Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.01 vteřin. 
English as a Lingua Franca in Multinational Corporations: A Case Study of Everyday Communication
Ryzhkova, Vera ; Reich, Pavel (oponent) ; Zmrzlá, Petra (vedoucí práce)
This bachelor’s thesis explains a phenomenon of English language as a lingua franca and its use in everyday communication in multinational corporations. The thesis consists of theoretical and practical parts. The first part describes the status of English as a global language and its use worldwide. It also explains the current position of English in the world based on the Kachru model of spread of English. The second part is devoted to practical use of English as a lingua franca in multinational corporations and considers three of the most popular genres of business communication. All analyzed materials are taken from internal communication within one multinational corporation.

Chcete být upozorněni, pokud se objeví nové záznamy odpovídající tomuto dotazu?
Přihlásit se k odběru RSS.