National Repository of Grey Literature 332 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Strategic plan of association Vraťme dětem pohyb z.s.
Rodová, Veronika ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
TITLE: Strategic plan of association Vraťme dětem pohyb, z. s. OBJECTIVES: The diploma thesis examines the strategic management of a nonprofit sport organization, respectively long-term planning of association Vraťme dětem pohyb, z. s., goals are to characterize the organization and its products and to make a strategic analysis which will include an analysis of the internal and external environment as well as a comprehensive SWOT analysis of the organization. Strategic objectives and areas will be determined on the basis of the found information and will be subsequently solid in the proposal strategic plan of the organization. METHODS: This diploma thesis is concieved as applied research, a combination of quantitative and qualitative methods will be used for its purposes. The specific applied methods are observation, interviewing, questioninq, analysis of texts and documents, SWOT analysis, PORTER and PEST analysis. Design research, including research issues providing framework for the thesis are put in the relevant chapter. RESULTS: Within the framework of strategic analysis ware analysed internal and external environment and maked SWOT analysis of the organization. Subsequently was create strategic plan proposal of sports association plan Vraťme dětem pohyb for September 2018-2021. The following...
Communication strategy of the F2 fitness centre in Strakonice
Mařík, Michal ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
The title: The communicative stratégy of F2 fitness center in Strakonice The aim: The main aim of this diploma thesis is to propose new measures of the communication strategy for the following years. To obtain the data, there will be an analysis of the current communication strategy and the related awareness of population of Strakonice in terms of F2 fitness center in Strakonice. Methods: In this diploma thesis, methods in both qualitative and quantitative research were used. In terms of qualitative research, there were interviews (structured interview according to instructions) with the head of the fitness center and participating observations at F2 fitness center. Quantitative research was used mainly for the method of personal interviewing the individual respondents. The total number of respondents interviewed is 211. Results: The result of the diploma thesis is the proposal of new measures regarding the communication strategy of F2 fitness center in Strakonice. The measures contain some novelty in the field of modern communication that F2 did not have at the time of writing this work. This primarily concerns digital marketing, involving social networks focusing on PPC and CPM advertisement and their mutual interconnection between individual accounts. New measures also include the use of other...
Volunteering at the sports event Jizerská 50
Hořáková, Kristýna ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Volunteering at the sports event Jizerská 50 Objectives: The aim of this diploma thesis is to evaluace the satisfaction of volunteers with the volunteer program at Jizerská 50. The partial task is to visit the event, compared to the previous year and proposic possible recommendations for improvement for other volumes of the Jizerska 50 volunteer program. Methods: The research was carried out using the qualitative form of observation and the method of interview, as well as by quantitative research form of questioning. The qualitative method was conducted through direct observation through out the volunteer program, where the authoracted, as the coordinator of a volunteer group. Another form was a unstructured interview with the main coordinator, and the quantitative research method was implemented through electronic questionnaires. Results: The results showed that volunteers evaluated satisfaction with the volunteer program at Jizerské 50 as above-average. They were happy with the volunteer program. The research has revealed and confirmed the short comics faced by the volunteer program. This was an area of transport, refreshment and excessive awareness before the start of the event. The author evaluated the volunteer program as very successful. If the company covering this program focuses on...
Marketing strategy of the Gigathlon Czech sport event
Klečková, Markéta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
8 Abstract Title: Marketing strategy of the Gigathlon Czech sport event Objectives: The main aim of this diploma thesis is to propose a marketing strategy that should lead to the increase in the number of participants of sport event Gigathlon Czech. This marketing strategy contains the individual elements of the communication and price strategy, from the point of view of creating the starting fee. Methods: Methods of expert sources, analysis, synthesis and comparison were used in the research and completion of the project. Primary and secondary data collection was used as a complement to these methods. The description of the professional resources can be found in the chapter called Theoretical Basis. Further research was carried out, analysis of the Swiss model, popularity of sports in the Czech Republic, analysis of participants of the sporting event Gigathlon Czech, analysis of the return of participants, competitive competitions and SWOT analysis.. Results: The result of this diploma thesis is a marketing plan that was compiled for the current year 2019 and contains proposals that could be applied to the years 2020 and 2021. It is composed of the main and partial steps. The main steps include the modification of the concept in the form of category extension and rise of the starting fee; these steps have...
