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Business Ethics in Banking
Dočkalová, Dagmar ; Březina, Petr (referee) ; Putnová, Anna (advisor)
The diploma work addresses the application of ethical code into banking. It deals with business ethic and ethical code of Československá obchodní banka, Inc. The thesis analyses the original ethical code of the bank and engages in the implementation of the new ethical code which includes, among others, “The Whistle Blowing Policy”. The diploma work brings a cross-sectional survey of the employees of Československá obchodní banka, Inc. about their awareness and ability to fulfil the principles of the ethical code. The bank was recommended possible solutions based on the results of the survey.
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Design of Money Counting Machine
Štubianová, Zuzana ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
This Bachelor's thesis is focused on design of table money counter. The goal is to design a device with inovative design, combining all functional and ergonomical requirements. The device should contain inner printer and should have external screen. The work is based on the analysis of current market. Is distinguished from the current products by its shape, focuses on aesthetics and ergonomics.
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Assessment of Human Capital Management in Czech Companies
Meluzínová, Jana ; Gregar, Aleš (referee) ; Myšková, Renáta (referee) ; Kocmanová, Alena (referee) ; Putnová, Anna (advisor)
The aim of the thesis is to project and verify a model focused on assessment of human capital management in relation to company efficiency in selected sector – banking in Czech Republic. The model is projected in the following steps. Main areas of human capital management which are significant in terms of the relevant sector are identified by synthesis of the findings arising from preliminary research. Relevant variables are identified according to main areas. The degree of significance variables is established by a questionnaire survey. Subsequently, the number of variables is reduced by using statistical methods in order to preserve the original information. The last step is the presentation of the model proposal. Subsequently, the model is verified.
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Alternative Chanels of Distribution in Modern Retail Banking
Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
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Comparison of Bank Packages for Students
Kašová, Lenka ; Kučera, Josef (referee) ; Chalupský, Vladimír (advisor)
This bachelor's thesis deals with the bank marketing. Its main aim is to determine, which bank is the best to meet the requirements of potential clients (students) and to evaluate and recommend the most effective banking package according to my criteria. This thesis is based on a comparison of theoretical knowledge with practical bank skills . The theoretical part deals with marketing research and related marketing tools. The practical part is focused on the banking package G2, which I have selected from the product portfolio of the Commercial Bank.
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Using Data Mining in Various Industries
Fabian, Jaroslav ; Novotný, Jakub (referee) ; Kříž, Jiří (advisor)
This master’s thesis concerns about the use of data mining techniques in banking, insurance and shopping centres industries. The thesis theoretically describes algorithms and methodology CRISP-DM dedicated to data mining processes. With usage of theoretical knowledge and methods, the thesis suggests possible solution for various industries within business intelligence processes.
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Project Risk Management in a Selected Banking Institution
Beňovská, Barbora ; Sládek, Martin (referee) ; Doskočil, Radek (advisor)
This master thesis deals with the project of half-automated loan approval process in the bank. The first part consists of theoretical project issues and risk management. Analytical part consists of critical analysis of Sberbank CZ a.s. and describes current practise of loan approval process. In the last part, there is suggested the project for the new approval process (system). The important part of the project is identification and quantification of risks and following proposals for measurements for risk elimination or decrease.
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The impact of mobile phone technology on Africa
Kendík, Martin ; Kotásek, Miroslav (referee) ; Sedláček, Pavel (advisor)
Tato bakalářská práce se zabývá vlivem mobilních technologií na Afriku. Cílem této práce je stanovit nejvlivnější technologie a jejich dopad na Afriku. První část této semestrální práce je zaměřena na samotné mobilní technologie. V kapitole, která se zaměřuje na mobilní telefony budou také popsány aplikace pro smartphony, které se podílejí na dopadu na Afriku. V druhé části bude určen dopad na společnost ve dvou částech sestávající z dvou částí, a to dopad na vzdělávání a zdraví, kde budou určeny různé aspekty každého dopadu. Ve třetí části bude popsán dopad na ekonomii a bankovnictví.
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Determinanty rozhodování spotřebitelů při výběru obchodní banky
Vařeka, David
Vařeka. D. Determinants of consumer decision-making when choosing a commercial bank. Bachelor thesis. Brno: Mendel University in Brno 2024 The aim of the bachelor's thesis is to identify the factors influencing consumers when choosing a commercial bank, to evaluate their products and services, and subsequently to choose the most suitable banking subject. The first part contains the definition of basic terms and processing of the literary research of theoretical literature in the banking domain and banking products. The second part contains two research phases. The first phase deals with a detailed description and comparison of selected domestic commercial banks, their products and services. In the second phase, a questionnaire survey is carried out with the aim of finding out the factors that influence customers when choosing a bank. The third part contains an evaluation of both phases of the research, including a comparison of the results and the determination of a suitable recommendation.
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