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Essays on Data-driven, Non-parametric Modelling of Time-series
Hanus, Luboš ; Vácha, Lukáš (advisor) ; Witzany, Jiří (referee) ; Ellington, Michael (referee) ; Trimborn, Simon (referee)
This thesis consists of four contributions to the literature on data-driven and non-parametric modelling of time series. In the first paper, we study the synchronisation of business cycles and propose a multivariate co-movement measure based on time-frequency cohesion. We suggest that economic inte- gration may lead to increased co-movement of business cycles, which may reflect the benefits of convergence and coordination of economic policies. The second paper presents a new methodology for identifying persistence in macroeconomic variables. Using time-varying frequency response func- tions, we identify heterogeneous persistence effects in US macroeconomic variables. The third and fourth papers propose data-driven techniques for probabilistic forecasting of time series using deep learning. We introduce a multi-output neural network that selects the most appropriate distribution for the data. The distributional neural network is valuable for modelling data with non-linear, non-Gaussian and asymmetric structures. The third paper demonstrates the usefulness of the method by estimating information-rich macroeconomic fan charts and distributional forecasts of asset returns. In the last paper, we present the distributional neural network to obtain the proba- bility distribution of electricity price...
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Marketing Mix of the Company Behgelli - Elplast, a.s.
Bonomová, Nella ; Hrazdira, Radek (referee) ; Mráček, Pavel (advisor)
Bachelor thesis is focused on the marketing mix of the company Beghelli-Elplast, Inc. The theoretical part is focused on theoretical background and knowledge of the marketing mix with a particular focus on customers. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve and innovate the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing Mix of the Company
Bilík, Tomáš ; Horáková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
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Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
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Distributed Processing of IP flow Data
Krobot, Pavel ; Kořenek, Jan (referee) ; Žádník, Martin (advisor)
This thesis deals with the subject of distributed processing of IP flow. Main goal is to provide an implementation of a software collector which allows storing and processing huge amount of a network data in particular. There was studied an open-source implementation of a framework for the distributed processing of large data sets called Hadoop, which is based on MapReduce paradigm. There were made some experiments with this system which provided the comparison with the current systems and shown weaknesses of this framework. Based on this knowledge there was created a specification and scheme for an extension of current software collector within this work. In terms of the created scheme there was created an implementation of query framework for formed collector, which is considered as most critical in the field of distributed processing of IP flow data. Results of experiments with created implementation show significant performance growth and ability of linear scalability with some types of queries.
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Reasons for low Linux adoption on desktop PCs
Langer, Filip ; Haupt, Jaromír (referee) ; Sedláček, Pavel (advisor)
Cílem této bakalářské práce je seznámit jejího čtenáře s operačními systémy Windows a Linux, jejich prostředím, programy, kterými disponují, jejími silnými a slabými stránkami a určit, proč je operační systém Linux málo adoptovaný mezi uživateli stolních počítačů. Tato semestrální práce by měla poskytnout jejímu čtenáři dostatek informací potřebných k určení, který z těchto operačních systémů bude více splňovat jejich potřeby. Rozhodnutí napsat semestrální práci na toto téma jsem udělal na základně vlastní zkušenosti, kdy jsem se jako uživatel potýkal s nedostatkem informačních materiálů na toto téma.
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Marketing Activities of Dalešické cukrářství
Vidlák, Vojtěch ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This Bachelor's thesis focuses on analyzing marketing mix of the company Dalešické cukráštví. The theoretical part speaks about basic concepts of marketing, marketing mix itself and his tools and differences in marketing mix between the company doing business in services and and the company outside of them. Analytical part introduces us the concrete chosen company, analysis of its marketing environment and marketing mix. Among solutions there are proposals to improve marketing mix of this particular company to gain more profit out of it and improve its functioning.
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