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Analysis and methods of corporate culture correction
Bokova, Maria ; Müllerová, Jana (advisor) ; Kurbatskaya, Tatiana (referee)
The subject of research of bachelor's work is the corporate culture of online-retailer company Lamoda. Company Lamoda is the leading Russian company for e-commerce of clothiers, accessories, and shoes. Bachelor's work is divided into four parts. The first part describes the relevance of the work, its purpose, tasks and methods. The second part is devoted to the main theoretical aspects of corporate culture. The third part will analyze the current state of the corporate culture of company Lamoda, as well as make recommendations for improving the corporate culture of the enterprise. The last part will present the results of this research work.