|
|
Customer Satisfaction with the Services of Pulse Fitness in Benešov
Holánek, Michal ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Customer Satisfaction with the Services of Pulse Fitness in Benešov Objectives: The primary aim of this thesis is to ascertain customer satisfaction with the services of Pulse Fitness in Benešov as well as the main factors which reduce the level of customer satisfaction with said services. The results obtained will be employed as the bases for recommended measures, whose implementation in Pulse Fitness should contribute to an increase in the level of customer satisfaction. Moreover, a secondary aim is to adapt the methodology of the European Customer Satisfaction Index to the area of fitness. Methods: In the thesis, the methodology of the European Customer Satisfaction Index is employed. Electronic questioning was applied for the collection of primary data. Results: The resulting values of the European Customer Satisfaction Index indicate that the customers of Pulse Fitness have an above-average satisfaction with the provided services. However, there are a range of factors which the management of Pulse Fitness should address. Specific resommendations are mentioned. Key words: European Customer Satisfaction Index (ECSI), customer satisfaction, fitness services
|
|
|
Marketing plan of fitness Natálie in Český Brod
Hanzlík, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing plan of fitness Natalie in Český Brod Objectives: The aim of this bachelor work is based on analysis of marketing plan, which was applied in 2014, to suggest adjustment of marketing plan for 2015 and 2016. Methods: In bachelor thesis was used qualitative research methods. Particularly it involves about depth interview with manager of fitness and two regular clients of fitness Natalie. Next research methods were unstructured observation of marketing mix and analysis of documents. Results: One of most significant results of competition analysis is discovery that fitness Natalie, in comparison with other fitness centers in Český Brod and its near surroundings, promotes most intensively its services. Most significant Natalia's opportunities are lower interest of young people in competitive fitness centers in Český Brod and its near surroundings. Most significant Natalia's strength is amount of opening hours during week. Between most important adjustments of fitness Natalia's marketing plan belong creation weekly schedule of fitness services, reduction amount of fitness machines and creations of rest zones. Keywords: Marketing mix, product, competition, fitness services
|
|
|
Typology of customer in fitness services
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Typology of customer in fitness services Objective: The aim of this work is determine typology of consumers in fitness services. Methods: Based on, this analysis to find out typology of consumers, who use fitness services. The object of my research is only women between age of 15-56, which regularly use fitness services. Research will be made by quantity method with personal questions. The sample will be composed of consumers of fitness centers, which will be choosen according to some criterions. Results: They will be chosen with casual selection. Statistic results will be depicted by means of graphs and tables. Keywords: marketing research, fitness services, personal questions, typology of customer
|
|
|
Analysis of customer satisfaction in six selected Expreska fitness premises and their natural comparison
Havrdová, Lenka ; Flemr, Libor (advisor) ; Janák, Vladimír (referee)
Title: Analysis of customer satisfaction in six selected Expreska fitness premises and their mutual comparison Objectives: This diploma thesis deals with the research of satisfaction and expectations of female customers of the Expreska circle training in selected six establishments in Prague and consequent comparing of these places. Satisfaction is measured using a questionnaire, in which the customers asses the perceived quality of services and the quality of services that is important to them. On the basis of obtained data there is conducted analysis of sociological parameters such as age, occupation, monthly income, etc. The main research is completed with the survey of former Expreska customers and in conclusion there is comparison of the two surveys. Methodology: The survey of customer satisfaction is carried out using questionnaires, which lies in the method of SERVQUAL. It is compared the expected quality and truly perceived quality of the service. Secondary data about the fitness center are obtained through the analysis of documents and author's own investigation at the fitness premises. Results: The outcome of the thesis comprises of the satisfaction of customers in Expreska circuit training. Furthermore, comparing the satisfaction of customers between the various exercise premises, last...
|
|
|
Customer Satisfaction with the Services of Pulse Fitness in Benešov
Holánek, Michal ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Customer Satisfaction with the Services of Pulse Fitness in Benešov Objectives: The primary aim of this thesis is to ascertain customer satisfaction with the services of Pulse Fitness in Benešov as well as the main factors which reduce the level of customer satisfaction with said services. The results obtained will be employed as the bases for recommended measures, whose implementation in Pulse Fitness should contribute to an increase in the level of customer satisfaction. Moreover, a secondary aim is to adapt the methodology of the European Customer Satisfaction Index to the area of fitness. Methods: In the thesis, the methodology of the European Customer Satisfaction Index is employed. Electronic questioning was applied for the collection of primary data. Results: The resulting values of the European Customer Satisfaction Index indicate that the customers of Pulse Fitness have an above-average satisfaction with the provided services. However, there are a range of factors which the management of Pulse Fitness should address. Specific resommendations are mentioned. Key words: European Customer Satisfaction Index (ECSI), customer satisfaction, fitness services
|
|
|
Marketing plan of fitness Natálie in Český Brod
Hanzlík, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing plan of fitness Natalie in Český Brod Objectives: The aim of this bachelor work is based on analysis of marketing plan, which was applied in 2014, to suggest adjustment of marketing plan for 2015 and 2016. Methods: In bachelor thesis was used qualitative research methods. Particularly it involves about depth interview with manager of fitness and two regular clients of fitness Natalie. Next research methods were unstructured observation of marketing mix and analysis of documents. Results: One of most significant results of competition analysis is discovery that fitness Natalie, in comparison with other fitness centers in Český Brod and its near surroundings, promotes most intensively its services. Most significant Natalia's opportunities are lower interest of young people in competitive fitness centers in Český Brod and its near surroundings. Most significant Natalia's strength is amount of opening hours during week. Between most important adjustments of fitness Natalia's marketing plan belong creation weekly schedule of fitness services, reduction amount of fitness machines and creations of rest zones. Keywords: Marketing mix, product, competition, fitness services
|
|
|
Typology of customer in fitness services
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Typology of customer in fitness services Objective: The aim of this work is determine typology of consumers in fitness services. Methods: Based on, this analysis to find out typology of consumers, who use fitness services. The object of my research is only women between age of 15-56, which regularly use fitness services. Research will be made by quantity method with personal questions. The sample will be composed of consumers of fitness centers, which will be choosen according to some criterions. Results: They will be chosen with casual selection. Statistic results will be depicted by means of graphs and tables. Keywords: marketing research, fitness services, personal questions, typology of customer
|
guest ::
