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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Proposal for Lean Manufacturing Using Kaizen Products to Ensure Quality
Alánová, Hana ; Brablík, Jakub (referee) ; Jurová, Marie (advisor)
This diploma thesis is based upon a study of processes in a subdivision of fischer systems, a company in the automotive industry. These processes are studied with reference to lean manufacturing and Kaizen products. The first part of this thesis is a general introduction to the company. It is followed by a description of the subdivision in question, and a discussion of various theoretical approaches. An analysis of the current state of manufacturing and processes is also made. Finally, a proposal is made towards solving imperfections uncovered in the analysis stage, and getting the company closer to lean manufacturing.
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Entrepreneurial Project
Čechová, Jitka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The aim of this diploma thesis is to develop a business plan in order to set up an educational centre with a range of courses, through which the market will be accommodated there where the school education system is not sufficient. The first part focuses on the theoretical knowledge and is followed by more detailed analysis of the current market situation. In a proposal part, there is a detailed entrepreneurial plan, according to which the plan feasibility can be considered.
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Questions of communication and marketing in construction company
Vopelka, Jan ; Lipovský, Oto (referee) ; Linkeschová, Dana (advisor)
The goal of the diploma thesis is to find a solution to increase sales in a selected construction company specialized in production of construction systém for wooden houses. I analysed in detail the company for realizing the targets. I applied questionnaire surveys for collecting information. The resets of my effort are conclusions and suggestions then could help the company to increase its sales. The Promotional video in attachment is very important for sales support in the company.
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Marketing Research (for Company, Organisation, Topical Assigned Problem)
Kováčová, Andrea ; Kožoušková, Iva (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deals with marketing research of customer satisfaction for company FIWA servis s.r.o. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define resulting conception to ensure permanent company´s progress.
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Strengthening the Company Competitiveness
Záškodová, Lenka ; Živný, Rostislav (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. It examines the company's competitiveness on the basis of the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years. The work consists of: Marketingt on bases – a theoretical explanation of the terms of the area Analysis of current situation – the characteristics of company, background information, analysis Forms part – suggestions for improving the competitiveness of firms Conslusion – summary of findings
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The Proposal of Marketing Communication Mix
Lesáková, Barbora ; Vacková, Světlana (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal of marketing communication mix of Restaurant U Panských. The first part contains theoretical knowledge from the literature, the second part is focused on the analysis of the business environment, the marketing and communication mix. The third part of this diploma thesis includes a proposal of marketing communication mix and risk analysis related to the introduction of new communication mix.
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