National Repository of Grey Literature 898 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The role of proofreading in modern media
Platil, Daniel ; Slanec, Jaroslav (advisor) ; Halada, Jan (referee)
Bachelor's thesis "Proofreading and its role in today's media on the example of the magazine Respekt" consists of two parts. The first theoretical section mainly focuses on the definition of key concepts, proofreading work, conventions, and rules concerning interventions into the texts. It also attempts to put the change of the profession into the historical context, which is mainly related to the rapid technical development of the polygraphic industry. The practical section subsequently analytically verified readers' satisfaction with the level of linguistic competence of the magazine Respekt through a questionnaire. Following the results of the questionnaire that indicated worsening quality proofreading of ten selected issues from the years 1997, 2007 and 2017 was made to assess whether there have been any changes concerning the level of linguistic competence. This thesis attempts to put uncovered shortcomings both into the context of the era and the editorial work of the analysed media. On the occasion, language editor Petra Švehlová directly from magazine Respekt was approached - she attempted to interpret and evaluate the acquired data. Proofreading that was made did uncover certain misconducts, however, did not confirm the initial hypothesis itself that was supported by the research mentioned...
New media in media education on low secondary school
Jovanovičová, Lucie ; Dvořáková, Michaela (advisor) ; Rybák, David (referee)
This diploma thesis deals with the problematics of new media in the field of media education in the second stage of basic education. In the first part of the thesis, history of social media is presented. Their influence and conduct in society have changed with their mass growth. The development of media production presents risks which need to be faced through complex education of society; development of media literacy, digital literacy, critical thinking, and reading is therefore crucial. The theoretical part of this thesis describes how the age group of lower secondary education students utilizes media. Moreover, the reader is introduced to risks which adolescents face online, and subsequently, means of preparing students for these risks are devised. The second part of the thesis consists of three projects dealing with media literacy and critical thinking advancement. Students are learning to critically asses media messages and they examine all factors which influence message production. Furthermore, the students work with visual image material in a similar way, and they reflect on their own media and digital technology usage.
The Experience of New Social Media
Farrier, Ellie ; Dudová, Radka (advisor) ; Německý, Marek (referee)
-The Experience of New Social Media Communication with friends and family around the world is something that American expats in Prague have much experience with. Throughout this study, the author has attempted to relate in-depth user experiences with social media to both new media and historical sociology concepts, in order to better understand how social media is used and understood. The phenomenological research conducted focuses on varied user experiences of four Americans expats currently living in Prague, Czech Republic. The experiences explored begin with the respondents' adolescent experiences with social media and the internet, and continue through their current age as young adults. The sources used to interpret and understand these user experiences range from Erving Goffman and Pierre Bourdieu, to Marshall McLuhan and Karl Marx. The author's goal in the study was to test how both historical and new media theories hold true to concrete user experiences with social media and the internet. Keywords: user experience, media, technology, phenomenological research, social media, communication
The Phenomenon of Fake News in the Czech Media Milieu
Beránek, Matěj ; Švantner, Martin (advisor) ; Marcelli, Miroslav (referee)
This thesis focused on disinformation, providing analysis of media system in the Czech Republic. The main focus is on content analysis of disinformations and their persuasive function - explaining what are the ain characteristics of those news and which lingual and rhetorical tools they use. The main tool which is discussed and analysed in this thesis is fallacy, false or invalid arguments. Disinformation phenomenon and its place in today's world is explained in their first part of the thesis. The second, empirical part of the thesis looks at specific examples of disinformations which were published at selected Czech disinformation news websites (Aaronet, AC24, Selection of those websites was guided by their diversity when it comes to structure and themes. The sample of analysed articles was subject to predefined standards, chosing articles with the theme of immigration crisis which were published between 2015 and 2017.
Fake news genres
Prokypčák, Matej ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The diploma thesis consists of two main parts. In the theoretical part, we deal with the basic terminological framework of fake news, the development of misinformation, fake news, hoaxes, propaganda and their form and the form they acquired. We will also look at misinformation, hoax and propaganda as a specific genre of false news. Furthermore, we analyze the spread of hoaxes and disinformation and the criteria by which hoaxes are recognized and labeled. An important part of the theoretical part of the thesis is also the manipulation with the content and the determination of the criteria on the basis of which false information can be recognized. We will focus primarily on the electronic and new media domains, which are mainly represented by social networks. In the research and analytical part of the thesis we look at the ways in which different sites classify misinformation and hoaxes, by what criteria they approach their classification, and whether these methods are unambiguous and consistent. The second important part of the research will analyze the attitudes of traditional and alternative media to work with false news and hoaxes. We will try to bring a glimpse of both stakeholders, that is to say, representatives of traditional media and alternative media.
Media representation of the Czech national identity in the historical TV show DějePIC!
Petrová, Natálie ; Numerato, Dino (advisor) ; Klásková, Markéta (referee)
The bachelor thesis deals with the representation of Czech national identity in the show called DějePIC! (2017). It's a family TV cycle about Czech history. The thesis is based on the assumption, that the media participate on defining the concept. The outcome of this thesis is the analysis of the interpretations of Czech national identity in the chosen show. The analysis focuses mainly at the presentation of symbols, events, personalities and the characteristics of Czech national identity. The aim of this thesis is to answer the question how and in what relations is the Czech national identity presented in the show DějePIC!. In the first part I presented the key theoretical concepts, which are the national identity and the connected collective memory, then medial construction of reality and the forming of national identity in media. The second part of the thesis is empirical, and it consists of the analysis. Due to the nature of the analysis I'm using the qualitative methodology. After the first phase of identifying the base themes, which participate on creating the image of national identity in the show, and after the categorization, I carried out the deeper analysis. The research sample consists of all the 32 episodes of the DějePIC! Show (from September 2017 until December 2018) which are...
Brainwashing and New religious movements
Madarová, Sara ; Vojtíšek, Zdeněk (advisor) ; Kostičová, Zuzana (referee)
My diploma thesis, called "The new religious movements and brainwashing", could be divided into two imaginary units. The first one is more general but technical. This part analyzes the term brainwashing as a whole, from a different point of views. The term brainwashing appears throughout the whole paper; from its formation, across the development, until its usage in everyday life. This contains the usage in media, advertising, and other spheres. This chapter should point out the importance of this topic, which is often forgotten. The second part of the thesis aims to contrast the book by Ted Patrick and Tom Dulack, which describes the term deprogramming. This term was allegedly invented for the new religious movement practices and brainwashing purposes. This chapter outlines the Ted's Patrick stances and gives an impartial reaction on it. The third part of the thesis is more of a narrative. It gives a fundamental explanation and typology of new religious movements, which connects the previous two parts. The following chapter clarifies the opposition theories. Nonetheless, it focuses on the anti-cult movements, but also the perception of media, the majority society, or a role of the state. This part of the thesis is vital in order to take a stand on the brainwashing itself. Its careless usage is an...

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