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Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
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Proposal of the marketing campaign for a new product of a selected company
Tomášek, Vojtěch ; Machala, Jan (referee) ; Havíř, David (advisor)
The bachelor's thesis focuses on the design of a marketing campaign for home battery storage AES, for the company FENIX Trading s.r.o., a member of the group FENIX GROUP a.s., which deals with marketing matters of the group. The campaign is based on the outputs of analyzes performed on the current situation of the company and the assignment of the company itself. At the end of the thesis there is also a recommendation for evaluating the effectiveness of the campaign.
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
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Proposal to Improve the Marketing Mix of a Company
Sadílková, Berenika ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with the deals analysis of the marketing mix of the company DOSTA CZ, s.r.o. performing earthworks and the subsequent creation of a proposal for its improvement and it´s ekonomic evaluation. The theoretical part of the work introduces the concepts and analyzes presented in the work, also serves as a basis for the next parts. The analytical part evaluates the current situation in the company throught 4P analysis, Porter´s analysis of five competitive forces and the resulting SWOT analysis. The analytical part then serves as a basis for the proposal part, in which proposals are made to improve the marketing mix regarding the improvement of the company´s promotion, the expansion of employee benefits and the expansion of the services offered, which also increase the company´s competitiveness.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Proposals for Marketing Mix Elements Improvement
Žuffová, Simona ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis is focused on the "Proposals for marketing mix elements improvement" Zepelin, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment. The practical part is about the design of an improved marketing mix and its application. The company Zepelin, s.r.o. is engaged in the manufacture and sale of tents, sails, shelters and inflatable textiles.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Mičánková, Jana ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor´s thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level at company STUDENT AGENCY TRAVEL k.s. The theoretical part of this thesis is focused on explaining the basic theoretical concepts that are used in the practical part. A questionnaire survey is used to determine customer satisfaction. From the obtained data, recommendations are then proposed which should lead to an increase in the level of customer satisfaction with the company’s services.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Fajtová, Kamila ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor‘s thesis deals with an analysis of customer satisfaction of zero-waste shop NEBALENKA. The theoretical part is focused on explaining the basic concepts related with marketing research. In the practical part is realized analysis of the company and obtained information from questionnaire survey is evaluated in detail. Based on the results of this research are recommended appropriate measures and strategies leading to increase a customer satisfaction.
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Integration of iPads Into Schools
Havíř, David ; Kulhánková, Jana (referee) ; Dydowicz, Petr (advisor)
The Bachelor thesis deals with designing of part of information system based on iPads as learning tools. The theoretical part focuses on general theory, specifics related to the topic and benefits of iPads in education sector. Practical part focuses on analysing and comparing different proposed solutions in terms of contribution and financial demand for the particular school, subsequent selection of most suitable one and integration into current information system of this school.
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