National Repository of Grey Literature 363 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Women 60+ as a target group for providing commercial sport activities
Kopecká, Veronika ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title of thesis: Women 60+ as a target group for providing commercial sport activities Objectives: The main aim of diploma thesis is a proposal of marketing concept for offering physical activities to target group of women 60+. This kind of conception will help to complete the business plan. Methods: For elaboration of diploma thesis is utilized a quantitative method a written questionanaire survey so as qualitative method as semi- structured interview to clarify and verify questionnaire survey. Survey is realized with target group of senior women 60+. For a market analysis is used a content analysis, based on content data of the Czech Statistical Office. Results: The results of the research showed that a significant part of the target group of seniors older than 60 years tends to live in an active way and is interested in improving the quality of life through physical activities. The results of empirical research made it possible to develop a marketing concept, on the basis of which the program Vital Woman 60+, specializing in seniors' exercises, was created. A significant number of respondents is beginning to take advantage of modern communication technologies, so the offer of an exercise program can be presented to potential clients both by traditional printed media and by e-mail. Key words:...
Website presentation of the Kooperativa NBL's basketball clubs
Kohout, Matěj ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Web presentation of basketball clubs in Kooperativa NBL Objectives: The main objective of this diploma thesis is to create a summary of recommendations for the web presentation of the sports club through marketing research based on the evaluation of existing websites, but also based on the requirements, recommendations and expectations of website visitors. Methods: There are used two interdependent methods in the thesis. The first method is the content analysis of the website, which was subjected to 12 websites of KNBL clubs. The second method is Focus Group, which was attended by 8 selected respondents. Results: The research results show that the web presentation of clubs in KNBL is on the high level. The results show that the expectations and demands of visitors in certain areas do not meet the reality on the website itself. Keywords: Internet, web page, online marketing, online communication
Marketing communication of a non-profit project
Maroušková, Michaela ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of a non-profit project Objectives: The aim of this work is to create a marketing strategy proposal for a brand-new product of a non-profit organization, in a way that attracts chosen targets groups and accomplishes set communication goals. The proposal should be put to a practical use by the organizations employees. Methods: Document and text analysis and also the analysis of internal video records were used in this thesis to get secondary data. A competition analysis was also made and was based on a comparison of subjects according to particular criteria. To follow up with statistics and results a monitoring method was used. Results: The outcome of this thesis is a proposal of marketing communication that includes a combination of marketing tools, chosen by given organizations possibilities. The proposal was created following each analysis and will be used as a guide for organizations employees. Keywords: communication mix, promotion, non-profit sector, situation analysis, social networks, YouTube, Facebook, e-mailing
Using sport celebrities for marketing comunication of the brand Mr. Sailor
Stehno, Jiří ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Use of sports personalities for marketing communication of Mr. Sailor. Objectives: The main aim of this work is to create a concept for the use of sports personalities in the form of sponsorship of Mr. Sailor. Based on information about individual athletes obtained during the interviews, a general pattern for sponsoring celebrities will be drawn up. Methods: In this work was used the method of written and especially oral questioning. An in-depth interview method was used to evaluate the relationship between the athletes' sample and sponsorship, which helped to obtain more extensive information. After compiling questions for an in-depth interview, a pilot was conducted on a sample of athletes representing individual areas of sport from which the ideal candidates for the application of the concept were selected. Results: The result of this work is to create a set of questions subjected to piloting, which will later be the subject of an in-depth interview with individual athletes. Based on the information gathered, a general form of sponsorship packages serving as an offer will be created and, on the other hand, a list of sponsorship requirements. Subsequently, ways of activating cooperation with personalities will be proposed. In the future, it is possible to apply this knowledge to set up...
Marketing communication of the Czech handicapped representative in tennis Ladislava Pořízková
Petrák, Pavel ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of the Czech handicapped representative in tennis Ladislava Pořízková Objectives: The main objective of this thesis is to submit proposals for the improvement of marketing communication of Ladislava Pořízková based on the analysis and evaluation of the current situation. Methods: Defining the current state of marketing communication of Ladislava Pořízková was made possible by qualitative methods, which include the analysis of documents and social networks, an in-depth interview with Mrs. Pořízková and also quantitative methods, namely a questionnaire survey with fans of Mrs. Pořízková. Mgr. Richard Valoušek, senior PR manager at Raul, s. r. o. was also given space to express his views on a comparison of ideas and marketing communications of Mrs. Pořízková. The overall summary was ensured by a personal SWOT analysis. Proposals for changes were processed based on the theoretical background, an analysis of the practical part, suggestions of fans, experts and own suggestions. Results: The result are proposals for changes in the form of marketing communication modification, which are prepared based on shortcomings, but also the advantages of the current marketing communication of Mrs. Pořízková. The proposals correspond to the lack of funding for marketing communication...
