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National Repository of Grey Literature

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Marketingové činnosti firmy ABC Brůža, Jiří ; Bursíková, Marcela (advisor) ; Zouhar, Josef (referee) Nadefinování pojmu zákazník, klíčový zákazník, firemní procesy a marketingový mix. Aplikace marketingové činnosti v podmínkách střední firmy. Reenginering procesů mající bezprostřední vliv na zákazníka. Detailed record

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