National Repository of Grey Literature 206 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Development of Motivation Program of Company
Fuksová, Helena ; Marvanová, Kateřina (referee) ; Zich, Robert (advisor)
The main target of my master’s thesis was to design a motivation program for employees of a company. I focused on the range of employee benefits and personal needs of employees. I offered a low cost and administrative unexacting solution for providing employees benefits, which should motivate employees to stay in a company and encourage them to achieve and maintain a high standard of work. I hope, thanks to my thesis and all the calculations of necessary cost, that the company will finally understand that these benefits can reduce salary costs.
Development of Competitiveness of Company Focused on Customer Value Creation
Morysová, Lucie ; Sedláčková, Zdeňka (referee) ; Zich, Robert (advisor)
The aim of this bachelor thesis is to submit a proposal to increase competitiveness of a company operating as a franchise, dealing with the sale of healthy and quality food. The analysis of the company is done using various methods, while the main method used is the value chain in combination with a customer analysis. The customer analysis is executed using a questionnaire survey and a focus group. An outcome of the combination of the value chain and the customer analysis identifies potential shortcomings and a space for improvements. The result of this bachelor thesis are proposals aimed at increasing the company´s competitiveness.
Development of Competitiveness of Company Focused on Customer Value Creation
Skácelová, Pavlína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The main objective of this work is to propose measures for the development of new tools for the development of value creation for the customer. The primary analysis of analytical tools is focused on market optimization. The design part will focus on the summary of measures for expansion including assessment of their implementation.
The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
Strategic Brand Development of Company
Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
Development of Competitiveness of Company
Ondra, Zbyněk ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The diploma thesis deals with identifying the potential for the development of competitiveness of the LABTECH s.r.o. in the market for leak detection measurement, by strengthening value creation in this market, which is presented as a value-creating network concept. The theoretical part of the thesis introduces the selected theoretical basis for the concept of value-creating network, which is further considered as a possible framework for the development of the company's competitiveness. Based on market analysis and competitive environment in a defined value-creating network provisions are being presented to develop value creation in this network, and steps are being taken to implement these provisions in such a way that LABTECH s.r.o. competitiveness in the chosen market could develop.
Business Plan for Establishment of Company HasičskýŠport, s.r.o.
Dragúňová, Adriána ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The purpose of this diploma thesis is to discuss the creation of a business plan for establishment of company in the field of fire sport. The first part consists of literature research containing theoretical background of business activity. The analytical part consists of external and internal environment analysis and it is starting point for the design part. The main part of the thesis is the business plan itself and evaluation of plan feasibility.
Strategic Brand Development
Laníková, Dana ; Borek, Jiří (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and inside environment of the coffee shop and evaluates its current situation. Analysing competitors, customers, suppliers and suplements, there is defined the brand positioning on the market of coffee shops and sweet shops in Olomouc and surrounding area. Analysing brand identity there are detected competitive and risk areas in the field of further development of the brand, which are then incorporated into proposals of solving the brand concept in order to support its competitiveness in future.
Development of Competitiveness of Company
Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.
Development of Business Activities for Company Penerini s.r.o.
Nitranová, Nikola ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.

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2 Zich, Rostislav
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