Activation of RunTour running series sponsorship
Sekeráková, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Activation of RunTour running series sponsorship Objectives: The main purpose of this master thesis is to create suggestions and recommendations for the future sponsorship activation of selected RunTour partners, as a follow-up on the presentation and analysis of their activation in 2018. As a secondary objective can be considered the systematic processing of sponsorship activation, which Czech literature still does not offer. Methods: In methodological terms, a case study was chosen that draws on observation of the author at the RunTour running races and especially on interviews with competent representatives of selected partners. Document analysis and interview with the event organizer were used to analyse the running series and sponsoring companies profile. Results: Given the descriptive nature of the research, it is not easy to summarize the results of the thesis. However, it can be stated that all three selected partner companies are aware of the importance of the sponsorship activation and have been clearly open to suggestions and recommendations of the author. Despite the different size of companies, it was generally recommended to establish mutual cooperation between partners. From sponsorship activation suggestions, which have the greatest potential for implementation in practice,...
Comparison of the athletes and bloggers influence on the behavioral intentions of secondary school students
Bernardová, Martina ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Comparison of the athletes and blogger influence on the behavioral intentions of secondary school students Objectives: The main objective of this diploma thesis is to compare the influence of athletes and bloggers on the buying preferences of the students of Czech high school through marketing research. Methods: In the thesis are used two interdependent methods. The first of these methods is a questionnaire survey, which includes 508 respondents who were high school students during the survey. 32 respondents separated in two groups attended the second method, which is a focus group. Results: The research results show that athletes influence the behavioral intentions of secondary school students more than bloggers in every researched sphere. The main difference in effectivity is clear from the comparison between both groups by respondents. Keywords: marketing communication, shopping behaviour, reference group, generation Z, sports celebrity, influencer
Requirements of Selected Czech Media on Media Relations of Sports Organisations
Slobodníková, Aneta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...
Volunteering on sport event- Olympic Parks 2016- 2018
Svobodová, Markéta ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering in a sports event - Olympic Parks 2016-2018 Objectives: The main objective of this thesis, based on the research of the development of volunteer satisfaction rate of cooperation with the Czech Olympic Committee, is to provide specific recommendations for improving the cooperation between these parties. The research will focus on the cooperation between COC and volunteers within the events of Rio - Lipno 2016 and PyeongChang 2018 Olympic Parks. Methods: The research was implemented using qualitative and quantitative methods. For the quality of the data an interview with the main volunteer coordinator, Tomáš Mirovský, and the observations in the natural environment of the events were conducted. The author participated in this sporting event as a volunteer. She represented an equal member of the group. As the observer was in the position of participant of the team, the other co-workers were informed about her true identity. The quantitative method was implemented through paper and electronic questionnaires. Results: The research results showed that the development of the satisfaction rate of volunteer cooperation with the Czech Olympic Committee improved in 2018. The research revealed the drawbacks of COC especially in the area of organization, insufficient informative directions...
Marketing communication of Tenis pro děti
Klímová, Alžběta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Communication of TENIS PRO DETI Objectives: The main aim of this thesis is to improve the marketing communication of beginning project TENIS PRO DĚTI or to suggest completely new marketing communication of TENIS PRO DĚTI according to the results of author's analysis. Methods: There was used mainly primary sources in this thesis. The quantitative and qualitative research was used to evaluate current marketing communication. As quantitative research was chosen a questionnaire. There was used an interview as qualitative research. Also, the TENIS PRO DETI's Facebook profile and website was analysed. Results: There was find out the marketing communication is not use effectively nowadays. Accordingly, it was suggested to improve actual communication tools. Also, there was suggested new communication tools to reach the aims of the project TENIS PRO DĚTI. Namely, the proposed tools include, for example, realization of recruitment events or establishing partnership with the media. Keywords: training, communication mix, recruitment, sports playgroup

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See also: similar author names
3 Voráček, Jakub
1 Voráček, Jan
2 Voráček, Jiří
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