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Application of Branding Concepts for Development of Competitiveness
Tesařová, Mariana ; Schüller, David (oponent) ; Zich, Robert (vedoucí práce)
Posed master’s thesis is focused on application of branding concepts for development of competitiveness of product of educational institution, specifically “Entrepreneurship and Small Business Development” field of study. Based on literature review, Ko Floor methodology and Brand Prism concept, current situation of field of study is evaluated. Furthermore, analysis of selected competitors and customer requirements, together with industry analysis, are obtained in order to identify brand position of field of study within the Czech Republic market of higher education. Based on the results from conducted analysis, proposal of solutions towards development of concept of brand for development of competitiveness of ESBD field of study are identified.
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Project Proposal and Application of Project Management Methods for a Specific Event
Nečasová, Jana ; Tesařová, Mariana (oponent) ; Smolíková, Lenka (vedoucí práce)
This master's thesis deals with the usage of project management methods and tools within a specific event. The theoretical part brings an overview of basic concepts and theoretical knowledge related to project management issues. In the second part, the current situation, sustainability of the event, marketing and competition are examined. The proposals and contributions are discussed in the third part. The individual methods, models and tools were chosen to have maximum use within this particular project.
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Project Proposal and Application of Project Management Methods for a Specific Event
Nečasová, Jana ; Tesařová, Mariana (oponent) ; Smolíková, Lenka (vedoucí práce)
This master's thesis deals with the usage of project management methods and tools within a specific event. The theoretical part brings an overview of basic concepts and theoretical knowledge related to project management issues. In the second part, the current situation, sustainability of the event, marketing and competition are examined. The proposals and contributions are discussed in the third part. The individual methods, models and tools were chosen to have maximum use within this particular project.
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Application of Branding Concepts for Development of Competitiveness
Tesařová, Mariana ; Schüller, David (oponent) ; Zich, Robert (vedoucí práce)
Posed master’s thesis is focused on application of branding concepts for development of competitiveness of product of educational institution, specifically “Entrepreneurship and Small Business Development” field of study. Based on literature review, Ko Floor methodology and Brand Prism concept, current situation of field of study is evaluated. Furthermore, analysis of selected competitors and customer requirements, together with industry analysis, are obtained in order to identify brand position of field of study within the Czech Republic market of higher education. Based on the results from conducted analysis, proposal of solutions towards development of concept of brand for development of competitiveness of ESBD field of study are identified.
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