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Discursive analysis of political communication in the discussion of the amendment to Act No. 329/2021 on the provision of childcare in the 2017-2021 electoral period
Černá, Jitka ; Hejzlarová, Eva (advisor) ; Angelovská, Olga (referee)
Children's groups are one of the effective family policy tools for reconciling family and working life. At the same time, within the current system of pre-school care in the Czech Republic, they supplement the insufficient capacity of kindergartens. In 2014, Act No. 247/2014 Coll. on children's groups was approved, which basically defined the conditions and standards in which children's groups operate. Tools for reconciling family and working life, which include children's groups, came to the fore following the adoption of the European Directive 2019/1158 on work-life balance. Children's groups were funded by the European Operational Programme Employment, but this could only be drawn on until 2022. Therefore, in 2021, the Chamber of Deputies of the Parliament of the Czech Republic discussed the need to reconsider the funding of children's groups and, at the same time, to revise the conditions for running children's groups. The thesis aims to investigate the communication strategies of political actors on the topic of children's groups using the method of discursive analysis, at the same time comparing the communication of children's groups with the way of communication of other topics from the remit of social affairs in the election programmes of the then parliamentary parties in the 2017 and 2021...
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Charles University - the Faculty of Pharmacy within the years 2000/2001 - 2002.
Černá, Jitka ; Dohnal, František (advisor) ; Valášková, Ladislava (referee)
Charles University Prague Faculty of Pharmacy Hradec Kralove Department of Clinical and Social Pharmacy Student: Jitka Černá The Leader of Thesis: Doc. PhDr. František Dohnal, CSc. The name of Thesis: Charles University - the Faculty of Pharmacy within the years 2000/2001 - 2002. The goal of the work: Following previous historical research described in theses in the past, the goal is to collect, sort out and carry out the overall analysis of activities concerning Faculty of Pharmacy in Hradec Králové in the given period. My aim was to retain the development and progress in as detailed way as possible. Used methods: The analysis of materials retaining activities of the faculty in given period. The study of organisational and real principles in the List of lectures at Faculty of Pharmacy Hradec Králové, analytic research and the study of Annual reports on the college activity. The analysis and study of materials obtained at different departments, the Centre of Scientific and Librarian Information, Study and Scientific Department of the Faculty of Pharmacy in Hradec Králové play an outstanding role in the process of research. The results: Synthesizing view of the organisational area and leading of Faculty of Pharmacy of Charles University including staff problems of the University. The attention was...
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Risk behaviour of pupils at SOŠ and SOU Kralupy nad Vltavou
Černá, Jitka ; Bendl, Stanislav (advisor) ; Syřiště, Ivo (referee)
The diploma thesis deals with risk behavior of pupils of SOŠ and SOU Kralupy nad Vltavou. The aim of this work is primarily to find out what risk behavior is actually occurring at SOŠ and SOU Kralupy nad Vltavou, whether pupils themselves are aware of how the school attempts to prevent the occurrence of this undesirable behavior, and what is used to eliminate the risk behavior of pupils. It reveals how risk behaviors are treated in the school's basic documents and how this behavior is being prevented. It deals with the functioning of the school counseling center and the work of class teachers. Methods used for this work are document study, focus group and interviews. Observation is an additional method. Research shows that the most common risk behaviors are truancy, substance abuse, bullying and cyberbullying, aggression in the form of vandalism and vulgarism. Based on the study of school documents, it recommends possible ways of making the work of the school counseling center more effective, primary and secondary prevention at school, class teacher's work, and class lessons. The conclusion of the thesis is to recommend the school how to promote the elimination of pupils' risk behaviors. Key words: Risk behaviour, school methodologies of prevention, educational consultant, form teacher, minimum...
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Influence of Adult Education on Social Status and Educational Reproduction in the Czech Republic
Černá, Jitka ; Sycha, Martin (advisor) ; Kopecký, Martin (referee)
This diploma thesis deals with adult education, unequal access to adult education and its impact on the social status of the individual. The aim of the diploma thesis is to analyze whether and how participation in adult education affects the social status of the individual and intragenerational educational reproduction in the Czech Republic. The thesis will first deal with the benefits of adult education, which are declared in international documents UNESCO, OECD and EU and national documents, including their critical reflection. Then, attention will be focused on the link between social inequalities and inequalities in education, and with a focus on inequalities in access to adult education. The main part of the diploma thesis will deal with the current situation in the Czech Republic in terms of intragenerational educational reproduction and the impact of adult education on the social status of the individual. First, the educational level of the adult population will be analyzed using Labour Force Survey data. Then intragenerational educational reproduction will be analyzed, which means, how success in initial education correlates with participation in adult education, based on Labour Force Survey and Adult Education Survey data. Finally, the correlation of participation in adult education with...
