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Estate directors/property managers of the Schwarzenberg primogeniture and the education of the peasantry in the 1840s-70s
Šebková, Johana ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
The thesis aims to construct a model director of the Schwarzenberg primogeniture estate in the 19th century. This construction will serve as a means to learn about and evaluate three important Schwarzenberg directors, i.e., Franz Horski (1801-1877), Franz Kutschera (1819-1899), Josef Šusta (1835-1914), and the administrator Leopold Maria Zeithammer (1834-1905). The researcher also seeks to understand the extent to which the central economic activities of these officials were linked to educational activities on behalf of the peasants. A significant part of the thesis is devoted to the analysis and interpretation of the official Franz Kutschera's Über die Ziele eines Gutsherrn (1884). This is Kutscher's concentrated experience in managing a large estate and his recommendations on how the owner should act. The addressee of the file was Hereditary Prince Jan Nepomuk II of Schwarzenberg (1860-1938), grandson of Jan Adolf II. Schwarzenberg. The work is based on the study of secondary literature and analysis of archival material (stored in the SOA in Třeboň, Český Krumlov).
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Convenience goods advertising in daily press and film advertising in interwar Czechoslovakia
Jeřábek, Petr ; Štolleová, Barbora (advisor) ; Starcová, Marcela (referee)
The submitted bachelor thesis traces the development of advertising strategies of companies oriented to the production and sale of fast-moving consumer goods by analyzing their advertising production in selected daily press and animated and live-action advertising films available to Czechoslovak consumers in the interwar period. It traces the quantity of promotional messages and development trends in their placement on the basis of an analysis of contemporary periodicals. In terms of the content of promotional messages, it analyses the common linguistic and visual motifs used to communicate with customers. The thesis highlights the advantages of selected media for the purpose of influencing customers and their consumption habits. The findings of the thesis enable an assessment of the standard of promotion of convenience goods in Czechoslovakia in terms of implementation of contemporary progressive trends popularized by Czechoslovak advertising theorists, as well as its position within an international context. Key words: advertising, Czechoslovakia, film, Národní listy, Národní politika, interwar period
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Tailors' Association in Prague: organization of tailoring tradesmen in Prague from the time of the monarchy to the end of the first Czechoslovak Republic
Veverková, Andrea ; Štolleová, Barbora (advisor) ; Kubů, Eduard (referee)
(in English): The subject of the thesis is the Tailors' Association in Prague, which was founded in 1911 by the merger of the three main Prague associations. The thesis analyses the organisational structure and activities of the trade association from its foundation to the end of the First Czechoslovak Republic. It focuses on its economic, status, social and cultural functions (educational and enlightenment activities). The thesis examines how the association did or did not fulfil the roles given by the legal framework, how it influenced the business environment of Prague and whether its influence extended to other regions, what role it played for its members and how this changed over time. The basis of the thesis is the elaboration of the surviving archival material using professional periodicals. The thesis thus contributes both to the knowledge of trade associations as a specific type of organisation of trade entrepreneurs in the first half of the 20th century and to the development of the tailoring craft in the Czech lands.
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Tourism in economic negotiations between Czechoslovakia and Yugoslavia during the inter-war period
Konečná, Tereza ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
During the interwar period, tourism has been becoming an increasingly common leisure activity for wider social strata. Tourism between Czechoslovakia and Yugoslavia throughout the interwar period continued the tradition of mutual contacts from before the First World War. The subject of the thesis is to investigate the development of tourism between Czechoslovakia and Yugoslavia in the interwar period. The diploma thesis first outlines the legal framework of tourism from the Czechoslovak perspective, then the contractual relations governing travel and economic relations between Czechoslovakia and Yugoslavia. It analyzes to which extent the Czechoslovak state influenced the field of tourism, whether it stimulated or hindered its development. The thesis maps the social context of travel to Yugoslavia, mutual Slavic cooperation and the role of individual interest groups in developing contacts and business in the field of tourism in the territory of both countries. Another subject is an analysis of the promotion of interest groups viewed through various promotional tools, especially travel guides, association magazines and films.
