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Customer Satisfaction with Offered Services and Products of Selected Company and Proposals for its Improvement
Matlas, Michal ; Kada, Tomáš (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.
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Business Plan Proposal for the Establishment of a Tea House
Jezberová, Pavla ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with business plan of opening a teahouse. Theoretical part defines terms connected with a business and business plan. This is followed by analyses of both internal and external factors of the business, based on which a draft of the business plan is presented, including business, marketing, financial and organizational plan and risk management. This should be a lead for the owner of the planned newly opened teahouse in Náchod.
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Proposal for improvement of communication mix of fitness center
Bumbálek, Michal ; Rygl, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.
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Customer Satisfaction
Marečková, Tereza ; Tunkl, Jan (referee) ; Schüller, David (advisor)
The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.
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Business Plan
Kopecký, Markéta ; Pernica, Martin (referee) ; Hanušová, Helena (advisor)
This thesis, which was written as a business plan, deals with the question of implementing a new activitiy to already existing ones. The business plan itself is preceded by a detailed analysis of the company in question and its surroundings. Furthermore it involves assessment of analyses results and a draft for the implementation of the new activity.
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Red bull marketing management improvement proposal
Kobzová, Lucie ; Jandová, Jitka (referee) ; Petráš, Jiří (advisor)
My master’s thesis from marketing area is focused on marketing management of Red Bull Company, which is world leading energy drink producer. My work should improve marketing management of the firm and suggest new ways of marketing communication, the way of addressing consumers and non-consumers of Red Bull energy drink. The results of this master’s thesis will be suggested to the management of Red Bull Company for implementation into praxis.
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Financial Analysis of the Health Insurances in the CR
Gruber, Jan ; Hudečková,, Jaroslava (referee) ; Zinecker, Marek (advisor)
The content of this master´s thesis is an assessment of the level of the financial health of health insurance companies in the Czech Republic, with a focus on Všeobecná zdravotní pojišťovna, Vojenská zdravotní pojišťovna and Zdravotní pojišťovna ministerstva vnitra ČR. This master´s thesis also includes proposals on improvement shortcomings in area of this health insurance policies.
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The Merger of Třeboň Municipal Spas - An Assess
BLAŽKOVÁ, Eva
The aim of this bachelor thesis is an evaluation of a fusion of the Municipal Spa Třeboň Ltd. The thesis is divided into a theoretical and practical part. The theoretical part is focused on an introduction of the issue, the characteristics and aims of a project of restructulisation of the fused spa companies. This part defines the theoretic-methodological outcomes necessary for processing the practical part. Furthermore, the town of Třeboň is described as well as the historical facts about a development of balneology in Třeboň that confirm technological justification and thus also prospects of balneology there. There is also an outline of the newly established Slatinné lázně Třeboň (Peat Spa Třeboň Company Ltd.), providing balneological services, spa capacity and economic situation of the Spa before and after the fusion. The practical part is based on a secondary data analysis, where the data are from 2014-2016 and from 2017 which is after the fusion, aimed at the spa results numbers of clients, their structure according to obtained services as well as an average length of their stay. Furthermore, the economic data describing the company results which are taken from accessible sources and straight from the Peat Spa Třeboň Company Ltd. For a fusion evaluation, also a quantitative and qualitative research was implemented, aimed at obtaining an insight into a social reality through the questionnaire research. Also the data obtained from a client feedback system "AskNow" gathered by the company were used. The following part of the thesis is based on a statistic confirmation of the real capacity and especially of economic development while adhering to a general progress of technical and medical standards that confirm the processed data by SWOT analysis. The bachelor thesis attempts to back the justification of the fusion also from the point of view of the Czech Medical Balneology which is based on a necessity of more financial sources than those provided by the state medical care. This necessity of financial support is available for a subject strong in economy and capacity. The Peat Spa Třeboň Ltd. has become such a subject after the implemented fusion, with a perspective of further development and gaining a strong position from the point of view of general technological and economic activities among the leading spa institutions in the Czech Republic, based on the patients´ interest in the procedures and services of the Municipal Spa Třeboň.
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