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LABORARTORY BRNO
Stýblo, Jakub ; Novák, Antonín (referee) ; Kratochvíl, Jan (advisor)
The architectural design of the eastern corner of the intersection street Koliště and Milady Horakove. Program is a gallery of architecture and design with a focus on new digital media supplemented with lecture hall and workshops for work and hackerspace. The architectural expression and its main design theme is the movement and flow of people. The building is "sanded" the movement of people and cars. The proposal was designed as a three objects, which are then fluidly connects and creates one continuous whole matter. Construction of the building is a combination of wall and skeletal system of reinforced concrete.
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Media imperialism and its possible influence on identity perception: The case of Lebanese youth
Abdul Baki, Sandra ; Němcová Tejkalová, Alice (advisor) ; Lábová, Sandra (referee)
Western media imperialism in the Global South has long been a discussion in media studies. Lebanon, a country in the Levantine region, is often characterized by its conflicting Arab and Western identities. This study investigates whether the domination of Western media in the entertainment industry plays a role in shaping the cultural identity of the Lebanese youth towards a more Westernised one. The study uses a cross-sectional survey of 140 respondents aged 18-25 from five main universities in Lebanon. The study analyses the collected data through descriptive and inferential statistics. The study reveals that the higher the consumption of Western entertainment media, the weaker the fulfillment with local culture on the one hand and the higher the identification with Western culture on the other hand. In addition, respondents who have high consumption of Western entertainment media tend to adopt Western cultural preferences of wearing Western fashion, listening to Western music, and being fluent in both Arabic and Western languages at the same level. Keywords Media Imperialism, Cultural Identity, Lebanon, Youth, Western Media, Entertainment Media, Digital Media
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Deepfakes and current events in digital media
Vocásek, Šimon ; Wolák, Radim (advisor) ; Končelík, Jakub (referee)
Diploma thesis deals with the emergence of deepfakes and their influence on contemporary developments within digital media. The theoretical part of the thesis focuses on the technologies behind the emergence of deepfakes, but also on their pitfalls and impacts on current events in the media space. For these purposes, the work describes various areas from the applications and current use of artificial intelligence, through the influence on the credibility of the media to the regulation of the issue and the moral dilemmas associated with the creation of deepfakes. In the practical part, a qualitative experiment was first conducted, focusing on human abilities to recognize deepfake content compared to its real-life counterpart. The experiment was followed by a qualitative part of the research using a semi- structured interview method focusing on the public's perceptions of deepfakes
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(Un)safe social media as perceived by children
Šolcová, Tereza ; Háša, Marek (advisor) ; Vochocová, Lenka (referee)
This thesis is devoted to the safety of children on social networks from the perspective of their own experiences and their perception. Using interpretive phenomenological analysis, it tries to provide the lived experience of these participants with an emphasis on the sensitivity of the topic. The results were used using semi-structured interviews with 7 participants aged 13 from Lutín Primary School. The individual interviews were recorded and subsequently interpreted according to the individual procedures of the chosen methods of analysis.
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Attitudes toward parental strategies for regulating the use of screens in primary school children - a pilot study
Bláhová, Karolína ; Lukavská, Kateřina (advisor) ; Vacek, Jaroslav (referee)
Backround: Due to the ever-increasing availability of modern devices, children today are routinely in contact with the digital world. As much as this world benefits us, it also presents many risks. Children are a very sensitive group in terms of development, and it is the parental approach to education about digital media in general that can have a major impact on a child's future attitude towards its use. Aims: The aim of this research is to map the ways in which parents regulate their children's use of screens and how children perceive each strategy. The work investigates children's awareness of the risk of developing addictive behavior on the internet. The pilot study also verifies the adaptation of the Czech media parenting scale from the parent version to the child version Methods: Quantitative research conducted by questionnaire survey was chosen. The collected data were processed by selected statistical methods (univariate and bivariate statistical analysis) and displayed through graphs and tables. Results: Research has shown that mothers show a higher degree of mediation compared to fathers. A statistically significant difference was found in active mediation between the third and fourth year of school education. There was no statistically significant relationship between the gender of the...
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Media-facilitated Nation Branding: the Case Study of Brave Ukraine
Kazymyr, Daria ; Švecová, Martina (advisor) ; Jarolímková, Zuzana (referee)
This thesis paper discusses the application of nation branding through the realm of political communication. With the confluence of adept players and global perspectives across the communication, political, and media fields, the prominence of modern-day practices such as nation branding has taken on greater significance. Effective media management tactics also redefined the possibilities of public diplomacy, empowering nations to promote their ideas and beliefs on both national and international scales. The main goal of this research, therefore, is to highlight the pivotal role of countries crafting their public image for foreign audiences and the immense potential of the usage of various communication means and mediums to amplify the impact of their efforts. Another objective is to discuss the role of digital media when setting the country's politically-aligned public image. The case of Ukraine is offered to the readers as a comprehensive analysis of its nation branding campaign Brave Ukraine, encompassing an evaluation of its objectives, content, and execution. The empirical study of the effectiveness of this campaign on its foreign audiences, which was researched through a series of in-depth interviews, offers valuable insights into the interplay between a nation's public image, digital media,...
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Spending leisure time of primary school students living in the town and in the village
BENÍČKOVÁ, Eva
This thesis deals with lower secondary school children and their leisure time. The main goal is to describe how they spend their free time and to identify differences between children living in towns and children living in villages. The theoretical part clarifies the concept of leisure time, ways of spending the time, and leisure time associations and organizations. It also defines the environment and investigates the country and town environment. Digital media and the influence of media in general is characterized and typical developmental changes of lower secondary students are explained. The practical part of the work focuses on the quantitative research based on theoretical presumptions which were validated or disproved via a questionnaire of its own design. The research was carried out at two elementary schools in Jindřichův Hradec, one attended mainly by town children, the other attended by children living in surrounding municipalities.
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Stereotypes that Czech influencers support with their posts on the Instagram
Lesáková, Marie ; Fousek Krobová, Tereza (advisor) ; Lütke Notarp, Ulrike (referee)
The diploma thesis aims to find out whether the selected Czech woman influencers on the selected social network, Instagram, support by posts traditional stereotypes or not. The work is divided into two main blocks - theoretical and practical. The theoretical part focuses on the characteristics of new media and the phenomenon of social networks. In the next chapters, thesis does not forget to define Instagram, which is the subject of subsequent analysis. The theoretical part includes characteristics of Instagram related terms. The diploma thesis focuses on the sociological problem of gender stereotypes and presents several cases from the history of the media, which support stereotypes between men and women. The practical part first is focused on the quantitative content analysis. The next step is focused on qualitative analysis of the posts of some of the most follow Czech influencers.
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Audiovisual performance in the context of digital environment
Kořínek, Tomáš ; Šisler, Vít (advisor) ; Kera, Denisa (referee)
The goal of this thesis is to describe the influence of technological development on the ways in which the moving image is created and to introduce forms that this medium attains in the area of live audio-visual performances. The theoretical study approaches this topic as a historical overview of technical image, focusing on its connections with music. It thus observes specific creative processes of the avant-garde film and music video and subsequently puts them into the context of current types of moving picture created as a result of software codes. Based on the definitions of digital media's key principles, a theoretical basis is set up and then applied to the description of contemporary forms of audio-visual performances. These principles are also used for the definition of the features of software tools, numeric representations of which make it possible to work with any type of an image as with a set of mathematical functions. The main result of this thesis is thus a presentation of creative possibilities of today's image, which has - thanks to digital devices - disengaged itself from its previous technical limitation and become a fully dynamic element that can be created and modified in real time.
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