Marketing communication of Surf Camp
Stejskal, Jan ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of Surf Camp Objectives: The purpose of this bachelor thesis is to create a proposal to improve the marketing communication of Surf Camp for the 2019 season. The evaluation of current marketing communication was achieved through both the standpoint of its customers as well as its management. Methods: Both qualitative and quantitative methods were used to evaluate the company's existing marketing communication. The main research methods used were questionnaire surveys, an in-depth semi-structured interview with the company's owner, internal data analysis and personal observation. Results: The result of this bachelor thesis is a proposal for improving marketing communication for the 2019 season. This proposal will be submitted to Surf Camp management. Key words: Promotion, advertising, online, social networks, WOM, public relations, event marketing.
Marketing mix of the JOYfit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio. On the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: product, price, promotion, process and presentation. In the field of product, the suggested increases quantity of the group lessons. In terms of price is suggested to increase price for offered lessons. In the field of promotion, the suggested changes concern the up-to-date status of the...
Evaluation of the effectiveness of O2TV communication campaigns
Pivcová, Andrea ; Voráček, Josef (advisor) ; Basík, Libor (referee)
Title: Evaluation of the effectiveness of communication campaigns O2TV Objectives: The main objective of this diploma thesis is to evaluate the effectiveness of launching campaign O2 Sport (2015) and to compare O2TV campaigns for the years 2015, 2016 and 2017. After that, improvements are proposed for the overall communication of O2 television and its sports channels both in the Czech Republic and Slovakia. Methods: Used method in the thesis was analysing documents. This method was used to evaluate the O2 Sport launching campaign and to evaluate other campaigns from 2015, 2016, 2017. Results: The results of the work revealed that the O2 Sport launching campaign was sophisticated and effective. Even comparison of the campaigns throughout the evaluated years and based on all considerations, the most successful year was 2015 when the O2 Sport campaign was also launched. Keywords: marketing communication, analysis, communication, advertising, sport
Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...
Research on the financial and time demands of ice hockey
Vecko, Petr ; Arnošt, Pavel (advisor) ; Voráček, Josef (referee)
Title: Research on the financial and time demands of ice hockey Objectives: The main objective of this work is a detailed investigation of the financial and time demands of ice hockey in youth ages. Another facet is to compare the results of the research conducted with the results of the research "How to increase the number of children in hockey clubs?" The last aim is to perform a regression analysis of the obtained research results. Methods: The research carried out in this diploma thesis mainly uses elements of quantitative research methods. The questioning of the public was carried out by means of a written questionnaire survey. Other methods used in the diploma thesis were the comparison method and the regression analysis method. Results: The thesis brings an uncharted view of the real financial and time demands of ice hockey in the youth categories in the Czech Republic. Interested public see ice hockey as a financial and time-consuming sport. Another integral part of the diploma thesis is to compare the results of the research conducted with the results of the research "How to increase the number of children in hockey clubs?" These results present a comprehensive view of the whole issue. The regression analysis then showed the growing trend of the financial and time demands of this sport...
Evaluating of Efficiency of Football Clubs in Premier League by Data Envelopment Analysis
Konečný, David ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Evaluating of efficiency of Football Clubs in Premier League by Data Envelopment Analysis. Goals: The aim of the thesis is to identify the effectiveness of football clubs in the Premier League in the season 2016/2017. In the post optimization analysis evaluate, which observed clubs have been effective in transforming inputs into outputs, and which clubs have some deficiencies in this transformation. Methods: In the thesis for efficiency research, the Data Envelopment Analysis (DEA) data analysis method is used to evaluate the effectiveness of individual clubs in the Premier League. DEA determines which units are effective and what are the deviations from the effective frontier for the units that are inefficient. The measurements are made by an input- oriented CCR model and a BCC model. The CCR model assumes constant returns to scale and BCC considers variable returns to scale. Results: The result section identifies the productive efficiency of individual football clubs in the Premier League in the season 2016/2017. The effective frontier reached a total of 7 clubs in both CCR and BCC models. The average efficiency in the CCR model is 87 %. In the BCC model, the average efficiency is 91 %. As a result, the Premier League as a competition is highly efficient. Key words: data envelopment...

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See also: similar author names
3 Voráček, Jakub
1 Voráček, Jan
2 Voráček, Jiří
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