National Repository of Grey Literature 2,774 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Rozvoj venkovské turistiky v Pardubickém kraji se zaměřením na využití koní
Holánková, Agáta
This diploma thesis researches the current situation in the field of rural tourism development with a focus on the use of horses in the Pardubice Region. The first part of the thesis characterizes the Pardubice region itself, the state of tourism and the current offer of forms of rural tourism and equestrian tourism in the Pardubice region. The second part of the work is dedicated to the survey of active enterprises operating rural tourism with the use of horses, as well as the current demand from the public. The research was carried out using a questionnaire and the results were presented using graphs and tables followed by verbal comments. Based on the results, a SWOT analysis was compiled and subsequently some possibilities were proposed for the development of rural tourism using horses in the Pardubice region.
Obchodní strategie firmy JAS SLUŽBY, s.r.o.
Foitová, Viktorie
The goal of this bachelor's thesis is to create a business plan for the company, which will be usable, bring profit to the company and competitive advantage. My bachelor's thesis consists of three parts. The first part deals with the theory and a summary of the basic terminology. The second part contains an analytical part, where I focus mainly on the analysis of the external and internal environment and the threats and opportunities, as well as the strengths and weaknesses and financial health of the investigated company. A SWOT analysis is further compiled based on these findings. The last part contains suggestions for improving the company's position against the competition and increasing profits. The conclusion of the work is a discussion of individual proposals, costs and expected benefits.
Ekonomická analýza odvětví pivovarnictví České republiky
Brabenec, Martin
This thesis is focused on the economic analysis of the brewing industry in the Czech Republic. The theoretical part describes the main terminology that characterizes the agrarian sector, the current form of agricultural enterprises, the basic characteristics of the brewing industry, methods of competitiveness analysis and methods of economic analysis. The thesis itself characterizes the development tendencies in the Czech Republic in the brewing industry, where in 2010 the brewing industry started a gradual upward trend in all aspects under study. Furthermore, the competitiveness analysis is elaborated, the conditions acting on the brewery market are defined, and the selected brewery is characterized, for which a SWOT analysis and a financial analysis are compiled. The SWOT analysis pointed out that the company could expand more into the foreign market and reach more customers. The financial analysis clarified that there was mainly a reduction in assets during the period under review, which was due to the reduction of fixed assets. From a financial point of view, the company is performing well and has a good market position.
Návrh marketingové strategie pro uvedení těstovin s hmyzím proteinem na trh
Šulc, Marek
Šulc, M. Developing a marketing strategy of launching a pasta with insect protein. Bachelor thesis. Brno: Mendel University, 2023. This bachelor's thesis focuses mainly on the specifics of marketing strategies for products containing insect protein. The first part of the thesis deals with literature related to the investigated issue. In the second part, a survey of the Czech market is carried out and then a marketing strategy is proposed, including the quantification of costs, for the entry of a new product containing insect protein into the market.
Obchodní strategie stavební firmy FinalPro LK s.r.o.
Křičenská, Adéla
The bachelor thesis is focused on appropriate strategy design for a construction company FinalPro LK, s.r.o. This bachelor thesis is divided into three parts. The first part is a literature review that describes individual terms and methods based on the study of recommended literature. In the second, analytical part, analyses of the external and internal environment are carried out, which reveal strengths and weaknesses, but also opportunities and threats. In the last part of the proposal, a strategy is proposed, which results from previous analyses, which leads to the achievement of individual strategic goals. The company should also be able to op-erate successfully on the market in the long term. The conclusion of the bachelor’s thesis is devoted to a discussion where the proposed solution is evaluated.
Návrh odporúčaní pre zvýšenie konkurencie schopnosti podniku Levické mliekárne a.s.
Balážová, Anna
The bachelor thesis is focused on the proposal of recommendations for the company Levické mliekárne a.s. in order to increase its competitiveness. In the lite-rature search are explained the basic concepts necessary for creating a strategy and also analyses that are later used in the results section. Methods such as PESTE ana-lysis, Porter’s five forces framework and Principle of key factors are used in the ana-lysis of the external and internal environment. All identified opportunities, threats, strengths and weaknesses of the company are summarized in a SWOT analysis. Sub-sequently, using the SWOT matrix are proposed recommendations for the company Levické mliekárne a.s. The most suitable recommendation is financially evaluated and time-limited.
Využití původních plemen hospodářských zvířat v agroturistice
Pospíšilová, Zuzana
This bachelor thesis entitled „Use of indigenous livestock breeds in agro-tourism“ deals in the first part with the characteristics and histoty of these breeds. Most of these breeds are included in the program for the protection of the gene pool od indigenous. For each breed there is a short assessment of the positives and negatives of the breeding. It is followed by part with selection of several agro-tourism enerprises in the Czech Republic that breed presented. Futhermore, the current state of indigenous livestock breeds is assessed and their possible future development is proposed. Finally, a SWOT analysis is presented from the perspective of rural tourism in the Czech Republic.
Řízení pohledávek ve vybraném podniku
Burianová, Iveta
The bachelor thesis deals with the issue of receivables management in the company LABARA s.r.o. The main objective of this bachelor thesis was to propose measures and suggestions aimed at better receivables management system in this company and to define the potential impact of their implementation on the financial situation of this company. To fulfil the main objective of the thesis, two main analyses were completed, namely a financial analysis and an analysis of the current receivables management system in the company. Findings gained from these analyses were used as stimulus for several proposals that will lead to an overall improvement of the receivables management in the company LABARA s.r.o.
Návrh doporučení pro zvýšení konkurenceschopnosti vybraného podniku
Kopřivová, Nikola
The bachelor's thesis deals with the proposal of recommendations to increase the competitiveness of the selected company in the engineering sector. The work is divided into two main parts. The first part is based on professional literature and defines the given issue. In the practical part, the researched enterprise is presented, and its external and internal environment is analysed here. As part of the external environment, a PESTE analysis is performed. The internal environment is analysed using a questionnaire survey of employees, financial analysis, and McKin-sey's 7S model. Using these analyses, opportunities, threats, strengths, and weak-nesses of the company are found. These are subsequently used to create individual strategy proposals within the SWOT matrix. The most suitable method for the company is analysed in detail, including economic evaluation, time schedule and division of responsibilities among employees.
Ekonomické hodnotenie činnosti malej rodinnej farmy a návrh ďalšieho rozvoja
Matejovič, Branislav
Matejovič, B., Economic evaluation of the activity of a small family farm and a proposal for further development. Thesis. Brno 2023 The content of the thesis is to describe and evaluate the economic situation of the small family farm Cornland s.r.o. and process a proposal for the further development of its activity. In the literary research, an overview of the current situation, political strategies, the importance and specifics of small family farms and the importance of strategic management and strategic decision-making are summarized. The part of the own work summarizes the characteristics of the company Cornland S.r.o., the analysis of the company's management, the structure and development of the company's assets, the development of the economic result, the structure of costs and revenues. On the basis of the previous analyses, a SWOT analysis was made, strategies were proposed and a draft of measures for the strategic development of the company was drawn up. In the end, the main results were summarized

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