National Repository of Grey Literature 371 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Organization and management of Regional Football Academies in the Czech Republic
Andrle, Monika ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Organization and management of Regional Football Academies in the Czech Republic. Objectives: The main goal for this thesis is to suggest possibilities for improvement and to secure management organization of Regional Football Academies in Czech Republic. Suggestion are taken from analysis of current mode of Regional Academies and from analysis of key atributs of most successful world's wide academy. Methods: In this thesis have been used methods of qualitative researches. Those researches were taken from methods of interviewing two choosen members. These members were from Part of talent Youth and are connected with Regional Football Academies. Another used analyse was from secondary data. It contains basic information which were important for investigation of the main mesning for this thesis and a basic atributs how to lead an elite and succesfull academy e.g. compre to Regional Football Academies and also deliver some suggestion. Results: The result from all analysis was that organization and management of Regional football academies in Czech Republic have some shortcomings. The main one is absence of a strategy plan to fulfil shorterm goals. Next important result is that the most important member is a maincoach who is also supply manager. The organization part missing a structure to split...
Possibilities of sponsorship activation of motorsport event
Mikulášková, Eliška ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Possibilities of sponsorship activation during motorsports event Objectives: The aim of this thesis is to create model projects of sponsorship activation during motorsports event. Methods: Model projects of sponsorship activation were processed on the basis of structured interviews with managers of sponsoring companies, on the case study of researches of motorsport and on the basis of the analysis of secondary data from documents referring to motorsport. Results: Results of researches provided basis data for creation of the model projects of sponsorship activation for sponsoring companies of rally. These basis date are: conditions for sponsorship in rally, characteristics of sponsoring companies, sponsorship offers, channels for sponsorship, target groups and goals of sponsoring companies. Model projects were processed on existing strategies for sponsorship activation. Keywords: Rally, marketing and communications goals of companies, sponsorship, advertising.
Marketing communication of a specific sport brand
Šedý, Jan ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of a selected sport brand Objectives: The objective of this work is based on the analysis to put together suitable and feasible proposals for improving the marketing communication of Asics running sport brand on the Czech market. Methods: The work uses methods of qualitative semi-structured interviews with the marketing manager of Asics for the Czech Republic, the manager of the Sales department for the Czech Republic and the head of the closely cooperating reseller. The interviews granted me the look into the functioning and issues of marketing communication of the brand and the possibility of comparison with the results. Other methods used include observation in retail stores, observation of marketing activities and analysis of internal documents. Results: Based on interviews, observations and the analysis of documents, the marketing communication of Asics in the Czech Republic was evaluated. In addition, proposals have been made to improve communication, which will be submitted to the management of Asics. Key words: Marketing, running, running brand, advertisement, communication mix
Public television in Europe and its involvment in sports
Hozák, Jiří ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Public television in Europe and their involvement in sports Objectives: The main object of this bachelor thesis is to make a draft of new services and ideas for an improvement of ČT Sport channel. This draft will be based on ascertained data, elaborated analysis and comparison of how public television across Europe work. Methods: In the bachelor thesis were used qualitative methods to gather needed data. First was used structured questionaire for communication with chosen employes from foreign public TV. Also were used structured and unstructured interviews with employes from Czech TV, specifically ČT Sport. The last method used was the analysis of secondary data. Results: The results prove high effectivness and usage of all resources available for ČT Sport, that is able to produce high quality content with just a fraction of the budget. The fraction is presented as an amount of resources in comparison with other foreign public TV. Also were compared chosen public TV across Europe, and were indentified high quality services that they provide. These services were implemented to the environement of ČT Sport as a part of my recommendation. Keywords: sport, public television, commercial, sponsoring, license fee, broadcasting rights
Product's offer of the cycling race Transbrody for sponsors
Stejskalová, Lucie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Product's offer of the cycling race Transbrody for sponsors Objectives: The main aim of this thesis is to innovate the offer of the Transbrody bike race to sponsors. Based on the processed analyzes of interviews and the survey, to design options how to improve the current offer and complement the current offer with new options and products for new sponsors and sponsorship packages or new sponsors. This work will serve for the cycling club as a proposal to increase the offer for sponsors for future years. Methods: The work has used both quantitative methods and qualitative methods. Among quantitative methods, an electronic questionnaire survey designed for the sponsors of the race was used. As a qualitative method the method of semi- structured questionnaire with the marketing director of the race was used. Results: Based on an interview with the marketing director of the Transbrody race and a questionnaire survey for sponsors, it turned out that the sponsors of the race would also welcome a change in the current offer. It turned out that the organizers do not use sponsorship packages at all and do not work with sponsorship activation. It was recommended to create these packages. And for individual sponsors, the manner how to adjust the offer for a specific sponsor is described. At the same...
