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Evaluation of the Financial Situation of the Selected Company
Bednářová, Daniela ; Hrdinová, Dana (referee) ; Hornungová, Jana (advisor)
Final bachelor thesis deals with the evaluation of economic situation in company R MALEC s.r.o. during years 2011-2015 using the methods financial analysis. The thesis is devided into three basic parts. The first is focused on theoretical knowledge about instruments financial analysis, that I use in this work. The practical part contains short description of the company and financial analysis itself. In the last part based on the results of the practical part suggestions to improve their financial situation.
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Proposal of Communication Mix of Selected Event
Bednářová, Daniela ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.
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Proposal of Communication Mix of Selected Event
Bednářová, Daniela ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.
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Evaluation of the Financial Situation of the Selected Company
Bednářová, Daniela ; Hrdinová, Dana (referee) ; Hornungová, Jana (advisor)
Final bachelor thesis deals with the evaluation of economic situation in company R MALEC s.r.o. during years 2011-2015 using the methods financial analysis. The thesis is devided into three basic parts. The first is focused on theoretical knowledge about instruments financial analysis, that I use in this work. The practical part contains short description of the company and financial analysis itself. In the last part based on the results of the practical part suggestions to improve their financial situation.
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