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Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
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Entry of the Nobilis Tilia Co., Ltd to the German Beauty Industry
Dudrová, Lenka ; Kovářová, Radana (referee) ; Zich, Robert (advisor)
Hlavnou témou mojej diplomovej práce je zhodnotenie, či má firma Nobilis Tilia, s.r.o. rozšíriť svoje podnikateľské aktivity na zahraničné trhy, konkrétne na nemecký trh s kozmetikou. Celá práca je postupne rozdelená do troch hlavných častí – na teoretickú, analytickú a návrhovú. V teoretickej časti sú zhodnotené poznatky získané z literárnych zdrojov zameraných na strategický management firiem. Analytická časť sa zaoberá firmou Nobilis Tilia, s.r.o., jej históriou a portfóliom produktov. Následne je spracovaná analýza vonkajšieho obecného prostredia, Porterova Analýza Piatich Síl, SWOT analýza nemeckého trhu s kozmetikou. Návrhová časť práce ponúka prehľad odporúčaní, založených na výsledkoch spomínaných analýz.
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Reliability indices in conditions of different types of MV distribution networks
Adámek, Ondřej ; Skala, Petr (referee) ; Blažek, Vladimír (advisor)
The aim of my thesis was to clarify the basic concepts and calculations in the area of reliability of power distribution, as an important element for increase the quality of supplied electric power, this issue we examined in Chapter 3. In the previous chapter, we explained the fundamental solution of MV networks in the Czech Republic and Germany. In Chapter 4 we explained the difficulties in evaluating their values and comparisons between distributional companies, which follows that there should be a uniform procedure for the storage and collection of data for power outages. And the individual distribution companies should follow this standard.
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Methods of Real Estate Valuation in Germany with Focus on Flats
Vaculovičová, Vanda ; Klika, Rudolf (referee) ; Klika, Pavel (advisor)
The Master´s thesis is engaged in valuation of property in Germany. Special focus is given to on valuation methods applicable to apartment value estimation. In order to that comparative and capital valuation methods are described in detail within the scope of the thesis. These methods are applied on the example of apartment valuation of an current apartment in Münster in the thesis. Fundamental components of the thesis are an explanation of basic valuation methods, an explanation of basis terms, a method of determination of average rent, a basic legal regulations and a description of an expert´s assessment. Furthermore the thesis describes as well the actual situation on the real estate market in Germany.
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Comparison of Personal Income tax in the Czech Republic and Germany
Tobola, Nicolas ; Hobza, Tomáš (referee) ; Kopřiva, Jan (advisor)
This bachelor thesis deals with the issue of personal income taxation in the Czech Republic and Germany. In the theoretical part, the basic concepts and methods of taxation of natural persons are analyzed step by step in both mentioned countries. In the practical part, these methods are compared to each other on specific examples. After that, the possibilities of a tax optimization are proposed. The conclusion of the thesis is about the valorization of the examined countries based on the results and then one of the system is chosen as preferable for natural persons.
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