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The meaning and use of public relations for the selected organization
The main objective of this bachelor thesis was to identify how the uses public relations in the chosen organization STAN - Special Team for Adventure in Nature and based on the information propose recommendations and any changes. The thesis is focused on the organization and the public. Focused on the application of communication methods that help the organization to create and maintain positive relations with the public. With the help of PENCILS is discovered how the given organization STAN uses publications, annual reports, sponsorship, materials for journalists, corporate responsibility and many more public relations tools. The primary data were collected by way of controlled structured interview with the director of organization STAN. The conclusion of the thesis contains suggestions for future development.

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