blanka ; Volenec, Otakar (advisor) ; Novotná, Yvona (referee)
This diploma thesis analyzes the ideological basis of islamism and deals with the reasons, why this political ideology is becomimg more and more popular in the Middle East and the West. The thesis also analyzes the phenomenon of globalization, in other words the interconnection between islamists in today's world. The last chapter summarizes the facts about the civil war in Syria, where both - islamists from the Middle East, as well as islamists from the West, are involved. The main objective of this thesis was to prove that the civil war in Syria will have an influence on the spread of the political ideology of islamism.
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Analysis of the issue of entry of foreign companies in the Saudi market
Havlíčková, Blanka ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This thesis analyzes religious, social and cultural norms, describes economic and trade negotiations specifics of Saudi Arabia and provides advices in connection with business opportunities for potential business partners. In first part of the thesis I focus on general information about Saudi Arabia (geography, population, religion, education systém, role of media) and on constitutional origins, constitution, criminal proceedings and criminality in the Kingdom. In the second part I look at Saudi Arabia from an economic point of view and describe basic macroeconomical indicators, situation in various sectors of the Saudi economy, development of the Saudi state budget and national debts. I also analyze position of the country in international trade and its economic cooperation with the Czech Republic. The third part is devoted to the cultural specifics of Saudi Arabia, such as position of women in society, sexual segregation, way of dress, lifestyle or the Saudi approach to work. In the fourth part, I turned attention to the pitfalls of business negotiation with Saudi partners, focusing on the issue of donation etiquette, greetings and inappropriate conversational topics. The last part is devoted to the results of my research, which outline Saudi preferences for commercial negotiation, shopping or the best method of communication.
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