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Wartime economic headquarters in Cisleithania (1914-1918)
Sedláček, Petr ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee) ; Jemelka, Martin (referee)
The dissertation deals with the topic of Wartime Economic Headquarters in the time span of the First World War in Cisleithania; these organisations are understood primarily as institutions authorized with the administration of goods and foodstuffs in short supply. Firstly, the thesis evaluates and defines the position of the Wartime Economic Headquarters in the system of the Cisleitanian war economy, offers their classification based on their roles and forms and it offers their overview. In the three individual studies the thesis deals in detail with the chosen Wartime Economic Headquarters - The Wartime Grain Agency, The Central Sugar Agency, and the organizations active in the field of the cotton industry - The Central Cotton Agency, and The Wartime Union of Cotton Industry. Based on a thorough analysis of wartime legislation, the thesis specifies the tasks and role of each closely analyzed organization in the framework of governmental regulation. It follows the chosen organizational forms of the respective organizations, including the persons in charge and it evaluates the profitability of those organizations. Above all, the thesis deals with the ways, in which the said organisations took part in performing of the state regulations of the individual branches. Moreover, the thesis puts a closer...
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A. Schram family company over time and several generations (1868-1945)
Jandek, Prokop ; Jakubec, Ivan (advisor) ; Štolleová, Barbora (referee)
(in English): The intent of this paper is to analyze the history of the family firm A. Schram, from her founding in the year 1868 till 1938. The focus point for her activity was chemical industry, primarily the sale of explosives and the manufacturing of superphosphate, the most widely used phosphatic fertilizer at that time. On one hand the Schram family is examined, or rather multiple of her generations, on the other hand the firm is put into the context of her shifting position on the market with superphosphate. The aim was to also allow the comparison of the company with her peers in long-term horizon. This is achieved by correlating different business strategies and through the collection comparable quantifiable data. Another goal of the paper was the confrontation of conclusions taken from jubilee brochures about the success of the company with primary documents. The effect of processes typical for family firms has also become the object of interest. This includes the intent of developing business relation through marital policy that would allow gaining some form of competitive advantage, for example. Further analysis is dedicated to the topic of generational transitions, that often led to ownership fragmentation and therefore it lowered the ability of said firm to adopt business decisions.
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Collectivization of Agriculture in the Trebohostice Region: Changes in the Region and the Society in the Course of Rural Collectivization
Jirsa, Jiří ; Činátl, Kamil (advisor) ; Štolleová, Barbora (referee)
(in English): This bachelor's thesis is concerned with the story of a small village in the southern part of the Czech Republic, and adjacent areas, during the process of collectivization. It is a micro- historical study based in part on sources available in the Strakonice district archive and in the private archive of the ZD Trebohostice farmers' cooperative, as well as an oral history project based on interviews with contemporaries. Using the examples of several nearby socialist cooperative farms, the study records and analyzes changes in management. However, it is also concerned with the stances that the local residents assumed to the changes brought about by collectivization, as well as with the changes in their perceptions over time. While the study includes the period just before collectivization, its main focus is on the post-collectivization period and on the repercussions of collectivization. The study also considers economy, its form and the changes it underwent over the years.
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Nationalization of clothes's company NEHERA (1945-1948)
Buršíková, Alena ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
This thesis is a case study of the clothing company Nehera, clothing service in Prostějov in years 1945 - 1948. It analyzes the changes the company went through after the war. It especially covers the underlying mechanism of the nationalization process which it also explains. Attention is paid to the conversion from a private company to the national company. It also studies the principles which the newly formed national company operated on. Thereby it covers the results the nationalization brought.
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Reflection of social experience in literary works of Ota Pavel
Vrchlavský, Tomáš ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
Bachelor thesis called Ota Pavel's Social experience reflection in his literature creation is about the personality and literature of Czech-jewish writer Ota Pavel. The goal of this thesis is to describe the picture of the social experience in a way how it was literary described by the Ota Pavel. In my thesis I observe following aspects. How it is the stance of the Jews to the major society reflected and vice versa. Further more on the example of the father of the Ota Pavel I follow up the relation of his family to the Czechoslovakia. I also describe an economy situation of the Ota Pavel and his family beginning with the first republic, following with the World War II, transitional period 1945-1948 up to the period of communism regime. Next part is about Ota Pavel's and his family experience with occupation power and anti-Semitic precaution during the Protectorate of Bohemia and Moravia. I also describe the Jew problematic in postwar Czechoslovakia in a way how the Ota Pavel reflected it based on his experience in his commemorative stories.
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