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Home Seminars as a Phenomenon of Civic Education in the Period of Normalization in Czechoslovakia
Černá, Jitka ; Kopecký, Martin (advisor) ; Vojtko, Tibor (referee)
The thesis deals with the so-called housing seminars in socialist Czechoslovakia, which to a large extent formed non-formal civic education at the time of normalization, when many people were denied participation in formal education. The aim of the work is to describe the reflection of the motivation to participate in housing seminars, what expectations the participants had from the seminars and whether these expectations were met. The reflections of the participants will be described in the work based on their statements. I will further compare the participants' statements. I expect that the reflections of the participants' motivation will differ depending on the extent to which the participant was involved in civic activities. Furthermore, the work tries to find out how attending the seminars enriched their participants and what were their motivations for participating in dissent. First, civic education is characterized. Then the benefits of civic education are presented, and at the same time the specifics of civic education are described. Civic education is contextualized in this work, regarding Czechoslovak dissent. The topic of Czechoslovak dissent is further developed. The key activities for the work are the educational activities of the dissent, especially the so-called housing seminars and...
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Risk behaviour of pupils at SOŠ and SOU Kralupy nad Vltavou
Černá, Jitka ; Bendl, Stanislav (advisor) ; Syřiště, Ivo (referee)
The diploma thesis deals with risk behavior of pupils of SOŠ and SOU Kralupy nad Vltavou. The aim of this work is primarily to find out what risk behavior is actually occurring at SOŠ and SOU Kralupy nad Vltavou, whether pupils themselves are aware of how the school attempts to prevent the occurrence of this undesirable behavior, and what is used to eliminate the risk behavior of pupils. It reveals how risk behaviors are treated in the school's basic documents and how this behavior is being prevented. It deals with the functioning of the school counseling center and the work of class teachers. Methods used for this work are document study, focus group and interviews. Observation is an additional method. Research shows that the most common risk behaviors are truancy, substance abuse, bullying and cyberbullying, aggression in the form of vandalism and vulgarism. Based on the study of school documents, it recommends possible ways of making the work of the school counseling center more effective, primary and secondary prevention at school, class teacher's work, and class lessons. The conclusion of the thesis is to recommend the school how to promote the elimination of pupils' risk behaviors. Key words: Risk behaviour, school methodologies of prevention, educational consultant, form teacher, minimum...
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Phenomenon of first name in marketing campaign
Lukáš, Ondřej ; Černá, Jitka (advisor) ; Barczay, Lukáš (referee)
Personalization gains importance in marketing campaigns and is an interesting trend for companies and their marketing campaigns. The goal of the bachelor thesis Phenomenon of first name in marketing campaign is the analysis of communication campaigns based on the first names. The theoretical and methodological part is devoted to the topic of targeted marketing and personalization using the first name and methodology of the quantitative research of the campaign We Are City, Who Are You?. The practical part is devoted to the marketing campaign analysis We are City, who are you? and its comparison with Coca-Cola, Nutella and Starbucks approach to using first names.
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Marketing opportunities of the non-profit organization Loono, z.s.
Chmelařová, Barbora ; Koudelka, Jan (advisor) ; Černá, Jitka (referee)
The aim of this thesis is to evaluate the current marketing situation of nonprofit organization Loono, z.s. and make recommendations relating on the marketing mix and marketing communication which would increase awareness of this organization. The thesis is divided into two parts. First theoretical part deals with the definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which the Loono organization, the individual elements of its marketing mix and marketing communication are described. Information based on a meeting with the marketing manager of organization and marketing research was subsequently used in the final evaluation and recommendations relating on the marketing activities of this nonprofit organization. The thesis is concluded with an overal summary.
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Marketing plan of the culture project
Urbánková, Lýdie ; Černá, Jitka (advisor) ; Trčková, Olga (referee)
The thesis deals with the topic of marketing planning of a cultural project. Its aim is to create a marketing plan for the year 2018 and to analyze the specifics of a cultural project from the viewpoint of tourism and internet background. The theoretical part describes the theory of marketing planning with the focus on the theory of specifics in culture and tourism. The practical part presents the creation of a short-term marketing plan for the project Skryte pribehy for the year 2018 The marketing plan of the project takes into consideration the current needs of the project with the focus on trends in product-marketing, mobile app and web-sites. The conclusions are supported by an interview with the founder of the project and expert interview.
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