Perception of the Red Bull brand in the field of sports by generation Z
Švrčinová, Ester ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Perception of the Red Bull brand in the field of sports by Z generation Objectives: The main objective of this work is to identify the current perception of the Red Bull brand in sports from the perspective of the Z generation. Through marketing research, penetrate the awareness of sporting events organized by the company and find out the knowledge of Red Bull athletes among the young generation. Methods: In the bachelor's thesis, there are used methods of qualitative and quantitative research. More specifically, the technique of in-depth interviews and electronic questioning is used in these areas. Qualitative research is used to obtain information for understanding the overall corporate identity and defining questions for research. The method of quantitative research examines the current perception of the Red Bull brand by the Z generation. Results: The results of the research show that the image of the Red Bull brand is perceived very positively by the Z generation and the brand is attributed the desired characteristics. The young generation perceives the brand mainly as a confident, relaxed, funny, and professional and life loving brand. Red Bull ranked the fifth among brands in connection with sporting events held in the Czech Republic. However, awareness of selected Red Bull events has...
Marketing communication of the Třebíč Nuclears sport club
Eliášová, Adriana ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communication of Trebic Nuclears Objectives: This bachelor thesis deals with the analysis of existing marketing comunication. The main goal of this thesis is to suggest improvements and changes of the actual marketing communication of the club. Methods: Qualitative research was prepared in this thesis. The research consists of focus group where the members of the Třebíč Nuclears Development Council took part. I also used method of qualitative interview in the form of semi-structured interview. The interview was with PR manager Robert Vávra and with member of the Development Council Michaela Hobzová. During the research was also used method of the long-term observation. Results: It was found that the current marketing communication of the sports club fulfills certain marketing goals which were set however not all the communication instruments are fully utilized. The analysis shows that the club has the greatest shortcomings in the promotion of youth categories, which in principle has a major impact on overall attendance. Another problem I see in the social networks of the club. The posts are not uniform and regular. Based on this research I reccomend improvements of certain parts of marketing communication and to propose some brand new marketing instruments that could be used as a...
Research on the financial and time demands of ice hockey
Vecko, Petr ; Arnošt, Pavel (advisor) ; Voráček, Josef (referee)
Title: Research on the financial and time demands of ice hockey Objectives: The main objective of this work is a detailed investigation of the financial and time demands of ice hockey in youth ages. Another facet is to compare the results of the research conducted with the results of the research "How to increase the number of children in hockey clubs?" The last aim is to perform a regression analysis of the obtained research results. Methods: The research carried out in this diploma thesis mainly uses elements of quantitative research methods. The questioning of the public was carried out by means of a written questionnaire survey. Other methods used in the diploma thesis were the comparison method and the regression analysis method. Results: The thesis brings an uncharted view of the real financial and time demands of ice hockey in the youth categories in the Czech Republic. Interested public see ice hockey as a financial and time-consuming sport. Another integral part of the diploma thesis is to compare the results of the research conducted with the results of the research "How to increase the number of children in hockey clubs?" These results present a comprehensive view of the whole issue. The regression analysis then showed the growing trend of the financial and time demands of this sport...
Women 60+ as a target group for providing commercial sport activities
Kopecká, Veronika ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title of thesis: Women 60+ as a target group for providing commercial sport activities Objectives: The main aim of diploma thesis is a proposal of marketing concept for offering physical activities to target group of women 60+. This kind of conception will help to complete the business plan. Methods: For elaboration of diploma thesis is utilized a quantitative method a written questionanaire survey so as qualitative method as semi- structured interview to clarify and verify questionnaire survey. Survey is realized with target group of senior women 60+. For a market analysis is used a content analysis, based on content data of the Czech Statistical Office. Results: The results of the research showed that a significant part of the target group of seniors older than 60 years tends to live in an active way and is interested in improving the quality of life through physical activities. The results of empirical research made it possible to develop a marketing concept, on the basis of which the program Vital Woman 60+, specializing in seniors' exercises, was created. A significant number of respondents is beginning to take advantage of modern communication technologies, so the offer of an exercise program can be presented to potential clients both by traditional printed media and by e-mail. Key words:...
Website presentation of the Kooperativa NBL's basketball clubs
Kohout, Matěj ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Web presentation of basketball clubs in Kooperativa NBL Objectives: The main objective of this diploma thesis is to create a summary of recommendations for the web presentation of the sports club through marketing research based on the evaluation of existing websites, but also based on the requirements, recommendations and expectations of website visitors. Methods: There are used two interdependent methods in the thesis. The first method is the content analysis of the website, which was subjected to 12 websites of KNBL clubs. The second method is Focus Group, which was attended by 8 selected respondents. Results: The research results show that the web presentation of clubs in KNBL is on the high level. The results show that the expectations and demands of visitors in certain areas do not meet the reality on the website itself. Keywords: Internet, web page, online marketing, online communication

National Repository of Grey Literature : 371 records found   1 - 10nextend  jump to record:
See also: similar author names
3 Voráček, Jakub
1 Voráček, Jan
2 Voráček, Jiří
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