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Crisis management and the solution of a bankruptcy of a profitable sports club
Brožová, Ivona ; Ruda, Tomáš (advisor) ; Sup, Martin (referee)
Title: Crisis management and the solution of a bankruptcy of a profitable sports club Objectives: The main objective of this thesis is to propose general procedures of profitable sports clubs dealing with crisis and bankruptcy. Methods: This thesis is based on a qualitative research. Documents related to insolvency were analyzed, specifically act No. 182/2006 Coll., The Act of Bankruptcy and Ways of its Resolution (The Insolvency Act), as amended by subsequent regulations and publicly accessible insolvency proceedings in the insolvency register. Qualitative interviews with insolvency law specialists have been executed using the manual to make sure the thesis results are objective. Results: A general manual for entrepreneurs in profitable sports facilities was compiled by the analysis of necessary documents and based on the The Insolvency Act. The manual serves for times when a sports facility gets into financial problems resulting in insolvency proceedings. In some cases, an insolvency proposition has to be submitted, with regard to a potential responsibility of the statuary authorities or people in charge of financial obligations. At the same time, it is important to proceed with the property inventory/inventorying, to create a list of receivables and liabilities, and also a property and an...
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Marketing research of the customers' satisfaction in RS Sportcetrum
Brožová, Ivona ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction at RS Sportcentrum Objectives: The goal of the bachelor thesis is to find out,through marketing research, the customer satisfaction of the services offered at RS Sportcentrum. The opinions and comments received on the services provided will serve to develop proposals for possible improvements to these services. Suggestions for improvement will be submitted to the RS Sportcentrum management. After submitting the proposals, the manager's opinion and their future progress in the management of the sport center will be heard. Methods: To determine customer satisfaction, quantitative research was conducted through written and electronic queries. Qualitative interviews were used to guide the research. Results: Research results are captured using graphs and cross classification. The results show that RS Sportcentrum customers are quite satisfied. Still, certain inquiries revealed some shortcomings on which the management of the sports center could improve on. Based on the results of the research, recommendations were made and presented to the RS Sportcentrum management. Keywords: sports marketing, services, sports services, customer satisfaction
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